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August 12, 2002 Issue of PRWeek

US Marines break 50-year ads-only habit with H&K appointment

WASHINGTON: After more than five decades of relying on advertising for its recruitment efforts, the Marine Corps has decided to let PR pros take a shot ...

NEWS IN BRIEF: Solters & Digney PR to open in Washington, DC

WASHINGTON: Solters & Digney PR plans to open a Washington, DC office in September. The entertainment firm, based in Beverly Hills, with one other office in ...

NEWS IN BRIEF: Consulting firm 2thefore founded

LONDON: Former Text 100 UK managing director Glen Goldsmith and Text 100 EMEA marketing director Katie King have founded 2thefore, a consulting firm aimed at providing ...

SF Airport comms enters spotlight as Wilson retires

SAN FRANCISCO: Ron Wilson, the former spokesman for the San Francisco Airport, has been the focus of media speculation since his recent retirement.

VeriSign muzzled by FTC gag order

MOUNTAIN VIEW, CA: The Federal Trade Commission has told VeriSign to avoid commenting on the FTC's investigation of the company's marketing.

CEO Jones departs FD Morgen-Walke

NEW YORK: After just a year at the helm, Bob Jones has resigned his post as CEO of FD Morgen-Walke. The firm is not planning ...

CHP to educate African Americans in new safety push

SACRAMENTO: The California Highway Patrol (CHP) is planning to launch a campaign to increase seat-belt use and decrease drunk driving accidents among African Americans.

Golin and Jackson Spalding vying to replace Ketchum on Orkin job

ATLANTA: Orkin, one of the largest pest-control companies in the US, is overhauling its PR agency arrangements. The credentialing round recently ended with 10-year incumbent Ketchum ...

Middleberg joins forces with Nebb to offer clients IR

NEW YORK: Euro RSCG Middleberg has entered into a joint venture and client-sharing agreement with IR veteran Edward Nebb. The parties - who had already been ...

Maxwell hired by SVPP to promote VC charity model

PORTLAND, OR: Social Venture Partners Portland (SVPP), a local nonprofit that educates philanthropists on how to give to charity by using a venture capital model, has ...

Airbus firing public shots at Boeing's new airplane

SEATTLE: The war of words between Boeing and Airbus escalated last week when an Airbus executive called Boeing's proposed sonic cruiser a "publicity stunt."

Pfizer bids to seize control of public healthcare issues

NEW YORK: Concerned that the public is not interested in hearing drug companies' solutions to their own serious issues, Pfizer is turning to a team led ...

Gigante accuses Anaheim leaders of racist behavior

ORANGE COUNTY: The Southern California town of Anaheim, home to Disneyland, is caught in an image crisis after a Mexican grocery chain charged town leaders with ...

Drug companies join NACDS to tout Together Rx plan

ALEXANDRIA, VA: The Together Rx program and Pharmacy Care Alliance - a group formed by the National Association of Chain Drug Stores (NACDS) - have joined ...

Popeyes taps Libby as its first PR firm

ATLANTA: Popeyes Chicken & Biscuits, gearing up for new product and new restaurant concept introductions, has taken on its first PR agency, Melissa Libby & Associates.

9 11 plans rolled into Participate America

WASHINGTON: In April 2001, when a handful of companies that help citizens communicate with lawmakers began to push for a national week encouraging civic participation, a ...

Duffey: concerns vary by US region

ATLANTA: PR firms planning campaigns across the country need to be aware of the divergence of concerns in various regions, according to Lee Duffey, president of ...

TDS calls in MWW as service grows

CHICAGO: Telecom service provider TDS Metrocom has hired The MWW Group to handle PR and marketing support as it begins offering phone service in the Chicago ...

Ex-NFPA comms head joins Campbell

CAMDEN, NJ: Campbell Soup has hired a Beltway veteran as its new VP of government affairs.

Galloway heads list of committee nominees for top PRSA posts

NEW YORK: The Public Relations Society of America has nominated treasurer Del Galloway to serve as president and CEO in 2004.

Brookstone hires tech veteran to be first director of PR

NASHUA, NH: Funky gadget retailer Brookstone has hired a veteran of the tech sector as its first PR director.

Sony Ericsson takes to the streets to push new phone

LOS ANGELES: Sony Ericsson Mobile Communications (SEMC) has launched a campaign for its new cell phone/digital camera that is gaining widespread press for its covert tactics.

Worldwide public education effort to accompany new US currency

WASHINGTON: America's currency is getting a new look for the second time in a decade, so to ensure a smooth rollout - which largely means preventing ...

WSW defeats final rivals to win Grand Excursion PR task

MINNEAPOLIS: Weber Shandwick Worldwide has been named PR agency for Grand Excursion 2004, a regional venture to promote tourism along the Upper Mississippi River.

COMMENT: Thought Leader - Corporations must take lead in promoting global multicultural harmony

The cultural issues corporations now face are truly multidimensional.

EDITORIAL: Battle for HP account belies tech sector ills

Those who enjoyed the excitement of the IBM agency consolidation will be happy to watch as a dozen firms battle for HP's consolidated business.

EDITORIAL: You can't buy PR in a store, not even PR Store

PRWeek's letter writers are an unpredictable lot. Outside of the Public Affairs Council's prolific and witty Wes Pedersen, they sometimes disappoint.

ANALYSIS: Agencies face tough task as they brace for HP battle

HP's agency consolidation brings to mind IBM's change last year. But this could be a more competitive field, not to mention a difficult job once ...

ANALYSIS: In the PR exec-media relationship, journalists can really dish it out, but can't seem to take it

Several months ago, I created a new section of my website dedicated to PR people's complaints about the journalists they're forced to deal with. It's not ...

Corporate Case Study: From inception to IPO, PR has always delivered for Netflix

Amid a bevy of ad-happy dot-com start-ups launched in 1998, Netflix opted to go the PR route. Today, after a May IPO, the DVD rental ...

MEDIA WATCH: Racism tirade seen as latest sign that Jacko's bubble has burst

Last month, Michael Jackson used a Harlem rally with Al Sharpton as his opportunity to launch into Sony music chief Tommy Mottola. Jackson labeled Mottola a ...

MEDIA COSMETIC SURGERY: Media Roundup - Science often lost in coverage of new procedures

While cosmetic surgery has successfully gained mainstream media coverage, it still struggles to reconstruct reporters' tendencies to take the medical part of the procedure in vain.

MEDIA PROFILE: Incessancy overcomes intimidation in winning Forbes' respect

Between its print version and website, Forbes offers PR pros many possibilities. But while the means of approaching may vary, Matthew Arnold finds familiarity and persistence ...

Burson calls upon in-house talent to form ESR practice

NEW YORK: Burson-Marsteller has formed a global practice focused on corporate and institutional ethical and social responsibility (ESR). The agency has tapped the resources of its ...