April 09, 2007 10 14 Issue of PRWeek

Launch Pad

New DiGiorno pizza launch is an ultimate success for Kraft

When Kraft came up with the idea for DiGiorno Ultimate Pizza, it wanted to get the product in freezer cases as soon as possible.

PR Play

Knut bears fruit for the Berlin Zoo

Are you addicted to Knut?

Media

Little Giraffe hits it big on iVillage

iVillage, January 24

Journalist Q&A

Interview: Todd Raphael

As editor-in-chief for ERE Media, Todd Raphael directs ERE's print and online publications, which cover recruiting and human resources.

Fact File

Sustainability theme touted to diverse NY Auto Show audience

The New York International Automobile Show, considered one of the pre-eminent events in the automotive world, opened April 6 at the Jacob Javits Convention Center ...

Editorial

Pet food industry added to confusion over recall

It's been almost four weeks since Menu Foods' dog- and cat-food recall led to confusion and fear among retailers and consumers, prompting many questions and ...

PRWeek Column

Marketers' goal should be the kind of action 'Idol' motivates

I have never seen Sanjaya, but I know who he is.

Guest Column

Intelligent use of time is of the essence for all communicators

Deciding how to maximize time is one of the more challenging questions that PR people face.

Op-Ed

Ethics conversation cannot wait

You've all seen the media campaigns that encourages parents to talk to their kids about drugs.

APR designation merits recognition

When you seek quality health care, do you look for an accredited hospital that meets national quality standards?

Feature

World-class communications

Avnet's worldwide expansion has led to the evolution of a many-tentacled global PR function.

Newsmaker

Shepardson provides NGOs a passionate partner

SS&K may be characterized as a PR firm, but that designation is not apparent when reviewing the work it does.

Campaign

HVB tour is global experience

In Rosenheim, Germany, this past fall, passersby to the local McDonald's would have seen 120 millionaires flipping their own hamburgers. That is, if the event ...

BTP builds awareness of data centers' importance

Businesses have concerns and responsibilities that make data storage and management crucial.

SNA voting contest touts nutritional lunch options

Taking a cue from the American Idol craze, the School Nutrition Association (SNA), a nonprofit membership association composed of school food-service directors and employees, was ...

Media Analysis

Joke is on the press at annual DC dinners

Every year, at the invitation of the Gridiron Club, or the Radio and Television Correspondents Association (RTCA), or the White House Correspondents Association, the most ...