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August 13, 2007 10 31 Issue of PRWeek

Launch Pad

Spock hopes to give people what they are searching for

With an estimated 20 billion search queries about people done a month, the Silicon Valley startup wanted to be in a position to dominate that ...

PR Play

Selig covers all his bases with Bonds

It was clear from the get-go that baseball commissioner Bud Selig had no desire to be present when Barry "Yes please, more steroids would be ...

Journalist Q&A

Interview: Mirko Parlevliet

Mirko Parlevliet manages one of the more popular movie sites on the Web at ComingSoon.net.

Fact File

Repositioning brands as healthy requires fact-backed initiatives

Companies like Kraft Foods - well-known for its Velveeta brand prepared pasteurized cheese goods - are trying to reposition themselves to become more focused on ...

Editorial

Balancing traditional, new media is essential in crises

Managing and running a crisis communications effort is hard enough, but the task is getting trickier as agencies and companies work to find the right ...

PRWeek Column

The right reasons for engaging media do not include bullying

There are a lot of people in the business world who don't "get" the media - the vast majority, in fact.

Guest Column

Reg FD's impact contradicts its intent to expand dialogue

If the devil is in the details, we are witnessing the devil at work when it comes to the practical impact of Reg FD.

Op-Ed

Mobile content movement is inevitable

Last month, while running errands one day after work, I received a breaking news alert on my mobile phone: Explosion rocks Midtown Manhattan.

Industry must take a risk, think small

Most PR pros would step over their own mothers to land coverage in The New York Times, a feature in Fortune, or a spot on ...

Feature

Out in the open

Eli Lilly's decision to post educational grant funding online solidifies the company's commitment to transparency.

Newsmaker

Torrey's vision brings a fresh look to 'New York'

New York Magazine is considered an amusing, well-polished, and somewhat genteel journal that embodies the interests of a certain set of leisurely professionals.

Campaign

Tupperware touts confidence

Amid ongoing efforts to build a more contemporary image, Tupperware and PR firm DeVries Public Relations realized they could leverage the company's past.

NOAA 200th anniversary push advances mission

The US National Oceanic and Atmospheric Administration (NOAA) conducts various educational activities through its individual units, such as the National Weather Service.

Makino uses webinars to build awareness, leads

Strong competition from China and India, and declining market opportunity were just two of the hurdles facing the North American division of machine tool technology ...

Media Analysis

Proposed blogger union sparks controversy

When word started to circulate out of the blogger-heavy YearlyKos Convention that some were calling for the creation of a "blogger union," reaction was swift ...

News Analysis

Mattel faces crisis without playing games

Full transparency with all relevant parties has helped company deal with latest toy recall

Corporate Profile

NYSE Euronext embarks on global exchange

Comms takes on deeper role to accommodate a constantly changing, global stakeholder base

Agency Business

Firms find value in integrating ad and PR practices

There was a time, not so long ago, when it seemed as if the advertising industry hardly knew PR existed.

Focus

A whole new world

B-to-b companies increasingly are using new- and social-media tactics, finding them helpful in communicating with a variety of audiences.

Technique

Thinking ahead pays off during turmoil

Managing a financial crisis requires careful planning and outreach.

Toolbox

Password-protected press rooms, tip sheets, and more

Do I always need my press releases translated in-language in order for Asian-American media to cover my story?

Web Exclusive

Strange currencies

Recently, a press release was posted on PR.com from Ask Maldives , a travel marketing company based on the island nation's capital of Male, ...

Expert Advice

I'm about to see a couple of potential employers for the first time. Can you offer me some interviewing tips?

First and foremost, come prepared. In the Internet age, it is very easy - and nowadays expected - to conduct extensive research on a prospective ...

Inside Information

Video games show promise as training, recruiting tools

It's no secret that businesses reach beyond PR to productively communicate with consumers. Now, companies are braving new-media waters to engage employees, as well, with ...