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April 29, 2002 Issue of PRWeek

PR Newswire enters the VNR business with new broadcast company

NEW YORK: PR Newswire has launched a company dedicated to broadcast and multimedia services, and has appointed industry veteran Tim Bahr as its head.

NEWS IN BRIEF: New Broadcast Network service to SMT clients

NEW YORK: New Broadcast Network has introduced a new service to clients participating in SMTs: the Internet Green Room. The new technology allows up to 25 people ...

NEWS IN BRIEF: Child's Play Communications to promote line

SAN DIEGO, CA: Suzy's Zoo Studios, a purveyor of wildlife-themed stationary, apparel, and gift items, has corralled New York's Child's Play Communications to promote its stuffed animal ...

NEWS IN BRIEF: Linden Alschuler & Kaplan signs new clients

NEW YORK: Linden Alschuler & Kaplan has signed three new clients: Prologis, a global distribution company; Brookfield Properties, a part owner of New York's World Financial Center; ...

NEWS IN BRIEF: Prince Tennis picks Formula for campaign

SAN DIEGO, CA: Prince Tennis has picked Formula PR for a three-year campaign to roll out its new line of racquets, dubbed More Performance. The effort includes ...

NEWS IN BRIEF: Lisbeth "Betsy" Brod opens firm

NEW YORK: Lisbeth "Betsy

NEWS IN BRIEF: Edelman hires head of practice

LOS ANGELES: Edelman has hired Thomas Goff as head of its corporate reputation management practice. Goff has held executive positions at Global Crossing, Lockheed, and ARCO, and ...

NEWS IN BRIEF: Ketchum adds two agencies to network

COPENHAGEN: Ketchum has added two Danish associate partner agencies to its international network: Dreyer & Kvetny Communications Management and Effector Communications A/S. Both shops are based in ...

NEWS IN BRIEF: KCSA retained by Legal Services

NEW YORK: KCSA has been retained by Pre-Paid Legal Services, a developer and marketer of legal service plans in North America, to initiate a proactive IR and ...

NEWS IN BRIEF: Corder Philips & Wilson expands client roster

CHARLOTTE, NC: Corder Philips & Wilson has expanded its roster of clients by being appointed agency of record for Eastover Capital Management, HRAmerica, and Interactive Fun!, all ...

Bush proposal shines spotlight on Oklahoma Marriage Initiative

OKLAHOMA CITY, OK: The Oklahoma Marriage Initiative is facing intense scrutiny as Congress debates a bill that would allocate $300 million a year for states to ...

Hughes exit to leave huge White House comms void

WASHINGTON: The White House communications team will lose its first lady of message development and its last line of defense when Karen Hughes, counselor to the President ...

Burson finds new boss for Midwest

CHICAGO: Burson-Marsteller has lured away the head of Fleishman-Hillard's Chicago office. Bob McEwen, Fleishman senior partner and GM in Chicago, will become president/CEO of Burson's Midwest region.

Abercrombie under fire for shirts stereotyping Asians

SAN FRANCISCO: Clothing retailer Abercrombie & Fitch faced yet another storm of media controversy last week over a batch of T-shirts that Asian Americans said depicted negative ...

'Masters' not able to swing SAG vote

LOS ANGELES: Despite campaigning by the "Masters of Disaster,

Enron keeps mum and fuels PUC fire

AUSTIN, TX: Enron's apparently futile attempts to keep its name out of the papers have given the story of a state regulatory inquiry legs it likely wouldn't ...

Sunshine to guide pop star's transition

NEW YORK: Fresh from his widely chronicled split with Britney Spears, 'N Sync's Justin Timberlake has hired publicist Ken Sunshine to help fend off the muckrakers - ...

Medialink service tracks VNRs with Teletrax offering

NEW YORK: Medialink has launched a global video monitoring service called Teletrax, which embeds an indelible, invisible watermark that can track video content whenever and wherever it ...

INTERNATIONAL NEWS: Cohn & Wolfe to head up Lego's education PR strategy worldwide

LONDON: Toymaker Lego has hired Cohn & Wolfe's London office for a global branding campaign based around play, learning, and creativity.

INTERNATIONAL NEWS: Russia will use PR agencies to help publicize census

MOSCOW: For the first time in Russian history, private PR companies will help prepare for a national population census.

INTERNATIONAL NEWS: England looks to improve its image among Chinese

LONDON: The British Council is planning to undertake a concerted promotional effort to improve and modernize perceptions of the UK in China.

INTERNATIONAL NEWS: Fleishman exec to Argentina: openly defend free trade

BUENOS AIRES, ARGENTINA: Rissig Licha, Fleishman-Hillard's executive director in Latin America, has urged businesses in Argentina to take an active role in using communications to defend the ...

Two-pronged RFP issued by GSK for Tums product line

PITTSBURGH: GlaxoSmithKline (GSK) has issued an RFP for its Tums product line. The healthcare company is seeking an agency that will help raise awareness about the calcium ...

INTERNATIONAL NEWS: PR doyens enlisted as LA's secession battle heats up

Residents of Los Angeles know that the sprawling metropolis is really a number of smaller locales linked under one name. Now three of those areas - Hollywood, ...

INTERNATIONAL NEWS: Business picks up for Midwest shop

MINNEAPOLIS: In a sign that the PR business is improving in the upper Midwest, Karwoski & Courage Public Relations (K&C) has grabbed three new accounts with new ...

INTERNATIONAL NEWS: PepperCom wins Ricoh AOR status

NEW YORK: PepperCom has beaten out Access Communications, FitzGerald Communications, and Coyne PR to replace Ruder Finn as Ricoh Corporation's new agency of record.

INTERNATIONAL NEWS: Burson tapped by Miller after comms consolidation

MILWAUKEE: Miller Brewing has decided to consolidate its $1 million-a-year PR activities with Burson-Marsteller.

INTERNATIONAL NEWS: Managing a PR agency during uncertain times

Over the past decade, the public relations industry has grown more than 220%, capped by record-breaking growth in 2000. However, an uncertain economy and the impact of ...

INTERNATIONAL NEWS: Demand for doughnuts gives PR boost to MN Krispy Kreme store

MAPLE GROVE, MN: When customers started showing up almost a full day before the scheduled grand opening of Minnesota's first Krispy Kreme, Seth Pederson, an SAE at ...

INTERNATIONAL NEWS: House press sec debuts integrated marketing outfit

WASHINGTON: Liquid Marketing and Insight, an integrated marketing firm, has opened its doors in Georgetown.

INTERNATIONAL NEWS: Security concerns reduce annual military muscle flex

WASHINGTON: After altering its plans to address security concerns, the Department of Defense is going ahead with its annual open house at Andrews Air Force Base, the ...

INTERNATIONAL NEWS: Qorvis to take on criticized VA tech institute's PR job

HERNDON, VA: Virginia's Center for Innovative Technology (CIT), a state-government organization dedicated to technology-based economic development, awarded its PR account to Qorvis Communications after a four-agency runoff.

EDITORIAL: Like PR, newswires aren't commodities

Despite heavy use, my Sprint PCS cellphone service costs me less than $60 a month, because I am one of the millions who have "benefited

Media educated on the differences between the two Andersens

CHICAGO: Andersen Worldwide has grown impatient with reporters who confuse it with Arthur Andersen, and is trying to help the muddled media figure it out.

THOUGHT LEADER: Pop culture has its lure, but smart PR pros still take serious news seriously

David Letterman's recent ping-ponging between CBS and ABC and Louis Rukeyser's abrupt dismissal from Maryland PBS' Wall Street Week have created plenty of grist for the media ...

ANALYSIS: Media Relations - Stick with journalists in the bad times as well as good - A recent survey found that what journalists want, and what the C-suite thinks it wants, are two very different things

Maybe you've had this nightmare: The economy goes south and the business you work for, Company X, the nation's 11th-largest manufacturer of widgets and widget-related accessories, finds ...

ANALYSIS: With coverage as skewed as this, we'll take the media blackout, thank you very much

Ever since I started writing about PR, I've heard PR people complain about the short shrift given to our business in the mainstream media.

ANALYSIS: Corporate Case Study

Heinz brings new products and PR efforts to the table - En route to $10 billion in sales, Heinz has always sought innovative ways to expand market ...

ANALYSIS: Media Watch - GM report viewed as sign that the economy is driving ahead

Earlier this month, pundits were looking to see what insights into the state of the economy could be gleaned from the world's largest automaker's most recent quarterly ...

MEDIA PERSONAL TECHNOLOGY: Media Roundup - Tech slump cools dedicated coverage of gadgets

Despite the popularity of PDAs and mp3 players, personal technology coverage has seen better days. But lifestyle outlets and tech websites still like to wow readers with ...

MEDIA PROFILE: WBF openly expresses its love-hate relationship with pitches

Washington Business Forward's editor claims to dislike PR people. But DC's non-government-focused business title depends on pitches as much as any other outlet of its ilk, finds ...

PROFILE: Hynes thinks global and acts local as CEO of Text 100 - Aedhmar Hynes has spent her entire career at Text 100, listening and strategizing. Now, as the firm's CEO, she's taking Text 100 global after landing IBM as a client

Aedhmar Hynes is a tough person to profile. Not because her accomplishments are slight, but because she constantly shifts the conversation away from herself. The CEO of ...

THE BIOTECH BUZZ: Can the next big thing become the big thing? - PR firms must think of biotech as a long-term investment with risks attached, says Julia Hood

5 Understand the immutable relationship between discovery research and the need for cash. Simply put, money fuels the biotech industry. However, you also have to understand that ...

REGIONAL FOCUS COLORADO: Rocky Mountain highs and lows - Local firms weather the storm, but the big boys can't get a foothold

They appreciate the access and the honesty.

Capital lures tourists with Cows on Parade, DC-style

WASHINGTON: Those decorative cows adorning the streets of New York and Chicago in recent years have made their way to the nation's capitol - sort of. And ...

PR TECHNIQUE NEWS LEAKS: How to kiss the leak link goodbye

Leaks are a reality of dealing with the media. But, discovers Eleanor Trickett, strong internal comms and a cool head will help locate the culprits and minimize ...

CAMPAIGNS: Twins hit the road in drive to stay home - With contraction threatening, the Minnesota Twins used a total team effort - in-house PR staff, players, and fans - to save the season and the franchise

Each season, Major League Baseball teams and fans anticipate Opening Day with the same fervor as kids on Christmas Eve awaiting the arrival of Santa Claus. But ...

CAMPAIGNS: Yanks shout YES as Cablevision says no - When Cablevision refused to carry the YES Network, the Yanks rallied the public. But that, coupled with fans filing suit, hasn't been enough to end the feud

On April 1, the New York Yankees opened their season against the Baltimore Orioles. And for the first time in more than a decade, 3 million Cablevision ...