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August 01, 2010 Issue of PRWeek

Letter from the Editor

Forty reasons to be excited about the industry's future prospects

A place in PRWeek's annual 40 Under 40 list is a badge of honor for rising stars in communications working across all sectors of the ...

Launch Pad

Image adjustment for Fantastic Sams

Fantastic Sams is looking to broaden awareness of the salon franchise among its target demographic: women aged 25 to 54. Working with PR AOR Fleishman-Hillard, ...

Habits

Habits: Dani Dudeck, GM, corporate communications, Zynga

Dani Dudeck, GM of corporate communications at Zynga, discusses her proudest career moment and affinity for London.

PR Play

Conan continues to look good 'Tonight'

The Tonight Show with Conan O'Brien was nominated for four Emmy Awards last month, including "Outstanding Variety, Music, or Comedy Series."

Corporate

Job market rebound boosts efforts to engage employees

Wal-Mart got some positive buzz in early June when it announced a new partnership with online school American Public University that benefited its own employees.

CEO Q&A

CEO Q&A: Alan Mulally, CEO, Ford

Alan Mulally of Ford speaks with Kimberly Maul about the ways social media affects the auto company and the importance of communications.

Org Chart

Org Chart: New SVP seeks to clarify US Fund for UNICEF's message

Veronica Pollard joined the US Fund for UNICEF in April, after serving as VP of communications and public policy for Save the Children.

Marketing

Brands find comfort level in promoting new male products

Seinfeld's Kramer may have been ahead of his time when he invented "The Bro." But though the fictional man bra never hit shelves, established brands ...

Inside the Mix

Lexus highlights dark side to build interest in new hybrid

Lexus aims to reach a new, younger consumer with an integrated prelaunch campaign for its CT 200h hybrid, slated to roll out in the US ...

CMO Q&A

CMO Q&A: Andy Glaser, CMO, Hennessy

Hennessy's Andy Glaser speaks with Alexandra Bruell about where the company is increasing marketing spend and its latest product launch.

Public Affairs

Focus on astroturfing spurs need to ensure authenticity

Communicators have increasingly turned to grassroots programs to engage and activate stakeholders over the past two years, as policymakers in Washington assess issues ranging from ...

Public Affairs Commentary

Political, business leaders must epitomize the strength of compromise

Washington has been in full swing this summer, playing the blame game rather than solving our nation's problems.

DC Influencer Q&A

DC Influencer: James Hoffa Jr., general president, the International Brotherhood of Teamsters

James Hoffa Jr, general president of the International Brotherhood of Teamsters, speaks to Jaimy Lee about the recession's impact on his union.

Digital

Firms strive to better social media skills of every staffer

As social media has become such an important part of the PR landscape, many agencies have spoken about having all employees - not just digital ...

Digital Campaign of the Month

Online contest helps Neiman Marcus stand out at the prom

Every year, the 41 individual stores of Neiman Marcus target prom-going teens through standard outreach, as well as events organized with local high schools.

Domains

Measurement tool enables Twitter users to keep score

Klout measures the influence of Twitter accounts by giving a score of between 0 and 100. Higher "Klout" numbers represent an account with a wide ...

Media

Consumers Union finds a happy medium with recent 'Colbert Report' segment

Consumers Union, which publishes Consumer Reports, is a nonprofit whose mission is to make the marketplace better and safer for consumers.

Journalist Q&A

Journalist Q&A: Robbie Myers, editor-in-chief, Elle

Elle editor-in-chief Robbie Myers has worked for such consumer titles as Rolling Stone and Seventeen. She talks to Alexandra Bruell about the significance of branding ...

Fact File

AOL's hiring plans provide good news for journalists

AOL announced plans to hire hundreds of new reporters, editors, and multimedia creators over the next 12 months as it looks to become the world's ...

Editorial

Tablet computers herald new age for magazine publishers

Apple may have sullied its reputation with the botched response to problems with the iPhone 4, but the iPad tablet computer continues to blaze a ...

PRWeek Column

LeBron James' antics are not worthy of brand damnation

It's a "PR nightmare." That's the prevailing consensus when the name LeBron James is uttered. Pardon me, but I don't quite get it.

Size doesn't matter when it comes to awards competition

Believe it or not, it's that time of year again. On August 2, the entry process for the 11th annual PRWeek Awards will officially open.

Guest Column

Much can be learned by looking at the package

Increasingly, consumers today are less enticed by products that simply fill a need than they are by products or services that provide an experience that ...

Op-Ed

Integration is key to success of digital and social media efforts

For marketers and PR pros, the recent influx of new communication channels can be both exhilarating and overwhelming, but for consumers, it's just plain fun.

Strong CSR efforts also help companies do themselves good

Powerful CSR programs align philanthropic efforts with core business goals. To attain the credibility, momentum, and support needed to develop a sustainable program, companies must ...

Gloves Off

Should a CEO be a company's primary spokesperson during a crisis?

Chris Gidez of Hill & Knowlton and Mike Lawrence of Cone debate whether or not a company's CEO should serve as the primary spokesperson during ...

Special Reports

40 Under 40 2010: Early influencers

Decades of experience aren't a requirement for success in the PR industry.

Feature

The road to victory: how to win a PRWeek Award

Crafting a winning PRWeek Awards entry takes creativity, commitment, and determination.

Required reading - a definitive guide to PR blogs

Here are some of the individual blogs and Twitter feeds that all communications pros need to bookmark.

Newsmaker

Newsmaker: Bill Whitman, VP of US communications, McDonald's

The VP of US communications at McDonald's uses fresh PR tactics to boost the iconic brand.

Campaign

Tetris reaches record awareness level as it marks 25th anniversary

Blue Planet Software is the exclusive licensing agent for The Tetris Company. Created by Alexey Pajitnov in the Soviet Union in 1984, Tetris was owned ...

The American Jewish Committee exhibits the power of community

The American Jewish Committee of San Francisco partnered with various nonprofits to present "The Jews in Modern China" from February 24 to May 16, 2010. ...

Numbers add up for Medsphere as it introduces ROI calculator

Medsphere was founded in 2002, but only recently identified a need to raise awareness about its open-source electronic health record (EHR) with hospital C-suites, not ...