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August 29, 2005 Issue of PRWeek

PR Play

Ferrer schools Bloomberg in essay contest

If you've been paying attention to the New York City mayoral campaign, you must be in it.

Biz360, LexisNexis team to offer metric

SAN MATEO, CA: Biz360 and LexisNexis have developed MarketImpact, a measurement product that will combine LexisNexis content with Biz360 technology.

Outcry over graffiti festival nets publicity for new game

NEW YORK: Clothing designer Marc Ecko parlayed a tiff with the city into a wealth of free media coverage for an upcoming video game he ...

Ad revenue grows for b-to-b outlets, '05 report reveals

NEW YORK: Ad revenue for b-to-b publications is rising, found a Business Information Network report for June 2005.

LA eases void in PR with $4.1m RFP for Sanitation project

LOS ANGELES: The almost total lack of new city PR contracts following the Fleishman-Hillard billing scandal here has been alleviated slightly with the release of ...

Hefty Merck verdict spurs firms to rethink DTC efforts

ANGLETON, TX: Now that jurors have handed down a $253.5 million verdict against Merck, healthcare marketers are left debating what the massive award means for ...

Porter Novelli hires national media relations director

NEW YORK: Sandra Sokoloff has joined Porter Novelli as SVP, director of national media relations. She will report to Michael Ramah, partner, director of strategic ...

PG&E hastens media outreach after transformer explosion

SAN FRANCISCO: Public utility Pacific Gas & Electric is aggressively courting the media after an electrical transformer exploded in downtown San Francisco.

Steve Hoechster named Euro RSCG Magnet tech practice head

NEW YORK: Euro RSCG Magnet has appointed Steve Hoechster as SVP and leader of the agency’s technology practice. Magnet also named VP Carol Edwards as ...

PRWeek Column

Though often merited, PR faces uphill battle to gain the recognition advertising receives

In a Q&A last week that ran in The Wall Street Journal, Pat Fallon, founder and chairman of advertising agency Fallon Worldwide, explained why his ...

Guest Column

Even a B-list actor's entourage dwarfs most on-set PR groups

Against my better judgment, I agreed to do some set publicity for a B movie starring an aging action hero whose best punches and one-liners ...

Paul Holmes

Merck loss in lawsuit shows that good PR is sometimes a company's best legal defense

Inside the Mix

No matter what the experts say, marketers must determine what's best for their brands

Op-Ed

Crisis policies must undergo regular real-world tests

Plant explosions. Leaking railroad cars off the track in an accident. An airplane crash. A catastrophic storm. Substitute your own crisis, whether you are in ...

Image programs crucial for companies

Reputation is present throughout our lives; it's how we choose business partners, our dentist or mechanic, and even which neighborhood to live in.

News Analysis

Conducting press relations in the age of online search

Thanks to the web, the media have more access to information than ever, forcing companies to walk the fine line between privacy and transparency.

Corporate Profile

World Series of Poker cashes in on media's interest

Harrah's World Series of Poker has grown into a national craze, with PR tactics and an increase in press coverage driving baby boomers and youngsters ...

Agency Business

Making the move to a new region as smooth as possible

Relocating to head another office can be a daunting process. But by learning about the region - and staff - before arrival, new managers can ...

Journalist Q&A

Interview: Alex Berenson

Alex Berenson landed a job at The Denver Post right out of college and later wrote for TheStreet.com before moving to The New York Times ...

Media Watch

Gaza pullout alters Mideast landscape

The political and social landscape in the Middle East changed over the past few weeks as thousands of Israeli settlers were forced to leave their ...

Media Roundup

Dallas-Fort Worth papers expand

In Dallas and Fort Worth in Texas, the two dominant newspapers are branching out their coverage in a bid to attract more suburban and Hispanic ...

Feature

The corporate cure

Pharma companies understand the need to communicate who they are as corporations.

Focus

New Jersey and Pennsylvania: Healthy growth

Healthcare is thriving in the corridor between NY and Chicago.

Technique

Radio: Learning the rules of satellite radio

As subscriptions grow and high-profile names sign up, satellite radio is gaining popularity and securing a prominent place in the broadcast PR mix.

Campaign

Tourism PR: Art exhibit paints Dali, Philadelphia in a different light

Salvador Dali was reviled by many and loved by many more." That was the opening line of a September 2004 New York Times preview piece ...

Fan Outreach: Rally by White Sox earns Podsednik final All-Star spot

Scott Reifert, VP of communications for the Chicago White Sox, was on the team plane July 3 when he started talking with players about how ...

Community Relations: Kansas City clinic revamps event to build up donations

The Kansas City Free Health Clinic provides healthcare at no charge to patients who otherwise would not have access to health services. Fundraisers are vital ...

Exhibit Opening: Media efforts set the stage for Body Worlds' premiere

Body Worlds is an exhibit of human cadavers and body parts preserved by a special "plastination" process developed by German anatomist Gunther von Hagens in ...