August 21, 2006 Issue of PRWeek

Launch Pad

Steve & Barry's courts ballers with Starbury sneaker launch

In launching Starbury One, a sneaker branded by the New York Knicks' Stephon Marbury, Steve & Barry's had to get the savvy, urban-dwelling "sneakerhead" to ...
 

PR Play

Word is out about sorry VA senator

The most pressing issue in American politics today can be summed up, quite simply, as this: "Macaca." What does it mean?
 

Media

NASCAR drives 'Newsweek' impact

Placement: Newsweek, July 3
 

Journalist Q&A

Interview: Claudia Kawczynska

A former adviser with San Francisco economic consultancy Dornbusch & Co. and Berkeley Waterfront Commissioner, Claudia Kawczynska and her husband Cameron Woo launched The Bark ...
 

Fact File

Bloomberg goes into his own pocket for anti-smoking push

New York Mayor Michael Bloomberg has pledged $125 million of his own fortune to aid the anti-smoking effort with a new campaign targeting tobacco use ...
 

Editorial

AOL is in no position to keep public in the dark

While all companies undergoing transitions suffer slings and arrows, it is fair to say that AOL has encountered a fusillade.
 

PRWeek Column

A client must play its part in the agency-client relationship

I am a client to some companies, but I'm not sure I'm any good at it.
 

Guest Column

Companies that play guidance game must address misses, too

The other day, a midsize company reported earnings that were significantly higher than the year-ago quarter, as well as several other positive operating metrics.
 

Op-Ed

Show PR's relationship-building role

What a difference a year makes. Instead of the negative attention that our industry received last year, we've been receiving recognition and support from many ...
 

Organ donation needs our support

Healthcare clients often ask for our help in telling stories about drugs, diseases, and unmet needs. More times than not, some part of the solution ...
 

Feature

Foundations reap what they sow

While corporate foundations improve people's lives, enabling grantees to tell their own story provides great ROI.
 

Newsmaker

Hoyt sets the course as Orbitz buoys PR efforts

Orbitz turned five this year. Despite its relatively late start (Expedia and Travelocity began in the mid-1990s), regulatory issues, and shifting ownership, the site is ...
 

Campaign

ACS helps enact smoking ban

According to American Cancer Society (ACS) statistics, secondhand smoke is the third-leading preventable cause of death in the US and causes an estimated 3,000 lung ...
 

Starz's effort at CES show jump-starts Vongo launch

When Starz Entertainment Group decided to launch Vongo, its new Windows-based, movie subscription service, at the 2006 Consumer Electronics Show (CES), it knew that it ...
 

Beeline research initiative builds Prescient business

"Beeline" products are items that consumers rush out to the store to replace as soon as they run out.
 

Media Analysis

Doping scandals gaining balanced press

Cycling has never been much of a mainstream spectator sport. Its pre-eminent event, the Tour de France, is crammed into the CBS calendar for just ...
 

News Analysis

Katrina anniversary spurs comms surge

Various organizations are talking about what they've done - and what still must be done - post-Katrina
 

Corporate Profile

Herradura offers US real taste of tequila

Shots are the way most Americans drink tequila. Herradura's educational push is out to change that
 

Agency Business

Firms see benefit of election campaign leave

In the world of agency public affairs, it is almost a given that senior practitioners will have worked on an election campaign, whether at the ...
 

Media Roundup

Internet sparks expansion of black media

In the past, the African-American media had a distinct local feel; with the exception of a few national magazines, such as Jet, Ebony, and Black ...
 

Focus

Robust return to tech activity

The San Francisco Bay Area is enjoying a vibrant growth spurt, with tech and VC activity on the upswing.
 

Technique

Tarred with someone else's brush

Even though a crisis might not be your fault, it still may require you to respond.
 

Toolbox

Comms during labor strife, using multiple firms, more

We're going through a very uncomfortable confrontation with a labor union. What steps can we take to reduce the level of acrimony, improve communications, and ...
 

Expert Advice

Should we use a pre-hiring behavioral test as part of our interviewing process? If so, what kind?

Employers and candidates invest valuable time in getting to know one another.
 

Inside Information

Events offer audiences firsthand brand interaction

Event marketing has gained a reputation as a rather workmanlike field that is only good for setting up the elaborate parties that PR agencies have ...
 

Media Ups and Downs

MySpace, 'The Village Voice'. 'Christian Science Monitor'

News Corp. announces that it will start selling 20th Century Fox films and TV shows on its Internet properties, including MySpace
 
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