April 24, 2006 Issue of PRWeek

Launch Pad

GSK Stop Shops give quitters a taste of smoke-free living

GlaxoSmithKline (GSK), maker of Nicorette, has teamed up with CKPR to introduce smokers to its new fruit-and-mint flavored gum, Nicorette Fruit Chill.

PR Play

Chain gang of Cypriots eye record

What is it about breast cancer that seems to automatically inspire clothing-related stunts?

Media

TG Daily gives Imagination visibility

Placement: Article in TG Daily, February 10, 2006

Journalist Q&A

Interview: Joseph DiStefano

Joe DiStefano is a veteran business reporter who has been with the Inquirer for almost ten years.

Fact File

Grassroots initiative seeks to turn American televisions off

A grassroots push has been launched by TV-Turnoff Network, which was founded in 1994 as TV-Free America, to encourage kids and adults to watch less ...

Editorial

Bush should look beyond inner circle for press chief

The news of new White House chief of staff Josh Bolten's directive to staffers last week that personnel change is on the way was met ...

PRWeek Column

Big firm versus small is not PR's most compelling battle

Business publications are frequently criticized for focusing too much attention on big companies and not enough on small ones, and PRWeek is no exception.

Guest Column

Communicators can shine as the 'conscience' of a company

The former CEO of a company that had a very public flameout participated in an off-the-record discussion. Asked about the performance of his communications team ...

Op-Ed

A healthy discussion about AIDS

This month marks 25 years since the Centers for Disease Control and Prevention (CDC) reported the emergence of AIDS.

Feature

Partnerships that make the grade

PR students benefit from the ties their schools have with future employers - and it works both ways.

Newsmaker

Sullivan's passion aids ASPCA in milestone year

The American Society for the Prevention of Cruelty to Animals (ASPCA) celebrates its 140th anniversary this year. When Hurricane Katrina hit, plans for its rebranding ...

Campaign

Preparation pays off for Burton

Having your spokespeople suddenly generate global adulation may seem like a gift from the PR gods.

AvantGo positions itself as mobile-marketing expert

Recently acquired by Sybase subsidiary iAnywhere, AvantGo is a free service that delivers media- and brand-sponsored mobile Web sites to hand-held personal digital assistants and ...

Saucony 26 initiative helps forge bond with consumers

Up against the likes of Nike and Reebok, sneaker and apparel manufacturer Saucony knew it needed something extra to stand out.

Media Analysis

Pulitzers provide a break from criticism

It has never garnered the coverage of the Oscars, Emmys, or even Tony Awards.

Letters to the Editor

Do right by your research

One of the biggest myths in research and evaluation - be it in PR, advertising, or any other marcomms area - is the one that ...

News Analysis

Automakers integrating comms efforts

By fusing marketing and PR functions, carmakers find that they can convey consistent messaging

Corporate Profile

EDS enlists employees to tell its story

Viewing its staffers as a power base, EDS keeps them engaged with a solid communications strategy

Media Roundup

Men's lifestyle still a vibrant category

Is there trouble brewing in men's lifestyle media?

Focus

Telling the IPO story

Despite the required financial expertise, communicating during an IPO isn't a job for bankers.

Technique

A picture tells a thousand words

Pitches with art are often more compelling than words alone.

Toolbox

Monitoring media coverage, benefits of metrics, and more

What's the difference between using a media monitoring service and using a free search engine like Google to find your news coverage?

Expert Advice

After years of working, I don't recall how to prepare for an interview. What key things must I remember?

Whether you're fresh out of college or have years of work experience, taking a few minutes to prepare for a job interview remains time well ...

Inside Information

'Momcasts' grow as a source for enlightening parents

Packing lunches, changing diapers, running errands, and downloading podcasts? If one of the latest trends in Internet programming is any indication, that's exactly what moms ...