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August 01, 2005 Issue of PRWeek

PR Play

Disney should know better, doggone it

Nothing ruins a vacation to Disney World like being torn apart by a pack of wild Chinese dogs.

Journalist Q&A

Interview: Rick Rodriguez

Rick Rodriguez is the first Latino president of the American Society of Newspaper Editors (ASNE), and the longtime executive editor of the Sacramento Bee.

PRWeek Column

PR as a whole will benefit when government communicators proactively address critics

The Environmental Protection Agency's research office issued a mundane RFP for a PR firm and The New York Times seized on it as the latest ...

Guest Column

The Publicist: In Hollywood, you do not want to be sent in

In Hollywood, you do not want to be sent in

Inside the Mix

Out-of-home ad spending continues to rise as companies enjoy a wealth of alternatives

Paul Holmes

The NY Times' stance in the Miller affair has struck a blow against the First Amendment

Op-Ed

TV portrayals of women in PR are bad for our industry

PoweR Girls. PR chick. When people think of women in public relations, they often conjure up images of Lizzie Grubman or Samantha Jones.

Newsmaker

Comerica's Padilla takes pride in his passion for PR

As assistant VP of communications for Comerica Bank, Nicaragua native Alfredo Padilla brings an unquenchable thirst for all things PR - and he never takes ...

Campaign

Survey Promotion: Merrill Lynch offers baby boomers new view of retirement

Merrill Lynch (ML) is fiercely trying to position itself for the looming retirement of the millions of baby boomers, a tidal wave that should begin ...

Product Launch: Keurig gives media taste of its coffee-brewer superiority

With more than 1 million cups of coffee served using its revolutionary single-cup office brewers, Keurig knew people enjoyed its products.

Media Relations: Answers.com turns into site the press' eyes cannot resist

Though the climate for tech stories has improved dramatically since the dot-com slump, reporters are still a bit leery of touting the next great thing. ...

The top of the list

Agency searches demand clearly defined criteria.

Roberts nomination spurs broad debate

President Bush's nomination of Judge John Roberts for the Supreme Court was called shrewd, as Roberts' impressive legal credentials and reputation for putting law over ...

Fleishman shoots for more sports work

ST. LOUIS: After nearly a decade working on communications for a professional hockey team, Jim Woodcock has rejoined Fleishman-Hillard to launch its sports business practice.

Paramount grabs Hill from MTV to fill a new comms role

LOS ANGELES: Paramount Pictures has named Janet Hill EVP of corporate communications, a new position. She will report to Paramount chairman and CEO Brad Grey. ...

Humane Society of US assists shelters with essay contest

WASHINGTON: The Humane Society of the United States (HSUS) is working with Patrick McDonnell, the creator of the Mutts comic strip and an HSUS board ...

CMP selects Atomic for electronics pubs

MANHASSET, NY: CMP Media has named Atomic PR as AOR for its electronics group of publications.

Radio community ponders affect of payola investigations

NEW YORK: As state Attorney General Elliot Spitzer continues his investigation into music payola, the radio industry is left to ponder what effect the scandals ...

Intellisync begins yet another quest for next PR partner

SAN JOSE, CA: Intellisync is once again looking for a new agency, this time bringing in a fresh head of communications to refocus the mobile ...

RSA secures Shift to trumpet events across the nation

SAN FRANCISCO: One of the tech industry's hottest events, the RSA Conference, is hoping to expand its reach beyond its annual San Francisco gathering.

Slavery museum chooses Magnet as AOR

FREDERICKSBURG, VA: The US National Slavery Museum (USNSM) has selected Euro RSCG Magnet as its AOR for all publicity related to its opening, scheduled for ...

Change to Win unites labor dissidents against AFL-CIO

CHICAGO: The Service Employees International Union (SEIU) and other dissident unions that went to Chicago for the AFL-CIO's annual convention last week generated a slew ...

Ford cuts PR staff as part of broader cost-saving effort

DEARBORN, MI: Ford's latest cost-cutting measures included laying off numerous PR personnel.

Incepta integrates two firms to boost public affairs ops

NEW YORK: In the wake of the March merger between UK-based holding companies Incepta and Huntsworth, Citigate Public Affairs (CPA) will be absorbed into the ...

Interbrand rating points to need for brand clarity

NEW YORK: Interbrand's latest ranking of the top 100 global brands reveals how much confusion can damage a brand.

News Briefs

PORTLAND, OR: The University of Portland has named Thomas Doyle VP for university relations. He will oversee the offices of development, alumni, events, and PR.

Survey reveals how best to connect with gay America

NEW YORK: Readers of gay and lesbian newspapers are early adopters of new technologies, travel more than other Americans, and are more concerned about health ...

Komen foundation awards account to Weber Shandwick

DALLAS: The Susan G. Komen Breast Cancer Foundation has selected Weber Shandwick as AOR, replacing longtime firm Barkley Evergreen & Partners.

Omnicom reports PR lagging behind its other holdings

NEW YORK: Omnicom Group's PR agencies saw only slight revenue gains in the second quarter, even as the industry's largest holding company posted a 10% ...

Rockstar Games to reach out to parents

NEW YORK: Rockstar Games wants to reach out to its critics after taking a beating over a hidden sex scene in "Grand Theft Auto: San ...

Soft drink association plans to support ban in elementary schools

WASHINGTON: Hoping to improve its standing in the debate over childhood obesity, the soft drink industry is planning to come out in favor of a ...

Senor job with Google fails to materialize

MOUNTAIN VIEW, CA: Google jumped the gun when it said Dan Senor was joining the company in May as VP of global communications strategy.

Survey confirms pharma's public perception problem

NEW YORK: More than 75% of physicians have changed their prescribing habits because companies have not done a good job communicating the risks of new ...

News Analysis

Organization Case Study: Salvation Army mobilizes to display scope of work

Though The Salvation Army has run some successful branding drives, it's looking to expand its messaging to raise public awareness for all of its other ...

The Agency Business: Making internships beneficial for both students and agencies

Internship programs can be much more than a means to get young, inexpensive talent.

The White House: The tactics, and politics, of deflecting media attention

The Karl Rove controversy has the Bush administration in full crisis communications mode, and offers an intriguing study of PR inside the Beltway.

Media Roundup

Hip-hop sways into the mainstream

From fast-food ads to skateboarding mags, hip-hop has moved well beyond music and now exerts a powerful influence over American pop culture.

Focus

San Diego and Orange County: Watching the OC

Though near LA, San Diego and the OC have unique PR scenes.

Technique

Broadcast: The new rules of engagement

Recent controversies surrounding VNRs have led some to worry that their pitches will be ignored. Erica Iacono goes back to basics to find what's needed ...