August 20, 2007 10 32 Issue of PRWeek

August 20, 2007 10 32 Issue of PRWeek

PR Play

The court is no haven for RU hoopster

Heroes in America never stay heroic forever.
 

PRWeek Column

The train tells you how fast - and effectively - news travels

On the train I take each day, there is a group of people who congregate in the vestibule of the first car at exactly the ...
 

Guest Column

Transparency is a necessary principle for all media types

What makes for good journalism? It's not so much a set of specific techniques or practices. It's all about principles.
 

Op-Ed

Telephone research is going mobile

A recent eMarketer Daily report on new research shows that an increasing number of Americans - 11% - use only mobile phones.
 

Social media returns PR to its roots

Having recently participated in the US Council on Competitiveness' Innovation Summit and looking forward to chairing the fall PRSA International Conference, whose theme this year ...
 

News Analysis

J&J balances its legal and PR objectives

Though many facts are on its side, likely comms fallout is on J&J's mind as it sues the Red Cross
 

Corporate Profile

BayBio illustrates biotech's real-life benefits

Comms team's shift in focus aids group's efforts to keep biotech industry thriving in the Bay Area
 

Agency Business

Proactive plans can ease overdue invoice problems

Pursuing overdue invoices is a fact of PR agency life. Some clients are chronically late, others are downright deceptive in their delinquency. Sometimes, an invoice ...
 

Journalist Q&A

Interview: Jacob Goldstein

Jacob Goldstein is the lead writer for the Wall Street Journal's Health Blog, which launched in March of this year. Goldstein joined the Journal from ...
 

Media Roundup

Sports medicine stories getting broader play

Sports medicine traditionally has the tendency to be a feel-good topic, combining advice on injury prevention and the importance of things like good nutrition for ...
 

Feature

Multicultural hits the big league

Major League Baseball teams are employing a variety of tactics to form meaningful and lasting relationships with diverse audiences.
 

Focus

The French evolution

France's PR industry may not be as developed as its European neighbors, but it is growing, offering great opportunity.
 

Technique

Blogs prompt a re-evaluation of reviews

Online journalism adds a new dimension to companies' efforts to get their products reviewed.
 

Campaign

Ball helps build OfficeMax brand

When OfficeMax's 2005-2006 Tracking Study revealed that consumers perceived customer service, value, and quality were identical among OfficeMax and rivals Office Depot and Staples, the ...
 

USB touts its soy-based substitutes for trans fat

In the past year, the rage over trans fats has become white hot. Suddenly - and seemingly all at once - the largest fast-food chains ...
 

CereTom displays sports medicine utility ringside

Medical-device manufacturer NeuroLogica believed it had achieved a true technological breakthrough in the CereTom, the first portable and cordless CT head and neck scanner.
 

Newsmaker

Bite's Karlqvist adjusts to life, PR in the Big Apple

New York City is likely less intimidating to new arrivals than it had been previously, especially in these "the-world-is-flat" days. That is doubly true for ...
 

Toolbox

Government Web strategies, benefits of in-kind PSAs, more

How can government agencies cut through media clutter?
 

Web Exclusive

PR pros on the ascendancy of Facebook

Less than a year ago, Facebook was only populated by college students. Now, the social network is growing faster than any other, mostly among people ...
 

Expert Advice

What is the best way to ask for a raise if I am working overtime and producing outstanding results?

Be prepared and confident, but also remember that asking for a raise requires a negotiation process, so don't expect the situation to be resolved with ...
 

Media Analysis

Second issue pivotal for 'Portfolio's' future

With print journalism fighting for relevance, can a highly anticipated magazine bounce back from a lackluster launch? That's the question looming for Conde Nast's troubled ...
 

Inside Information

Measurement of PR success gets a personal touch

When a measurement company provides a personalized approach, its clients can build metrics to meet their needs.
 

Critical Hit

Flash Seats scores 'Times' section

The New York Times, June 14
 

Editorial

J&J must expand candid conversation everywhere

To do an unpopular thing in order to serve the needs of another facet of the business is often called taking a "PR hit."
 

Fact File

Fast-growing pet care market is reflective of human trends

Pets, no longer just sidekicks for kids, are being treated as valuable members of the family, leading some to wonder who exactly owns whom.
 

Media Ups and Downs

'Metro' fires Kalan for declaring newspapers dead

Debra Wong Yang, David Blum, Reuters
 

Launch Pad

Safety angle puts backpack solidly in front of the media

My Child's Pack is a full-size, lightweight ballistic backpack, designed by fathers and former deputies Joe Curran and Mike Pelonzi, for kids in middle school ...
 
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