April 13, 2009 12 15 Issue of PRWeek

Launch Pad

Center for Screen Time touts a week of 'unplugged' to families

Turnoff Week kicks off April 20, encouraging consumers, particularly children and families, to turn off screen-related activities, including the TV, computer, and video games.

Media

'USA Today' helps Costa Maya rebuild

Who is your client? What are its media goals?

Editorial

Recession is a prime time to emphasize green's real value

While the basic environmentally friendly "save the planet" themes have lost some of their luster with consumers - and the media - as Earth Day ...

PRWeek Column

Marketing focused on premium products provides the best value

Tucked inside what seemed to be the tenth recent article about people making iPhone (and iPod touch) apps was a gem.

The ease of Twitter mustn't diminish blogs' importance

Before I wrote a regular column, I thought it was bizarre that editors found it difficult to think of things to write about in their ...

Guest Column

Positive reinforcement is a lasting gift for givers and receivers alike

No matter what career stage we are in, we all benefit from a little encouragement. I was reminded of this in a powerful way by ...

Op-Ed

CSR graduates to 'must-have' status

"Despite centuries-long practices of despoliation and pollution, almost every responsible corporation in the world is moving away from destructive practices and trying to institute more ...

Is your CEO ready for the hot seat?

Take large bonuses, corporate jets, and other cushy perks, combine them with perilous economic times, and you have the perfect recipe for business critics to ...

Feature

Graduate PR programs adjust to industry changes

From the economy to globalization to the importance of social media, there are many factors affecting graduate PR programs across the country.

Newsmaker

Cervone answers the call of opportunity at UAL

After 24 years in the auto industry and oversight of a $150 million-plus budget at GM, Tony Cervone decided he needed a change.

Campaign

Shire educates adults on ADHD

Shire asked Porter Novelli, AOR for its ADHD business, to create an unbranded PSA effort to educate consumers about adult ADHD.

IRA gives Chicago a taste of inaugural food, wine festival

The Illinois Restaurant Association (IRA) launched Chicago's inaugural gourmet food and wine festival, Chicago Gourmet, in September.

Olympics tie-in builds brand awareness for iDashboards

IDashboards, the provider of business intelligence dashboards, scorecards, and business alerts, sought to bring its brand into greater prominence with consumers and media by creating ...

Media Analysis

Outlets view e-readers as growth avenue

Media companies are betting that electronic reading devices can be a widespread and profitable channel for content delivery.

News Analysis

FDA's lack of digital rules creates confusion

Recent warnings against online pharma ads have reignited the debate about FDA regulations

Corporate Profile

WWE grapples to broaden its reputation

The company is using many avenues to show that it offers much more than in-ring theatrics

Agency Business

Healthcare practices adjust to tightening budgets

Though healthcare is faring better than other industries at the moment, the sector and its PR practices are not immune to economic strains.

Media Roundup

Biofuels see a broad crossover of coverage

Although energy is taking a backseat to the economy as a political topic and the recent plunge in gas prices has reduced the public's attention ...

Focus

Peppercom gets into the licensing game

Peppercom has expanded its offerings to include a licensing division that helps to grow the agency's business and attract new clients.

Technique

Timing is everything for technology media

Despite some opposition, there are still ways for embargoes to work in this sector.

Toolbox

Interviews via Twitter, basics of media relations, and more

Social media has made communicating easier, but it has also made celebrity-brand partnerships tougher to execute. What are some things to keep in mind?

Expert Advice

When going from the agency to client side, what are the keys to preparing for an interview?

Although corporate hiring managers may look for candidates with client-side experience, an agency executive has certain advantages that can help in making the transition.

Inside Information

Mobile apps provide a key way to reach niche audiences

A commercial for Apple's iPhone boasts, "There's an app for just about anything." While that might be hyperbole, organizations of all sorts are seeing the ...