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Issue Archive
> April 22, 2002 Issue of PRWeek
April 22, 2002 Issue of PRWeek
Archive
Journalists advise CEOs to communicate more in a tough economy
NEW YORK: Fifty-six percent of journalists believe businesses should be increasing their communications efforts during the economic downturn, and 55% say they should focus on delivering more ...
NEWS IN BRIEF: Gregory FCA Communications acquired by management team
ARDMORE, PA: Gregory FCA Communications, a full-service PR and IR firm, has been acquired from US Technologies by a management team led by original stockholder and founder ...
NEWS IN BRIEF: Ketchum changes the name of its Madrid office
MADRID: Ketchum has changed the name of its Madrid office to Ketchum SEIS. The Madrid shop has been a Ketchum affiliate since 1993. Until now, the agency ...
NEWS IN BRIEF: PR Newswire announces a new supplement
NEW YORK: PR Newswire has announced a new supplement to its Asian distribution circuits, PR Newswire-First Call Wire. Created through an alliance between Thomson Financial and PR ...
NEWS IN BRIEF: Brian Unger named as director at TVN Communications Group
NEW YORK: Brian Unger has been named director of healthcare markets for TVN Communications Group. He will oversee development of healthcare media products and services for TVN's ...
NEWS IN BRIEF: John Elias has been appointed at Cohn & Wolfe Toronto
TORONTO: Technology communications veteran John Elias has been appointed VP and director of the technology practice at Cohn & Wolfe Toronto. Elias joins Cohn & Wolfe after ...
NEWS IN BRIEF: Entertainment PR pro Beth Katz has launched an agency
NEW YORK: Entertainment PR pro Beth Katz has launched an agency, Beth Katz Media & Marketing, an independent public relations, marketing, and consulting firm. Katz has 15 ...
NEWS IN BRIEF: The Horn Group has added new clients to its roster
SAN FRANCISCO: The Horn Group has added several new technology clients to its roster, including Chip Engines (an integrated-circuit company), Cyberposium 2002 (which is the Harvard Business ...
$3m Milwaukee Sewerage PR plan shelved after critical reports
MILWAUKEE: The Milwaukee Metropolitan Sewerage District has dropped a $3 million PR plan that would have gathered community input for its long-range planning process.
Porter Novelli has to pull plug on its DC tech operation
WASHINGTON: Porter Novelli has closed its convergence practice in DC, moving remaining client Nextel to its Boston office.
Survey: PR execs confident despite drops in revenue
NEW YORK: According to an informal independent survey of PR executives conducted by New York-based money management firm M&R Capital, PR professionals are showing surprising signs of ...
PwC enters into PR agency selection field for Nortel job
RICHARDSON, TX: PricewaterhouseCoopers, one of the big five accounting firms, is moving into the PR agency selection business, and is handling the communications review for Nortel Networks.
McDonald's shows off CSR credentials in debut report
LOS ANGELES: McDonald's unveiled its first "social responsibility report
Approval of Botox puts spotlight on KMR's PR tactics
NEW YORK: FDA approval of Botox for some cosmetic purposes means that Allergan, the manufacturer, has the green light to promote the drug and its previously unknown ...
Saudi firm hires H&K to expand horizons
NEW YORK: The Saudi Basic Industries Corporation (SABIC) has shipped its seven-figure PR account to Hill & Knowlton, a move that comes as the $8.9 billion chemical ...
Beers addresses global PIOs about public diplomacy
WASHINGTON: Charlotte Beers, Karen Hughes, Thomas Friedman, Richard Armitage, and Tucker Eskew - who is tipped to rise to a greater role in overseas diplomacy - were ...
INTERNATIONAL NEWS: WSW picks up BNFL public affairs work
LONDON: British Nuclear Fuels' (BNFL) group corporate affairs director Philip Dewhurst has called on the services of his former PR agency to provide public affairs advice.
INTERNATIONAL NEWS: Lexis bosses take MBO over selling to bigger agency
LONDON: Forgoing the more traditional practice of selling an agency to a larger company, UK independent firm Lexis Public Relations' founders Bill Jones and Tim Adams have ...
INTERNATIONAL NEWS: Russia may shell out up to $40m to lure more tourists
MOSCOW: Russia's ministry for economic development has announced measures to develop tourism in the country, including advertising and PR support for its main tourist attractions.
INTERNATIONAL NEWS: Gallagher to run Barclays' Asia comms
HONG KONG: Barclays Capital, the investment banking division of Barclays Bank, has appointed Maeve Gallagher to the new post of director and head of corporate communications, Asia-Pacific.
Troubled Smurfit-Stone names Slack Barshinger agency of record
CHICAGO: Financially troubled container manufacturer Smurfit-Stone has picked Slack Barshinger & Partners as its agency of record to handle PR and marketing.
Plesser steps into financial services with ING Direct win
NEW YORK: Plesser Associates has landed its most high-profile financial services client to date, ING Direct.
2001 results show a healthier PRSA with asset growth
NEW YORK: Eager for the communications industry to forget 2000 - a year in which its future was called into question - the PRSA has taken pleasure ...
Planit helping Ripken with career outside the majors
BALTIMORE: Baseball's "iron man
Omnicom follows Interpublic's lead by purging board
NEW YORK: Omnicom, the world's third-largest advertising holding company, has taken a page from the book of number-one group Interpublic, and had a radical cleanout of its ...
LA preservation group takes its message on five-city bus tour
SEATTLE: Shortly after appointing former Clinton staffer Chad Griffin (PRWeek, March 25), Rally to Save Ahmanson Ranch (RSAR) has taken its message on the road with a ...
Environmental PR guru Stodder set to join Fleishman
LOS ANGELES: Fleishman-Hillard has hired John Stodder Jr. as head of its public affairs practice. Stodder was formerly deputy managing director of Edelman's LA office, and head ...
Students silent for a day to protest gay discrimination
LOS ANGELES: The Gay, Lesbian and Straight Education Network (GLSEN) asked kids to keep quiet on April 12 in a peaceful protest aimed at highlighting issues of ...
Library issues RFP for US-Russia job
WASHINGTON: The Library of Congress has issued an RFP to fund a PR program for its Open World Russian Leadership Program, which has been a pilot program ...
EDITORIAL: 'No comment' won't suffice for analysts
As if analysts' reputations haven't taken a sufficient beating recently, New York's attorney general Eliot Spitzer is handing them a very public thrashing as he seeks to ...
COMMENT: Thought Leader - Greenspan cites corporate reputation as a key factor in economy's future
Hats off to Alan Greenspan, but not for the usual reasons.
OBITUARY: Thomas Abbott, former Xerox and General Motors spokesman, Chicago area journalist, and religion columnist for Greenwich Time
Many former friends and colleagues in the communications industry are mourning the loss of Thomas Abbott, a man who has contributed so much to the field. Abbott, ...
ANALYSIS: Electric Deregulation - Texas deregulation PR plan enlightens rest of country
California blackouts and Enron could have pulled the deregulation plug. But Texas' PR-heavy plan is set to be a guiding light for others to follow.
New York City PBA brings PR in-house by naming comms director
NEW YORK: Acting on the recommendation of an out-side consultant, the Patrolmen's Benevolent Association (PBA) of New York City has decided to swap its hired PR guns ...
PAUL HOLMES: Major League Baseball is playing with fire by deceiving stakeholders about its revenues
Is Major League Baseball the least-credible institution in America?
ANALYSIS: Client Profile - A smarter, more flexible Blockbuster returns home
Blockbuster has put the bad times well behind it. Today, back in Dallas, focused on home entertainment, and open to new ideas, its perch atop the video ...
MEDIA WATCH: Cisco downgrade signals trouble to many, opportunity to some
Tech stocks have been rattled recently as investors wonder to what extent the economic recovery has begun to lift the battered sector. Recent weeks have seen a ...
MEDIA: ANTIQUES & COLLECTIBLES - Media Roundup. Value of antiques coverage increasing all the time
As buyers and sellers connect via internet, more media is focusing on the collecting of memorabilia. However, pitches that win over reporters are sometimes more about the ...
MEDIA PROFILE: LA Confidential sets out to prove that it's more than just Talk
LA Confidential looks to succeed with a combination of other titles' strengths and a unique focus on society and style. And an "unusual responsiveness
PROFILE: Goodman shows TV-news energy in everyday PR - Tom Goodman cites his proudest feat in PR as rescuing Charles Kuralt's van from the scrap heap. That kind of enthusiasm has won over clients like British Airways
There are global agency offices that offer corporate cafeterias, and there are small boutiques that get by with a dorm-sized refrigerator and a microwave . But Tom ...
CRISIS AND THE CROSS: James Burnett looks at how the Catholic Church might salvage its tainted reputation
Though he left the fold for very different reasons, John Geoghan may well wind up sharing space with Martin Luther on the roster of the most famous ...
MARKET FOCUS: AIRLINES - On a wing and PR. To win back public trust, airlines are relying on PR more than ever. And the word 'safety,' once taboo, is now part of their everyday lexicon
"If it's done anything,
PR TECHNIQUE: MEDIA TRAINING - How to media-tame a tigerish CEO. Media training isn't always about mumbling CEOs looking for tips on interviewing. Aimee Grove learns how to tone down an exuberant or egotistical executive
Talk about a PR nightmare. In an impromptu interview with a major national online news outlet, a CEO boasted that he was working with the Department of ...
CAMPAIGNS: Employee Relations - Dresser works to unify global staff
Defense contractors select boutiques over larger firms
WASHINGTON: Two local boutique agencies - which boast fewer than 15 employees and six years in business between them - emerged this week as agencies of record ...
CAMPAIGNS: Event Marketing - FIF offers a forum for Mozart rebirth
CAMPAIGNS: Product Marketing - Pfizer hits road for healthy exposure
PANDORA'S PROBLEM PAGE
Q: I was a top exec at my old company. I gained a lot of experience there, and am proud of how many of my brainstorms ...
MY BIG BREAK: Jessica Stone is an account executive at JohnsonWaterhouse Public Relations in Chattanooga, TN
I work for JohnsonWaterhouse Public Relations in Chattanooga, TN.
WHERE I WORK: David Gong, Assistant account executive, Magnet Communications
How long have you been in your job? One year.
TALES FROM TINSELTOWN: Big-star tardiness is a big-time problem for celebrity publicists
The timing was off. Only by half an hour, but it made all the difference.
QUESTIONS & ANSWERS: Mike McDougall - director of PR at Buck & Pulleyn
He could have been the next Wayne Gretzky or Thomas Edison. But he's quite happy with his present PR career and his ability to alphabetically rattle off ...
LAST CALL: Students strike a chord for Central Park's guitar man
Since the start of the year, David Ippolito, a New York street musician, has served as the test subject for a PR course taught by industry veteran ...
LAST CALL: Formula's punch is a San Diego hit
San Diego has always been the sleepy cousin of LA, but excitement is even harder to come by in the city than we imagined.
LAST CALL: Gopher supporters are truly in a hole
Looking for an outdoorsy PR challenge? Try trekking north toSaskatoon, Saskatchewan. Gophers have gotten a bad name in that part ofCanada. Seems they tend to ...
Powell Tate hit by new round of cuts
WASHINGTON: Powell Tate has made another round of layoffs, blaming the slow economy.
LAST CALL: Angry firm has to eat its own words
A good corporate slogan can make all the difference. But even the best can return to haunt you.
LAST CALL: WIPP release laid to waste by media
In New Mexico, the federal government buries plutonium-contaminated defense trash at the Waste Isolation Pilot Plant (WIPP). The West Wing recently included a reference to a truck ...
Students asked to flag violent plans
ORLANDO, FL: A campaign launched in Florida that encourages students to report friends with guns or plans for violence, is going national.
Water bottlers lobby to get onto FDA's food pyramid
WASHINGTON: This month, the bottled-water industry is starting a multiyear campaign to have water added to the food pyramid, a list of recommended daily foods issued by ...
NEWS IN BRIEF: Weber Shandwick Worldwide appoints Rob Cronin
NEW YORK: Weber Shandwick Worldwide has appointed Rob Cronin as senior vice president/management supervisor of the New York technology practice. Cronin joins WSW from TSI Communications-Golin/Harris, where he ...
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