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August 05, 2002 Issue of PRWeek

P&G hires CAA to sell its teen-marketing division to Hollywood

LOS ANGELES: In the most recent example of the talent industry encroaching on PR's territory, Hollywood talent agent Creative Artists Agency (CAA) has signed Procter ...

NEWS IN BRIEF: Publicis Dialog chosen as agency of record

SAN FRANCISCO: Publicis Dialog has been chosen as the agency of record by Peak Wines International, part of Jim Beam Brands. The firm, tapping its "holistic ...

NEWS IN BRIEF: RosettaNet selects PR21 as agency of record

SAN FRANCISCO: RosettaNet, an e-business standards consortium, has selected PR21 as its agency of record. PR21 will provide the group with PR support, including strategic counsel, ...

NEWS IN BRIEF: The Argonaut Group signs up Pierpont

AUSTIN, TX: The Argonaut Group, a San Antonio-based national specialty insurance underwriter, has signed up Pierpont Communication's Austin office for financial communications work. Also recently added ...

NEWS IN BRIEF: TBG hires Beth Kaufman as director of PR

PHILADELPHIA: The Brownstein Group (TBG) has hired Beth Kaufman as director of PR. As director, Kaufman will be responsible for heading the agency's PR department, as ...

NEWS IN BRIEF: Jack Stanyon appointed by Neale-May & Partners

NEW YORK: Jack Stanyon has been appointed VP of Neale-May & Partners and its GlobalFluency network. Stanyon was previously VP of corporate marketing and communications at ...

NEWS IN BRIEF: FD Morgen-Walke adds two senior executives

NEW YORK: FD Morgen-Walke has added two senior executives. Michael Bayer has joined the firm as SVP and director of corporate communications, while Leslie Wolf-Creutzfeldt joins ...

NEWS IN BRIEF: Ogilvy PR appoints Jeffrey Leopold

NEW YORK: Ogilvy Public Relations has appointed Jeffrey Leopold as VP of external relations. Leopold, who will report directly to Ogilvy CEO Bob Seltzer, will be ...

Hershey Trust Company publicly explains decision to sell stock

HERSHEY, PA: Hershey Trust Company's surprise decision to sell its stock in Hershey Foods has made the organization front-page news.

Allison & Partners acquires the late Pisinski's agency

SAN FRANCISCO: Allison & Partners has acquired The Montgomery Group, two months after the latter agency's founder passed away.

Greenberg opts to shutter NYPR and pursue interests

NEW YORK: Marco Greenberg, founder and CEO of independent agency NYPR, has decided to close his profitable and fast-growing shop to pursue his passion for ...

HP starts worldwide post-merger PR consolidation

PALO ALTO, CA: In the largest communications consolidation since IBM's mammoth pitch last May, Hewlett-Packard is planning to streamline its numerous global PR firms down ...

AFL-CIO rallies for further reform after Bush signs bill

WASHINGTON: Even as president Bush was signing the most sweeping corporate reform bill since the Depression era, the nation's largest organized labor group spent last ...

THECB taps Sherry Matthews for $4m public ed contract

AUSTIN, TX: Sherry Matthews Advocacy Marketing picked up a $4 million state public education contract after the Texas Higher Education Co-ordinating Board (THECB) parted ways ...

Delta security flub prompts push for added sensitivity

SAN FRANCISCO: Airline security issues are creating opportunities for some companies to promote less mainstream causes.

'No comment' won't cut it, finds survey

NEW YORK: Corporations under scrutiny will fare better in the public's eyes if they openly discuss the issue, finds a new survey.

Israeli press officer fired after sounding off in Irish newspapers

DUBLIN: An Israeli press officer was fired last week after writing letters to several Irish dailies condemning Israel's recent F-16 attacks in the Gaza Strip.

MS&L tapped for Planet Beer work

MALAGA, SPAIN: MS&L is orchestrating a corporate, b-to-b and consumer PR campaign for one of the world's first international brewing events, the World Beer Expo 2003.

Fleishman hired to attract investment in El Salvador

MIAMI: Fleishman-Hillard is working with El Salvador on its first international campaign, which is designed to encourage foreign investment in the country.

Lego selects new global PR director

SLOUGH, ENGLAND: Toy-maker Lego, in the midst of a PR reorganization, has ended its six-month hunt for a global PR chief by appointing Paul Ubachs as ...

HHS gives $6m for education push to boost clinical trial participation

BETHESDA, MD: The Department of Health and Human Services (HHS) has announced an initiative that will provide cancer centers with approximately $6 million to enact new ...

CCBN.com brings its conflict versus Thomson to court

NEW YORK: IR services firm CCBN.com made a public announcement last week that it was suing Thomson Corporation and its financial information subsidiary Thomson Financial, for ...

IBM acquires PwC Consulting, faces analyst questions

ARMONK, NY: IBM's announcement that it was acquiring PwC Consulting was pulled together in 10 days by the combined internal teams of both companies, as ...

Coke's youth exercise drive moves on despite criticism

ATLANTA: Coca-Cola is launching the second phase of a new campaign designed to encourage middle school children to exercise.

CMA starts push to up visibility both in and out of industry

NASHVILLE, TN: The Country Music Association (CMA), a trade group representing about 6,000 musicians and recording artists, is launching a new initiative to raise awareness of ...

Aventis taps Golin to lead employee comms task in US

BRIDGEWATER, NJ: Golin/Harris International has won a mid-six-figure annual fee employee communications assignment from Aventis Pharmaceuticals, the American arm of Strasbourg, France-based Aventis.

Oscar move concerns movie publicists

LOS ANGELES: The Academy of Motion Picture Arts & Sciences is moving the Oscars from March to February in an effort to boost ratings and weed ...

Horowitz chosen to head Deloitte's rebranding effort

NEW YORK: Deloitte Consulting has appointed Peter Horowitz as global director of PR and analyst relations. Horowitz was most recently senior MD of global PR at ...

CDC joins Viacom in effort to educate public on youth health issues

LOS ANGELES: The Centers for Disease Control and Prevention (CDC) has teamed with Viacom for a multimillion dollar youth media campaign that will be marketed across ...

APCO pegs noted IR expert to direct new global group

WASHINGTON: APCO Worldwide has hired longtime branding and investor relations expert Tim Croasdaile to head up a new global IR practice.

Tacoma sets its sights on tourists in latest initiative

TACOMA, WA: Tacoma, "America's No.1 Wired City, fresh off a successful PR campaign to rejuvenate its business community, is now targeting tourists.

Maytag taps CLS as it streamlines all of its PR work

NEWTON, IA: Maytag is consolidating its appliance PR business by hiring Carmichael Lynch Spong (CLS) as agency of record for the Maytag appliances brand.

EDITORIAL: PRSA taking initiative on underrepresented minorities in PR world

With its fellows, secretaries, chapters, bylaws, assemblies, and terribly proper electoral procedures, the PRSA sometimes seems more co-op board than cutting-edge association. But appearances, and rotary club ...

PR Store aims to have 150 walk-in comms franchises by 2007

CHICAGO: A former Carolinas PR firm owner wants to franchise PR operations across the country.

COMMENT: Thought Leader - Now that utilities are under fire, it's time they turn to the power of comms

Utilities are under the gun for the first time from regulators, investors, and competitors. They could go the "traditional path of the recluse, or perhaps they ...

ANALYSIS: The Economy - Wall St. suffering from lack of credible spokesperson. Investors and the media alike are questioning the lack of a credible, strong spokesman who can instill faith in the American economy. Douglas Quenqua reports

A funny thing happened on the way to the economic forum. On last week's Meet the Press, Treasury secretary Paul O'Neill finally embraced his role as ...