Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

April 14, 2003 Issue of PRWeek

Tutwiler in talks to succeed Beers as head of US public diplomacy

WASHINGTON: Margaret Tutwiler, ambassador to Morocco and longtime Republican strategist, is reportedly in negotiations with the Bush administration to assume the role recently vacated by ...

HealthSouth looks to Joele Frank amid growing PR ills

BIRMINGHAM, AL: Three weeks after healthcare services provider HealthSouth began to unravel in a manner reminiscent of Enron and WorldCom, the company decided it was ...

Kellogg's selects R&A to lead brand marketing efforts

LOS ANGELES: Kellogg's has chosen LA-based Rogers & Associates (R&A) as AOR for brand and marketing communications.

Hong Kong taps Burson to up US interest

WASHINGTON: The city of Hong Kong has chosen Burson-Marsteller to take over its long-running campaign to attract US business investment.

Bank of New York names first head of global comms

NEW YORK: The Bank of New York, the US' oldest bank, has appointed R. Jeep Bryant to the new post of MD and global head ...

Hollywood ups security at screenings to fight piracy

LOS ANGELES: Night-vision goggles, bag searches, and metal detectors are just a few of the security measures Hollywood studios are turning to at media and ...

Washington Mutual issues RFQ for PR job

SEATTLE: Washington Mutual has issued an RFQ to PR firms for an undisclosed project.

Soft drink makers begin to test recycling initiative

WASHINGTON: The National Soft Drink Association has begun testing an integrated campaign to promote recycling. The test is planned to coincide with the summer months, ...

Senior staffers at Ketchum Chicago take on new tasks

CHICAGO: Ketchum has shuffled senior managers in its Chicago office, promoting J. Adaire Putnam to director. Michael Hatcliffe, formerly office director, has been named senior ...

NEWS IN BRIEF: Talk-Line continues using Edelman

DOWNERS GROVE, IL: ConAgra's Butterball Turkey Talk-Line has decided to continue using Edelman as its PR agency after speaking to two other agencies about possibly ...

NEWS IN BRIEF: Burton named officer at Golin/Harris

CHICAGO: Keith Burton has been named chief client officer at Golin/Harris International, and Ellen Ryan Mardiks has been named chief marketing officer. Burton is worldwide ...

NEWS IN BRIEF: Kessler joins Fleishman-Hillard board

ST. LOUIS: David Kessler, former commissioner of the FDA, has joined Fleishman-Hillard's international advisory board. He becomes a part of a panel that includes Louis ...

NEWS IN BRIEF: EOne Global selects AOR

ATLANTA: EOne Global has selected Citigate Cunningham as its AOR. The agency's Cambridge, MA office will provide strategic counsel, media relations, speaking opportunities, and event ...

NEWS IN BRIEF: Ogilvy PR Worldwide adds to unit

SAN FRANCISCO: Ogilvy PR Worldwide has added three clients to its global technology unit: Advent Software, which develops software for investment professionals in the financial ...

NEWS IN BRIEF: Wayne Hummer retains Weber Shandwick

CHICAGO: Weber Shandwick has been retained by Wayne Hummer Investments following a competitive review. The account will be handled by WS' financial services marketing practice ...

NEWS IN BRIEF: T3 hired to help build brand

AUSTIN, TX: NetSolve has hired T3 to help build the company's brand, develop customer-acquisition programs, and create customer-development programs. NetSolve develops remote network and security-management ...

NEWS IN BRIEF: Modulog selects HMH

PORTLAND, OR: Modulog, which manufactures log siding that makes framed houses look like custom log homes, has selected HMH to help the company publicize its ...

NEWS IN BRIEF: Rubenstein adds to roster

NEW YORK: Rubenstein Public Relations has added two new clients to its roster. HealthExpo is a channel that puts marketers in touch with consumers at ...

NEWS IN BRIEF: Trylon named AOR

NEW YORK: Trylon Communications has been named AOR by Corbis, a Seattle-based company that licenses images for use by ad agencies, filmmakers, and magazines. The ...

NEWS IN BRIEF: Levy opens own agency

LOS ANGELES: Amy Levy, former director of marketing and media relations for the Anti-Defamation League in its Pacific Southwest region, has opened her own agency. ...

NEWS IN BRIEF: Datatel hires Raleigh

WASHINGTON, DC: Datatel has hired Raleigh, NC-based French/West/Vaughan for public affairs and PR work. The information technology company serves institutions of higher education across the ...

Miramax charges Pflug, Hiltzik with corporate PR task

LOS ANGELES: Miramax Films has hired Paul Pflug, Artisan Entertainment's former head of PR, as EVP of media relations and corporate communications.

Siebel hires Tenderich away from Applied

SAN MATEO, CA: Burghardt Tenderich has left Applied Communications to take the new role of VP of public relations at Siebel Systems.

Al-Sahaf charade prompts ethical questions for press

NEW YORK: As the voice of Iraqi officialdom and the link between the Hussein regime and the outside world, Mohammed Saeed al-Sahaf has been the ...

Burson teams with Jasculca to pick up PA jobs in Midwest

CHICAGO: Burson-Marsteller has formed a strategic alliance with public affairs shop Jasculca/Terman & Associates, designed to expand Burson's public affairs capabilities in the Midwest.

Foreign companies look to build boycott strategy

WASHINGTON: A group representing foreign companies operating in the US hopes to work with the US Chamber of Commerce and other business associations to formulate ...

Library issues RFP with major events starting next year

WASHINGTON: The Library of Congress, one of the world's largest reading institutions, has issued an RFP for public relations and event support.

Contestants were lining up around block

At the start of the reality TV craze, contestants were lining up around the block for a chance at money and infamy alike. With dozens ...

Fleishman to boost visibility of Re Max

GREENWOOD VILLAGE, CO: Fleishman-Hillard has been hired by Re/Max International, a major franchisor of real-estate offices in 43 countries, to heighten the brand's visibility among ...

Horn Group builds onto book PR unit with FTPH signing

NEW YORK: The Horn Group is building its burgeoning book PR practice by adding Financial Times Prentice Hall (FTPH) to its roster.

Staff shuffle sees Seliger take on GM job for Fleishman

NEW YORK: As a result of a senior staff shuffle, Nancy Seliger has assumed the role of general manager of Fleishman-Hillard's New York office.

Ad Council launches anti-abuse effort

NEW YORK: The Ad Council, in partnership with Childhelp USA, has launched a national campaign to encourage adults to intervene in suspected cases of child ...

Applegate brings in Maloney & Fox for launch of organic Lunchbox

BRANCHBURG, NJ: Natural and organic deli meat company Applegate Farms has picked Maloney & Fox to handle PR for a new product planned to launch ...

ASHA places focus on media in latest public ed initiative

ROCKVILLE, MD: The American Speech-Language-Hearing Association (ASHA) has launched the third installment in its series of public service campaigns.

Ogilvy team pulls in $50m Chemistry Council account

WASHINGTON: The American Chemistry Council (ACC) awarded its $50 million image-enhancement campaign last week to the WPP team of Ogilvy PR Worldwide and advertising firm ...

Haygarth hired to design global PR tool kit for Chivas

PAISLEY, SCOTLAND: Chivas Brothers, the Scotch whisky business owned by beverage group Pernod Ricard, has hired London firm Haygarth PR to develop an international PR ...

Lutchansky hired by Global Fluency for vacant MD slot

PALO ALTO, CA: Robin Lutchansky has joined Global Fluency as its new MD, replacing Charlie Caudill, who left last month to start his own firm.

US Air credits PR for rise from Chapter 11

ARLINGTON, VA: US Airways president and CEO David Siegel paid tribute to the power of PR as a key factor in the airline's March 31 ...

PRWeek's sister title holds first awards show in Berlin

BERLIN: Last week saw the first awards ceremony for PRWeek's German sister title PR Report. Winners were announced at a gala dinner in Berlin attended ...

One Warm Coat to expand its efforts beyond Bay Area

SAN FRANCISCO: One Warm Coat will soon bring its philanthropic vision to the rest of the nation.

9/11 PR veterans open crisis consultancy

NEW YORK and SAN FRANCISCO: Based on lessons they learned through their involvement in the September 11 response, two crisis experts have launched Turning Point ...

Toyota reshuffles PR group to better support new Scion

TORRANCE, CA: Toyota Motor Sales USA has reorganized its PR operations to better integrate its PR and marketing efforts, and also to provide more PR ...

NY's Tech Valley kicks off local pride push

ALBANY, NY: The Tech Valley Chamber Coalition and the Center for Economic Growth have launched a pride campaign to position Tech Valley - a 17-county ...

EDITORIAL: PR can help any company respond to a crisis, but its job isn't to make the problem go away

Perhaps it is a contrarian view, but I think there is a risk that some executives will believe too much in the power of PR. ...

OP-ED: 'Outside' help gives firms an inside track to the media

It sounds like heresy: A public relations agency recommending a reputation-management program that doesn't rely on media relations.

ANALYSIS: New strategies needed for French and German goods

Just as US companies are touting their local contributions in other countries, French and German companies must do the same here to avoid boycotts.

PAUL HOLMES: Ongoing corporate shenanigans stay under the radar as media remains focused on war

The fact that there is a war going on means scant attention is being paid to corporate news, which is bad if you have a ...

CORPORATE CASE STUDY: IFC advances indie films through various channels

A ramped-up PR effort is helping the Independent Film Channel spotlight the fact that it doesn't just show indie movies, but it produces, distributes, promotes, ...

MEDIA WATCH: Media voices near-unanimous agreement with Arnett firing

Correspondent Peter Arnett may be most famous for his reporting during the first Gulf War, but in returning to Baghdad he may have met his ...

MEDIA ROUNDUP: Local flavor of lifestyle outlets draws loyal audience

Even with the ad market slumping, local outlets that focus on lifestyle coverage are thriving, drawing upscale readers. David Ward finds that reaching those audiences ...

MEDIA PROFILE: VLife brings more variety to the lives of entertainment execs

While its big brother Variety offers news on Hollywood's ins and outs, VLife gives entertainment execs a look at how their peers live, zooming in ...

PROFILE: Theroux builds an island firm with a stream of clients

Sheila Donnelly Theroux's propensity for developing close bonds with every client helps explains why an increasing number of companies the world over seek out her ...

Will the trust return?

Scandals continue to rock the image of corporate America.

MARKET FOCUS : Sitting on prophets

Coke has started a trend on Wall Street by no longer forecasting its earnings.

PR TECHNIQUE: Earnings releases and the right balance

While new regulations and market forces are causing companies to rethink how they write earnings releases, many of the old rules still apply.

CAMPAIGNS: Citizens facilitate a real change for Detroit homeless

PR Team: Nedd Worldwide Public Relations (Detroit) Campaign: Loose Change for Real Change Time Frame: November 2002 - January 2003 Budget: $20,000

CAMPAIGNS: Zino Platinum's PR effort strikes gold with cigar experts

PR Team: Davidoff (Geneva, Switzerland), and PASS Ventures (New York) Campaign: Zino Platinum Crown Series launch Time Frame: November 2002 - ongoing Budget: Over $150,000

CAMPAIGNS: Union Pacific puts focus on brand to get back on track

PR Team: CoreBrand (Stamford, CT) and Union Pacific (Omaha, NE) Campaign: Building the ROI case for a brand campaign Time Frame: March 2002 - ongoing Budget: $200,000 per ...

THE PUBLICIST: Dixie Chicks and Pearl Jam call for radically different PR tunes

The flap over the Dixie Chicks' anti-Bush statements and Pearl Jam's controversial on-stage roughhousing of Dubya's make-believe head have respective publicists scrambling to spin the ...

PR PLAY OF THE WEEK: Saddam statue's fall signals Iraqis' rise

WASHINGTON: For 24 years, Saddam Hussein's Baath Party assured the world that the people of Iraq loved their president. Last week, the citizens of Baghdad ...

TOY BOX: Razor scooter still has long way to go

Just when you thought those little scooters couldn't get more annoying, I give you the Razor XLR8R. Now, not only do you have to worry ...

BOOK REVIEW: The Influentials carries real PR impact

Many PR pros spend their time trying to find a core group of consumers who create trends, drive public opinion, influence a political discourse, or ...