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August 06, 2007 10 30 Issue of PRWeek

Launch Pad

Maxell touts performance to younger target via X Games

While Maxell has always resonated well with the older generation - the one that knows the brand from audio tapes - it is still looking ...

PR Play

Music group should listen to reason

You have to give the music industry credit for going out of its way to prove not only that it is incompetent at selling music, ...

Media

Gemini spins a new world for 'PC'

PC Magazine, April 24

Journalist Q&A

Interview: Jeff Schultz

In the 18 years Jeff Schultz has been covering sports for The Atlanta Journal-Constitution, no athlete has taken hold of the city the way Atlanta ...

Fact File

Limited-edition products help garner quick impact, demand

In early June, PepsiCo rolled out its Ice Cucumber soda in Japan, and curious consumers bought all 4.8 million bottles of the beverage.

Editorial

Murdoch's digital vision opportunity for 'Journal'

Now that Rupert Murdoch and News Corp. will officially take the reins of Dow Jones, and with it the flagship Wall Street Journal, maybe media ...

PRWeek Column

Internet conversations can have valuable print impact

It's a safe assumption that most readers of this column have had a relationship with print journalism that has transcended mere dispassionate reading.

Guest Column

Learning to be media literate requires a few key principles

In this media-saturated age, it's becoming more apparent that we need to update media literacy. When people create media, not just consume it, the task ...

Op-Ed

Transparency to drive eco-policies

The media's recent attention to environmental topics provides evidence that eco-sustainability has evolved into a significant business driver.

Feature

Changing the script

Along with revamping its business model in the past year, Blockbuster has also altered its PR strategy.

Roundtables

Deep dish on the Windy City

In the fifth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new ...

Newsmaker

Bohren educates the world on all MIT has to offer

On July 27, it was announced on the Massachusetts Institute of Technology (MIT) Web site that president emeritus Charles Vest will receive the National Medal ...

Campaign

'Star Wars' celebrates 30th year

To celebrate the 30th anniversary of the original Star Wars, Lucasfilm planned to transform the Los Angeles Convention Center into the largest fan celebration in ...

Clown appeals to media to help find missing bike

Alan Miller PR (AMPR) has worked with Feld Entertainment, the producer of Ringling Brothers and Barnum & Bailey Circus, for 15 years.

MaggieMoo's offers new taste of brand awareness

When Warschawski began working with MaggieMoo's, a chain of premium ice cream shops, instead of focusing on new and upcoming products, the agency opted to ...

Media Analysis

Newspapers struggle to reach younger set

The recent news that the AP was shutting down its youth-focused multimedia news service called "asap" is another reminder of the newspaper industry's problems reaching ...

Letters to the Editor

Is it PR or spin?

With his interview of Karen Hughes, the undersecretary of State for public diplomacy and public affairs, Ted McKenna has shown remarkable insight into our government's ...

News Analysis

Internet's role in financial disclosure debated

Newswires oppose timing and access disadvantages that releasing reports over the Web could create

Corporate Profile

NIRI boosts external efforts as field expands

As strategic comms and IR overlap, NIRI works to adapt to changing financial landscape

Agency Business

Midsize firms wrestle with measurement tool needs

It's not unusual for large PR firms to develop proprietary measurement tools.

Media Roundup

Competing sides define gun issue coverage

Following the shootings on the campus of Virginia Tech last spring, there was a flurry of media attention on the issue of guns and gun ...

Technique

Sharing your story with the world

Garnering global broadcast coverage requires different tactics.

Toolbox

Integrating Web 2.0 into your pitch, videos and b-to-b, more

How can I integrate Web 2.0 into my pitch?

Web Exclusive

ARGs hit mainstream with 'Cloverfield'

LOS ANGELES: It's been almost a month since moviegoers first experienced Cloverfield [http://thecycle.prweekblogs.com/2007/07/10/1-18-08/], the code name for Paramount Pictures/JJ Abrams' untitled monster-disaster feature.

Expert Advice

The nature of work at a PR firm requires juggling many tasks. How does one stay organized while doing so?

Developing a system that helps you stay on top of things is essential.

Inside Information

Widget use enables personalized, branded content

Widgets - not to be confused with gremlins or other mythical creatures - are mini-programs that sit on computer desktops, blinking away details on the ...