April 23, 2007 10 16 Issue of PRWeek

April 23, 2007 10 16 Issue of PRWeek

Launch Pad

Godiva goes mobile in launch efforts for new Chocoiste line

Godiva has rolled out a new line of delicacies called Godiva Chocoiste and is working to drive consumer trials and interest in its latest collection.
 

PR Play

Indian truck drivers give Gere kiss-off

Richard Gere and Hindi trucker sex are two things that are naturally related in the minds of most people. So it was predictable that the ...
 

Media

Graco hits celeb baby blog scene

Celebrity Baby Blog, February 2
 

Journalist Q&A

Interview: Glenn Greenwald

Glenn Greenwald writes the blog "Unclaimed Territory" for Salon.com and is the author of the best-selling book How Would a Patriot Act? His second book, ...
 

Fact File

Earth Day shows green efforts becoming a sustainable trend

The 38th Earth Day is being celebrated April 22. In conjunction with the national day, organizations were launching their own campaigns and events built around ...
 

Editorial

Keeping students updated is a lesson for all schools

Faced with any crisis, the standard media cliché is to say that no one could anticipate such a tragedy.
 

PRWeek Column

Holding back revenues leaves agency picture incomplete

Roger Maris' 1961 home-run record was marked with an asterisk in the record books, a salvo to Babe Ruth fans indignant that Maris had surpassed ...
 

Guest Column

Practice how others preach to improve your presentation

I have a confession. Sometimes when I am traveling and unable to sleep, I turn on the TV and channel surf. In those early morning ...
 

Op-Ed

Multiplier or not, PR on par with ads

It has long been said that the unique strength and advantage of PR is that it is much more credible as an information source than ...
 

Special Reports

2007 ABR: Edelman-The Iconoclast

"PR can be the lead element for communications," says Richard Edelman, president and CEO of Edelman.
 

2007 ABR: Fleishman Hillard-The New Wave

"We are on the cusp of achieving the position of being the most complete international communications agency globally," Dave Senay, president and CEO of Fleishman-Hillard ...
 

2007 ABR: Ogilvy Public Relations Worldwide - The Outrider

Ogilvy PR is one of the few agencies that has a meaningful presence in every global region, and multi-region wins for the firm in 2006 ...
 

Industry enters a new age: PR 3.0

Business confidence was abundant in the PR industry in 2006, dovetailing as it has over the past few years with the fundamental changes in marketing ...
 

A digital state of play

Once a nice add-on, digital prowess is now key to an agency's capabilities. Keith O'Brien reports, and PRWeek staff explore individual agency performance in profiles
 

2007 ABR: Burson-Marsteller - The Modernizer

Despite Mark Penn's close ties to a campaigning Hillary Clinton permeating much commentary about the agency, he put a lot of initiatives in place in ...
 

2007 ABR: Chandler Chicco Agency - The Specialist

As PRWeek's 2007 Agency of the Year, CCA continues to establish itself as an agency able to balance growth and a unique culture that helps ...
 

2007 ABR: Ogilvy Public Relations Worldwide - The Outrider

Ogilvy PR is one of the few agencies that has a meaningful presence in every global region, and multi-region wins for the firm in 2006 ...
 

2007 ABR: Weber Shandwick - The Blue Chip

All indications are that WS remains the largest and broadest PR firm in the world.
 

2007 ABR: Brodeur

Tech is still core to Brodeur's business, but is no longer its only focus, Andrea Coville, Brodeur CEO says.
 

2007 ABR: Cohn & Wolfe, GCI Group

Donna Imperato's leadership appears to continue apace, and with GCI now reporting up through her, she now has a stronger still portfolio with which to ...
 

2007 ABR: FD (formerly Financial Dynamics), Dittus Communications

With the FTI acquisition, FD is the only major PR firm to be owned by a consulting company, and Declan Kelly, US CEO, says this ...
 

2007 ABR: Golin Harris

With its 50th anniversary in 2006, Golin is "firing on all cylinders right now," Fred Cook, president and CEO, says, citing defining 2006 achievements including ...
 

2007 ABR: Hill & Knowlton

"We had a phenomenally successful year pretty well across the board," says Paul Taaffe, H&K CEO, adding that healthcare accounted for one-third of new-business revenue ...
 

2007 ABR: Ketchum

In winning half of the new-business accounts it went after, Ray Kotcher, Ketchum CEO, says 2006 was "our best new-business year ever."
 

2007 ABR: Next Fifteen Communications

Next Fifteen's highlights were ironically linked to its challenges, says Tim Dyson, CEO. The three PR firms in question, Text 100, OutCast and Bite, are ...
 

2007 ABR: MWW Group

MWW Group celebrated its 20th anniversary with a strong performance and national expansion.
 

2007 ABR: Porter Novelli

For the past two years, Porter Novelli has seen a large number of former employees return to the agency - evidence, the management hopes, of ...
 

2007 ABR: Qorvis Communications

Michael Petruzzello, Qorvis managing partner, says 2006 was a watershed year for Qorvis, which forged several AOR relationships with major companies such as United Technologies ...
 

2007 ABR: Waggener Edstrom Worldwide

WE makes no bones about wanting to top the $100 million mark in revenue in 2007. Melissa Waggener Zorkin, the firm's CEO, hints at the ...
 

2007 ABR: Airfoil Public Relations

Airfoil's roots are in tech, but it has worked to expand its roster to "forward-looking" companies in other industries, including national clients like Starbucks and ...
 

2007 ABR: APCO Worldwide

Since APCO returned to independence in 2004, its revenue has about doubled, notes president and CEO Margery Kraus, who says one investment focus in 2006 ...
 

2007 ABR: Barkley Public Relations

Changes in PR leadership roles and branding seem smooth, and the firm looks set to capitalize on cause practice momentum. Increased integration and the addition ...
 

2007 ABR: Capstrat

There's something to be said for a firm that can pull off a Teen Tobacco Prevention campaign in Big Tobacco's shadow.
 

2007 ABR: CKPR

GSK loss and Orlando-office closure hurt, but CKPR still recorded double-digit growth thanks to growth elsewhere.
 

2007 ABR: Cone

As evidenced by its A-list clients and double-digit growth, Cone's specialist focus serves it well. Expansion into CSR draws from, and builds upon, its core ...
 

2007 ABR: Coyne Public Relations

Coyne prides itself on its culture and employees, and it's clear that big-name clients are drawn to the firm's motivated staff and constant creativity.
 

2007 ABR: Cubitt Jacobs & Prosek

CJP prides itself on bringing a little spice to the financial sector.
 

2007 ABR: Converge

Converge, formed in 2006, is made up of eight midsize PR firms, detailed below. The network says its goal is to offer national reach and ...
 

2007 ABR: Dan Klores Communications

DKC transitioned out of lower-fee sectors, such as film and event publicity, in favor of corporate work, while phasing out short-term projects.
 

2007 ABR: DG&A

As PRWeek's Small Agency of the Year, DG&A is focusing on moving to what David Grossman, the firm's president, calls "the next level" - a ...
 

2007 ABR:Dorland Global Public Relations

Leadership remains intact, and the acquisition should help drive growth back into double digits. "We'll [be able to] better meet client needs and pitch new ...
 

2007 ABR: The Jeffrey Group

The agency is well positioned to continue growing and take advantage of US Hispanic market expansion.
 

2007 ABR: Makovsky & Company

A perennial independent and solid performer that still dotes on its clients each quarter with a separate "quality assurance" survey, Makovsky posted several new top-line ...
 

2007 ABR: Marina Maher Communications

MMC holds fast to its strong identity as a firm focusing on women's health and beauty, and it was one of the five PR firms ...
 

2007 ABR: Padilla Speer Beardsley

The employee-owned agency posted double-digit growth across crisis management, healthcare, manufacturing, IR, and tech. PSB acquired $4.1 million in new business, or 31% of revenue, ...
 

2007 ABR: Peppercom

Peppercom's reputation in the high-end corporate space might make the firm a tasty acquisition target, but firm principal, Steve Cody's ambitions are firmly client-focused.
 

2007 ABR: Ruder Finn

"We decided to make a bold move to reorganize our global [operation] around three strategic areas which touch our core values and where we have ...
 

2007 ABR: Taylor

Taylor unveiled a new brand and logo in 2007 as it continued to refine its emphasis on entertainment, lifestyle, and sports PR.
 

2007 ABR: WeissComm Partners

The firm that encourages clients to "trust the medical specialists" has grown its staff by 141% since December 2004, which COO Diane Weiser says is ...
 

2007 ABR: Tech Firms

This was a very good year to be a tech PR firm. A sampling of seven midsize tech PR agencies showed that they increased their ...
 

2007 Agency Business Report

Firms are showcasing digital practices... new blood is flowing into agencies... social media is affecting the bottom line... the industry is taking hold of Public ...
 

Newsmaker

Web focus helps Sutton book place in limelight

Robert Sutton, Stanford University professor and author, may just be hitting the height of his celebrity.
 

Campaign

Burgerville touts sustainability

Last year, the Pacific Northwest restaurant chain Burgerville was revered in the community where it started more than 80 years ago, but it was a ...
 

Siemens strengthens US relationships, reputation

Last year was rough for foreign-based businesses in the US. There was a distrust that existed and a preference for US companies, especially in infrastructure. ...
 

VisitScotland media push reaches new audiences

As a tourist destination, Scotland is celebrated for its historic cities and picturesque countryside.
 

Media Analysis

Halfway approach to blog was CBS' error

Are network news anchors really underexposed? Depends on how you measure it.
 

Letters to the Editor

No real conflict at Times

In your April 2 Newsmaker on my former Sitrick & Co. colleague Mark Saylor, you made a confusing and potentially misleading reference to a "potential ...
 

News Analysis

Imus departure leaves void in literary PR

With Imus off the air, publicists are left to find a similar forum to reach book-buying audiences
 

Corporate Profile

Comms focus helps MobiTV tell its story

MobiTV has inked deals with the likes of Yahoo and NBC - and is relying on PR to spread the news
 

Agency Business

Internal comms key when client relationships end

There comes a time in some agency-client relationships when one of the parties realizes things just aren't working out, and parting ways would be best ...
 

Media Roundup

Balanced coverage drives politics online

President George W. Bush may be struggling in some areas, but he's also responsible for the heightened interest in national politics in what should be ...
 

Focus

Public conversations

Companies are increasingly recognizing the importance of communications efforts in the IPO process.
 

Technique

Online efforts keep investors in the loop

IR Web sites should go beyond basic information to ensure all audiences are engaged.
 

Toolbox

Video submissions and TV programs, online PR, more

How can a video submission help with pitching to a TV show?
 

Web Exclusive

Interviews: Jeffrey Douglas and Michael Sutphin

Jeffrey Douglas is the communications director of Virginia-Maryland Regional College of Veterinary Medicine at Virginia Tech University. He spoke with Mike Bush about the university's ...
 

Expert Advice

I have several people I'd list as a reference. How do I know who would serve as the best one for me?

In choosing a reference, make sure that person is a credible authority to provide relevant information.
 

Inside Information

Alternate annual reports are essential in digital age

Once upon a time, the annual report was the most important communications tool that a company had to reach its shareholders.
 

Media Ups and Downs

WSJ wins two Pulitzers

Portfolio, NBC, and Duke
 

Sponsored Column

2007 ABR: Manning Selvage & Lee (MS&L)- The Challenger

As the cornerstone of Publicis Groupe's PR operation, MS&L is shouldering a lot of responsibility, and indications are that it didn't quite meet its goals. ...
 
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