April 17, 2006 Issue of PRWeek

Agency

Matchmaking skills can be a firm's best friend

In M. Night Shyamalan's recent film, The Village, an insular community is demonized by specters that mark peoples' front doors with stripes of red paint.

Launch Pad

Honeywell sees the wisdom in joint effort with Nobel Media

Global manufacturer Honeywell and Nobel Media have launched a global science education campaign, linking Nobel Prize winners with university students.

PR Play

Murdoch set for invasion of MySpace

Rupert Murdoch is doing his part to keep US kids safe from smut. No, not by selling the New York Post in opaque packaging; by ...

Media

American Airlines lands 'WSJ' piece

Placement: The Wall Street Journal, February 14, 20006

Journalist Q&A

Interview: Nick Douglas

In a region as tight-knit and gossipy as Silicon Valley, Valleywag was inevitable.

Fact File

UK bird flu case shows need for disclosure to stem panic

It was confirmed April 6 that a swan found dead in Eastern Scotland tested positive for the virulent strain of A (H5N1) bird flu that ...

Editorial

Fickle reporting reveals chinks in SOX's armor

Four years after the holding companies decided to refrain from releasing their operating unit revenues to the media, PRWeek's rankings, as part of our Agency ...

PRWeek Column

Agencies must think big and small to keep up in tech now

Bob Angus, president of A&R Partners, proclaims, "The pulse is back. Highway 101 is crowded again." Technology is once more a vibrant and growing part ...

Op-Ed

Reporters should reveal real reasons for unnamed sources

Bob Dylan once sang, "But I can't think for you, you'll have to decide whether Judas Iscariot had God on his side."

'Good' companies always do well

Warren Buffett closes his letter in the Berkshire Hathaway annual report with an invitation to the annual meeting, calling it "Woodstock for Capitalists."

Be wary of liability's changing face

The British consultancy SustainAbility not long ago issued a report telling of a new trend in business social involvement that seems equally transferable to politics.

Special Reports

2006 Agency Business Report: Introduction

Numbers point to a bright future

The PR industry is flying high after a strong 2005 and a prosperous first quarter in 2006. And, finds Julia Hood, agency CEOs are bullish ...

2006 Agency Business Report: Individual profiles

Click on an agency name to read its individual profile

Newsmaker

Kempner plays buzzworthy role in shaping CPB

One of the big stories at this year's Super Bowl was Burger King's return as an advertiser after a long absence.

Campaign

Phillips adds flavor to whiskey

When Phillips Distilling Co. launched Phillips Union Whiskey, it hoped to introduce a drink that was as palatable as vodka.

Media Analysis

Gossip journos unlikely to change ways

Should the saga of Jared Paul Stern, the New York Post's Page Six contributing writer caught with his hand out for bribes, elicit cries of ...

News Analysis

Latest VNR flap puts onus on media

VNRs are under fire again, but it's the stations airing them - not the producers - now being scrutinized

Corporate Profile

ACC touts chemistry's essential status

Council's campaign to improve chemistry's image focuses first on industry employees

Media Roundup

Startup stories show room for growth

Many Americans dream of being their own bosses, so there tends to be a built-in interest in startup success stories. Such tales have lots of ...

Focus

Rocky Mountain High

An entrepreneurial spirit is infusing Colorado's business scene, and companies and PR agencies alike agree talent is abundant.

Technique

Straight from the horse's mouth

An online pressroom can ensure that journalists get the news from the right source.

Toolbox

Extending online newsrooms' reach, RSS feeds, and more

Our company deals with journalists from a variety of regions. How do we address this in our online newsroom?

Expert Advice

I'm about to go on vacation. Is it incumbent upon me to stay connected to the office while I'm away?

Even while on vacation, we're still connected to work.

Inside Information

User-generated sites offer defined target, but little control

The idea of posting client's content on user-generated sites, such as MySpace and YouTube, to get in front of a very defined demographic is appealing ...