April 10, 2006 Issue of PRWeek

Agency

Virtual firms lack office space, not experience

It may be a truism that a company's image, reputation, and self-esteem depend almost as much on having a centralized, formal location as on the ...

Launch Pad

Heineken's latest beer arrival has a distinct Hispanic flavor

In preparing to launch its Premium Light offering, Heineken wanted to generate buzz about the product within both the general and Hispanic markets.

Media

'Diva' author dominates O'Reilly

Placement: Segment on The O'Reilly Factor (Fox News Channel), January 24, 2006

Journalist Q&A

Interview: Choire Sicha

Choire Sicha rose to prominence as editor of Gawker.com, but he has always loved newspapers. Now, as senior editor at the New York Observer, he's ...

Fact File

French labor protests show strength of unions in disputes

A law was put on record April 2 in France to curb youth unemployment through added job flexibility. The law, which has brought public discord ...

Editorial

Lack of buzz around trial good news for Fleishman

The Los Angeles criminal trial of former Fleishman-Hillard employees Doug Dowie and John Stodder is less a media circus than a "media neighborhood church revival ...

PRWeek Column

New York show is last stop for automakers' PR efforts

When the New York International Auto Show rolls into town this week, it will attempt to graft, if only for a moment, its Motown/LA car ...

Guest Column

Sears' Lampert shows value of annual report as comms tool

This is the time of year when mailboxes get stuffed with company annual reports.

Op-Ed

Government giving PR bad name

It's now official. Communications by ruse, artifice, and false-face has been not only acknowledged and condoned, but fully legitimized and defended. And by none other ...

Feature

Skilled at networking

For agencies, an independent network can provide ballast. For clients, it can open up doors all over the world.

Newsmaker

LA Zoo's star is rising under Jacobs' direction

Jason Jacobs' love affair with zoos began when he was just a kid, and his parents would drop him off to spend the day immersed ...

Campaign

Subimo solidifies its standing

With health insurance premiums up 285% in the past five years, HMOs and employers are under pressure to provide new tools and information to millions ...

Media effort helps position Freebirds for expansion

In early 2005, Freebirds operated nine locations in Texas and wants to open 14 more by the end of 2006. It wanted to expand within ...

Cottonelle contest reaches families using puppy appeal

In the crowded bathroom tissue market, the growth that Kimberly-Clark's Cottonelle brand had achieved in recent years was the kind of momentum the company wanted ...

Media Analysis

Global warming enters mainstream

As awareness of climate change grows, the issue is evolving from a divisive one to a concern for all

Corporate Profile

Thought leadership shapes PWC core

PricewaterhouseCoopers uses steadfast theme as a platform to stand out in competitive environment

Media Roundup

Elder-care issues are a timeless topic

With people now living much longer, elder care is an issue growing in national importance with each passing year. And surprisingly, it’s also a trend ...

Technique

The 24-hour new-business tool

An agency Web site isn't merely a brochure; it can benefit current and prospective clients.

Toolbox

Pitching Spanish-language radio, PSA 'dos,' and more

It seems like more and more radio stations are converting to Spanish-language formats. Do Spanish-language radio stations accept pitches in English?