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August 07, 2006 Issue of PRWeek

Launch Pad

McDonald's promotion picks up speed with Hummer tie-in

As McDonald's "Summer of Happy Meal Fun" winds down this month, it is launching a PR effort to promote the final Happy Meal offering of ...

PR Play

Oxygen TV entices tech advertisers

Anyone who's been in PR for more than five minutes knows that conducting a survey is a great way to give a sheen of respectability ...

Media

KNBC casts eye on Neven Vision

KNBC, Los Angeles (June 23 and June 26)

Journalist Q&A

Interview: Tamara Chuang

Tamara Chuang, Orange County Register technology reporter and mistress of consumer tech in her column "The Gadgetress," does not own a Blackberry.

Fact File

Castro publicly ceding power suggests end of reign is near

Just three weeks after the Bush Administration released a report stating that the US would work to bring democracy to Cuba in the event of ...

Editorial

Gibson getting off easy after anti-Semitic tirade

Tom Cruise must be breathing a sigh of relief. It's been 10 days since he's held the title of "most blatantly unhinged religious zealot" in ...

PRWeek Column

Passion is fueling the recent moves of PR's top-level talent

Leslie Dach's move to Wal-Mart is certainly a blow to Edelman, but it's just one more example of recognized senior talent being lured away by ...

Guest Column

Quiet word is more effective and more valued than bluster

You've heard of "buyer's regret," that moment of remorse you feel after spending a huge sum for an acquisition.

Op-Ed

Be smart with your press release

It is hard to ignore how technology is altering perceptions about PR.

MLB is an MVP of global relations

During my 23-plus years at Burson-Marsteller, I played roles on Olympic PR programs and the Asian Games, lectured at an International Olympic Committee (IOC) sports ...

Feature

Merging messages

The M&A market is experiencing a highly active period, and it has created a plethora of opportunities for financial and IR agencies to not only ...

Roundtables

A market that breeds loyalty

In the fourth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new ...

Newsmaker

Luciani keeps Barbaro coverage on right track

When Gail Luciani became the communications head for the University of Pennsylvania School of Veterinary Medicine two years ago, it was a dream job for ...

Campaign

Suzuki adds some pizzazz to the New York Auto Show

As the automotive world prepared for the 2006 New York International Auto Show (NYIAS) in April, American Suzuki Motor Corp. (ASMC) and its AOR, PainePR, ...

Mama Cash touts women's rights in 88-day online push

Mama Cash is a nonprofit working for the advancement of international women's rights.

Men get message to end rape

Rape is still a very high-incidence crime. One in four US women will be raped in her lifetime, and on average a woman is raped ...

Media Analysis

Youth movement hits paper ownership

Like vampires, the media are constantly hungry for young blood. Years of declining readership have prompted countless newspapers and magazines to throw money at consultants ...

News Analysis

Apathy toward AIDS affect outreach

New HIV treatment has actually raised concerns about attitudes that AIDS is a short-term problem

Corporate Profile

Consumer comfort fuels Jadoo's efforts

PR is Jadoo's preferred method to familiarize the public with its fuel-cell electricity-storage items

Agency Business

A mix of veterans and novices fosters quality

Quality work is the hallmark of any agency's brand. No matter its specialty, a firm must produce fundamentally good work if it's going to stay ...

Media Roundup

Media key in on religion's universal role

While religion and politics may be subjects to avoid at most social gatherings, the media have never had any problems delving into the latter. Now, ...

Technique

When "b" doesn't stand for "bad"

"Bankruptcy" is often referred to as the "B" word, but good things can emerge from it.

When "b" doesn't stand for "bad"

"Bankruptcy" is often referred to as the "B" word, but good things can emerge from it.

Toolbox

Targeting English-speaking media, planning VNRs, more

As a Hispanic company, how can I target English-speaking media and not be disregarded due to language barriers?

Expert Advice

As an agency recruiter, what key things should I consider in targeting people with corporate experience?

The first thing is to clearly understand why the particular position at a PR firm is attractive to a candidate in the corporate arena, as ...

Inside Information

Blogs facilitate quick issues-management responses

Whether they are accurate or not, conversations about certain corporations can spread through the blogosphere like wildfire and eventually find their way into the mainstream ...