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August 11, 2008 11 31 Issue of PRWeek

Agency

Extra care for current clients is tops in a downturn

Client service is always important. But as agencies brace themselves for the economic downturn, maintaining good relationships with current clients is critical.

Launch Pad

Virgin Megastore gives a bird's-eye view of its $10 special sale

Virgin Megastore, along with AOR SJ Communications, launched the "Virgin Bird" campaign on July 31 to draw attention to a special sale, where music and ...

Media

'Remix' gives Akai instant credibility

Who is your client? What are its media goals?

Journalist Q&A

Interview: Roger Clark

Roger Clark is a general assignment reporter for NY1 News, a division of Time Warner Cable that provides 24-hour television news about New York. Clark, ...

Fact File

FTC takes healthy interest in how food is marketed to kids

In its July 29 report, Marketing Food to Children and Adolescents, the Federal Trade Commission (FTC) recommended that entertainment and media corporations "restrict the licensing ...

Editorial

Smart PR execs should tap journalists looking for jobs

Carl Icahn is known for making news. Every announcement he makes seems to become a headline, and most recently it was reported that he hired ...

PRWeek Column

PR's method of proving its value doesn't leave the best impression

During my time at PRWeek, I've seen not only how valuable research and measurement can be to the industry, but I've heard several concerns related ...

Guest Column

Comcast's version of customer service should concern patrons

A wall poster caught my eye on a recent visit to a San Francisco company that provides online customer support. "Customer service," it announced, "is ...

Op-Ed

Primaries bring a new age of comms

The intense public interest in the presidential primaries and election has accelerated a key change in the way candidates - and companies - need to ...

In China, we must shift PR strategies

My firm's global network, PROI, recently convened in Beijing. I learned the following lesson: Before we can develop successful communications programs in China, we have ...

Feature

Game changers

After a huge misstep in the blogosphere, Sony PlayStation has come back with a plan to engage consumers and win back trust.

Newsmaker

McIntyre earns respect on both sides of the aisle

Bill McIntyre, former National Rifle Association (NRA) chief spokesperson and now EVP at DC-based Grassroots Enterprise, has plenty of experience making partisan arguments. Yet, while ...

Campaign

Game Crazy taps 'gifter' market

Game Crazy, a video-game retailer, asked Cone to help reach parents (especially moms) and grandparents shopping for holiday gifts for kids.

Stitch N' Pitch brings a new element to baseball games

The National Needlearts Association noticed a successful program launched by the Seattle Mariners baseball club the year before, when it invited knitters to a game.

YWCA celebrates a century of Texas women, progress

Earlier last year, the YWCA of Metropolitan Dallas partnered with Levenson & Brinker to celebrate the organization's 100 years of service to the local community ...

Media Analysis

Hispanic outlets expand in size and reach

In a sharp contrast to the changes occurring in traditional US media, Spanish-language publications and TV stations are not only growing in size and scope, ...

News Analysis

SEC proposal signals a change in comms

The announcement sparked discussion of the future of financial comms and newswires

Corporate Profile

INSP puts faith into its comms strategies

In the changing media landscape, the faith-based TV network's PR team believes in its messaging

Media Roundup

Hotels apply to various publication beats

Many people think of hotels as part of travel-related stories, yet they are also a part of lifestyle, architecture, design, and business beats at various ...

Focus

A healthy outlook

The general consumer trend of health and wellness has infiltrated the beauty market, and many brands are taking this into account for their communications plans.

Technique

Steps to making a good first impression

A well constructed and compelling Web site can be an incredible asset to PR agencies

Toolbox

Using Twitter in PR work, PSAs in the election, more

It is a good idea to occasionally pass on information in a straightforward way about major client announcements, or client coverage that you think your ...