April 06, 2009 12 14 Issue of PRWeek

Launch Pad

May Institute shows the faces of autism to boost awareness

The May Institute, which provides services for autistic children and adults, plans to raise awareness about autism in the general public with its "What Does ...

Media

Chicago lawyer makes strong case

Who is your client? What are its media goals?

Journalist Q&A

Interview: Nikki Finke

Nikki Finke, veteran entertainment journalist, has written for LA Weekly since 2002. She also writes a daily version of her Deadline Hollywood column on the ...

Editorial

White House sends a clear message by firing Wagoner

Last Sunday, the Obama administration ousted Richard Wagoner from his CEO and chairman post at beleaguered US automaker General Motors.

PRWeek Column

Growth and revenue might be competing factors for Facebook

Engage in conversation long enough with someone in the communications industry, and talk will inevitably turn to Facebook's redesign.

Content becoming crucial in customer engagement

A recent DM News interview with Seth Solomons, global CMO at Digitas, got me thinking about what is demanded of today's consumers.

Guest Column

Agency consolidation growing, but do it for the proper reasons

Any CCO whose company retains multiple PR firms and is not considering some form of roster consolidation is outside the norm right now.

Op-Ed

PR should relish opportunity to lead

Many believe that Thomas Paine penned his observation "These are times that try men's souls" in his pamphlet Common Sense.

Become a valuable, relevant resource

"The times they are a-changin'." Intended to describe the massive cultural upheaval of the '60s, the lyric has found a new home with today's media ...

Special Reports

Media Survey 2009: Plan for survival

With layoffs and outlet closures now commonplace, the fate of many journalists is unclear. Those determined to stay in the profession are working more than ...

Newsmaker

Freeman charts a new course for travel industry

Geoff Freeman is used to working under fire. Before joining the US Travel Association (then called the Travel Industry Association [TIA]) in 2006, he worked ...

Campaign

Soldiers get some holiday cheer

While anyone can send mail directly to a specific member in the US military, cards addressed to "any soldier" cannot be delivered for security issues.

Zales taps into consumers' emotions to promote brand

Zales sponsored a giant heart installation in Times Square to engage consumers and media on the most important jewelry purchasing day of the year, Valentine's ...

Asla shows landscaping, its report are 'Sustainable'

The American Society of Landscape Architects (ASLA) partnered with the Lady Bird Johnson Wildflower Center and US Botanic Garden to create the US' first national ...

Media Analysis

Obama snub highlights shift to niche focus

If there was any doubt that print-based media outlets had surrendered a portion of their national news agenda, it dissipated on March 24, during the ...

News Analysis

Palm's Pre faces challenges to stand out in market

Telling tales of small companies taking on market leaders or two heavyweights battling for dominance have long been a staple of business journalism.

Media Roundup

Candy's sweet spot goes beyond food beat

In recent weeks, there's been a flurry of coverage on how candy sales are surging despite the economic downturn.

Focus

Law firms use PR to court attention

Law firms are increasingly using PR to help build reputation, enhance thought leadership, and attract prospects for new business.

Toolbox

Importance of SEO, utilizing social media research, more

Why is search engine optimization important?

Inside Information

ANRs retain their effectiveness in reaching consumers

Although there are a number of ways to disseminate information in the digital space, audio news releases (ANRs) remain an effective way to reach consumers, ...