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August 01, 2012 Issue of PRWeek

Letter from the Editor

Industry standard bearers show PR is now a destination career

The month of August means a new 40 Under 40 list at PRWeek, or another chance to celebrate the brightest in-house and agency stars from ...

Launch Pad

Firm helps colleges reach financial goals

After 14 community colleges in Pennsylvania procured $20 million in grants, online curriculum resource Applied Educational Systems used the successful fundraising story as a case ...

Habits

Habits: Jens Bang, CEO, Cone Communications

Always acting with integrity will help define your reputation and earn respect as a leader.

PR Play

Wal-Mart embraces rally by pranksters

Inviting consumers to participate in a campaign is a great way to build brand awareness, but when the initiative is hosted somewhere as unpredictable and ...

Lowdown

Lowdown: Corporate social media growth

Twitter is the most popular social platform for corporations, but YouTube has seen the highest growth among Fortune Global 100 companies in the past year.

DC Influencer Q&A

DC Influencer: Kevin Keane, American Beverage Association (extended)

Kevin Keane, SVP, public affairs and policy at the American Beverage Association, talks to Virgil Dickson about the challenges ahead.

CEO Q&A

CEO Q&A: Bill Abbott, Crown Media Family Networks (extended)

Crown Media Family Networks president and CEO Bill Abbott speaks with Brittaney Kiefer about adding new content to the Hallmark Channel.

Inside the Mix

GNC teams up with Mark Wahlberg for new product

GNC kicked off a campaign in July to promote a new line of nutrition products that were conceptualized and developed in partnership with actor and ...

CMO Q&A

CMO Q&A: Kurt Kane, Pizza Hut (extended)

Kurt Kane, CMO of Pizza Hut, talks to Lindsay Stein about how the fast-food giant is approaching public relations with a new outlook

Journalist Q&A

Journalist Q&A: Josh Tyrangiel, Bloomberg Businessweek

Josh Tyrangiel, editor-in-chief of Bloomberg Businessweek, talks to Emory Sullivan about the importance of knowing your audience and feeding their hunger for quality content.

Gloves Off

Should a company's communications leader report directly to the CEO?

Comms leaders have influence over public perception.

PRWeek Column

Exciting ventures in emerging markets require time, patience

Exciting times lie ahead for the PR and communications industry as agencies and their clients, corporations, and PRWeek look beyond the mature market here in ...

Major call by 'umpire' Chief Justice Roberts was admirable

On June 28, the Supreme Court upheld President Barack Obama's signature healthcare reform law by a 5-4 vote. Much conversation has since ensued about the ...

Guest Column

CEOs want versatility and ethics from CCOs

In this business climate, the commitment to communications has never been greater.

Op-Ed

Crowdsourcing's use of people power can save lives worldwide

The old idiom "for the people, by the people" is an increasingly powerful guardrail for today's communicators.

Development comms industry is tough, but rewards are great

It is a cruel irony that the time when established multilateral development organizations are having their greatest impact is also an era when it seems ...

Newsmaker

Newsmaker: Jim Mahoney, Bank of America

After weathering tough times, Bank of America's public policy and comms chief looks to position the bank as a more transparent and streamlined company.

Roundtables

Japan Roundtable: Welcome to the world

In PRWeek's first-ever visit to Japan, local comms leaders joined Steve Barrett for this Nissan-hosted roundtable to discuss the impact of the 2011 earthquake, the ...

Corporate

Banks slow to connect online due to compliance concerns

A company joining Twitter might usually go unnoticed, but the financial services industry has been slow to jump onto social media platforms.

Org Chart

Greenpeace team leverages effective visual medium

Greenpeace USA's communications are organized into two teams: visual and cause.

Marketing

Fast-food chains use heritage, integrated marketing recipes

For 60 years KFC Corp, which was founded in 1952 by Colonel Harland Sanders, has communicated in advertising and PR that the Colonel always uses ...

Public Affairs

Grassroots campaigners force companies to alter strategies

Every day, nascent grassroots groups are popping up and winning David-and-Goliath battles.

Public Affairs Commentary

'Dinnertime' report highlights importance of cooking for low-income families

Share Our Strength was concerned that national dialogue around nutrition and obesity policy was leading to negative and inaccurate stereotypes about the eating and shopping ...

Digital

Age-related social content opens door for new strategies

Should Facebook officially lower or eliminate its age restrictions, it will be faced with developing and communicating a privacy-focused strategy that ensures a safe environment ...

Digital Campaign of the Month

Cupping Room serves up big numbers for Eight O'Clock

Despite existing for more than 150 years, Eight O'Clock Coffee wanted to raise awareness among potential new consumers and, rather than spending advertising dollars, the ...

Domains

Platform allows users to broadcast live conversations

Social video platform Spreecast is a startup that lets people broadcast live conversations over the Web.

Media

Critical Hit: Mike and Ike's promotional split was snack-sized fun for media outlets nationwide

Mike and Ike's promotional split was snack-sized fun for media outlets nationwide.

Fact File

Tales of Facebook's demise might be a little premature

A flurry of traditional media have all produced recent features on the emergence of a Facebook backlash, with some demographics opting not to join while ...

Editorial

Culture clashes highlight the difficulties of global comms

The cover feature focuses on the PR market in Japan and the challenges that country is facing as it addresses a loss in confidence in ...

Special Reports

40 Under 40 2012: Rising stars

Some say life begins at 40, but many PR professionals have already blazed a trail through the communications industry.

The Cannes conundrum

Mainstream agencies struggled to register wins in this year's PR Lions at the Cannes Festival of Creativity. Steve Barrett highlights some winners and canvases advice ...

Campaign

Jockey scores touchdown with Tebow playoff sweepstakes

Jockey hit the jackpot when it signed a spokesperson deal with then-Denver Broncos rookie quarterback Tim Tebow in July 2010.

Millennials touch the Skyy with introduction of coconut vodka

Jumping on the recent coconut trend, Skyy tapped AOR Alison Brod to introduce its new drink, Skyy Infusions Coconut, the first coconut-infused vodka that is ...