April 20, 2009 12 16 Issue of PRWeek

PRWeek Column

PRWeek's new approach will make us even stronger

This week, I'm putting aside my usual column about PR industry issues to focus on news from PRWeek.

CSR programs in good, bad times reap companies long-term benefits

This week's feature examines Yum Brands and its World Hunger Relief program, which benefits the World Food Programme.

Guest Column

Freelancers may be far from 'free' to the agencies that employ them

In its March 16 issue, PRWeek's Agency Business column extolled the benefits of using freelancers in a down economy.

Op-Ed

Consumer comms drive cause efforts

Will the economic downturn stem the rising tide of cause branding? We hear that question a lot these days.

PR now crucial in shifting landscape

If the current economy is troubling for companies, then it should be equally troubling for those of us in PR.

Journalist Q&A

Interview: Catalina Camia, 'USA Today'

Catalina Camia, the White House and politics editor for USA Today, directed coverage of the presidential campaign last year after joining the newspaper in 2005.

Interview: Marc Rosenwasser, Worldfocus

Marc Rosenwasser is the executive producer of Worldfocus, a program that premiered in October with global news and analysis.

Media Roundup

Footwear finds a clear path in trade titles

Given that shoes are not only an everyday necessity, but a passion point for many consumers, media of all stripes find coverage space for the ...

Feature

Yum Brands takes on world hunger

Yum Brands is engaging consumers and employees to benefit the World Food Programme through one of its numerous CSR programs.

Technique

Outside experience benefits job applicants

When looking beyond PR pros to fill positions, there are still certain criteria that need to be met.

Campaign

Primo goes 'green' for its launch

Primo Water Corp. (PWC) hired Porter Novelli last spring to help launch its single-serve water, which is packaged in eco-friendly bottles made from plant-derived bioplastic.

Childhelp uses a 'Trooper' to drive Web traffic, fundraise

Like many nonprofit organizations coping with the economic recession, Childhelp, a child abuse prevention and treatment organization, is on a tight budget.

HP boosts brand by showing 'spooky' side of IT problems

IT problems can be a nightmare for tech pros, but they can be hard to understand for many people.

Toolbox

Finding key influencers on Twitter, tracking radio, more

How can I tap into competitive moves, rumors, or predictions to improve my communications program?

Roundtables

Technology Roundtable 2009: Focused on change

Tech companies and their agencies continue to pursue better measurement and use of data. PRWeek recently hosted an Airfoil PR-sponsored roundtable discussion in the Bay ...

Expert Advice

How do I remain top-of-mind with recruiters and headhunters without overdoing things?

Getting and staying on a headhunter's radar is a vital skill for any job seeker.

Media Analysis

'Southland' 'news' continues ethical debate

A controversial LA Times front page ad demonstrated the disintigration of the traditional "church-and-state" barrier

Inside Information

Despite the recession, video remains vital comms tool

Companies providing video are finding continued demand for their services, even as the economic recession persists.

Critical Hit

'The Post' offers Grace Before Meals

Who is your client? What are its media goals?

Editorial

Speed and scope play key roles in social media crises

Be it a natural disaster, lawsuit, or plane crash, a crisis communications plan is something that companies know they must prepare for in advance of ...