April 03, 2006 Issue of PRWeek

Agency

Financial PR prospers from rich talent pool

As the economy goes, so goes the fate of financial communications practices. And lately, the economy is doing well, at least from Wall Street's perspective. ...
 

Launch Pad

Diamond group shines light on confusing industry jargon

The diamond market has a confusing array of titles and acronyms, leaving consumers with a daunting list of grading reports and certifications with stone-quality grades ...
 

PR Play

Eisner's edge apparently is camera-shy

"Quality family programming" are only three of the words that come to mind when you hear the phrase Conversations with Michael Eisner.
 

Media

Lego builds business through 'Wired'

Placement: Cover story in February 2006 edition of Wired magazine
 

Journalist Q&A

Interview: David Corn

David Corn is a "Watergate baby" who thanks Bob Woodward for getting him interested in journalism.
 

Fact File

National symposium places space on a much wider radar

The 22nd National Space Symposium begins today at The Broadmoor Hotel in Colorado Springs, CO. This annual space industry conference is attended by more than ...
 

Editorial

Impact of anonymous blogs cannot be hidden

Try as we might, we have been unable to avoid last week's topic du jour: a supposed PR-oriented, anonymous blog, Strumpette.com, that appeared out of ...
 

PRWeek Column

You can't prevent poaching, so focus instead on retaining staff

A reader, who requested confidentiality, but did reveal her name and company to me, recently told me about a recruiting tactic that had infiltrated her ...
 

Guest Column

'Earned' media prompts other labels for bending perceptions

In the annals of agenda setting, one of the most notable feats has to be the so-called "death tax."
 

Feature

Paths toward global growth

With the increasing demand for global service, agencies are discovering which roads to international growth suit them best.
 

Roundtables

Regional Roundtable: Los Angeles

In the fourth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new ...
 

Newsmaker

It's all about the team for Giants' Slaughter

While players use spring training to get ready for the everyday challenges of a 162-game Major League Baseball season, most PR people working for the ...
 

Campaign

Police group gains voice in effort

Established in 1984 by an act of Congress, the National Law Enforcement Officers Memorial Fund (NLEOMF) works to recognize those officers who have been killed ...
 

Putting twist on trend gives NH summer rentals a boost

Preferred Vacation Rentals had more inventory than it wanted last spring.
 

Consumer alerts help raise profile of hand therapists

MWW Group has worked with the American Society of Hand Therapists (ASHT) for several years to raise awareness about hand therapists, physical and occupational therapists ...
 

Letters to the Editor

Hit it big with small firms

Your excellent article on agency branches ("New offices can be gateway to new markets," February 27) noted quite properly that the expanding firm "must have ...
 

News Analysis

Selig feels the heat in MLB steroid saga

Baseball's image at stake as commissioner mulls response to most recent steroid abuse allegations
 

Corporate Profile

GM blog keeps everyone up to speed

The FastLane blog is an example of how General Motors has embraced new comms platforms
 

Media Roundup

Sports apparel getting everyday play

The media have been doing an admirable job of boosting the number of stories about the importance of regular exercise to overall health and wellness.
 

Technique

In media fights, pick your battles

Sometimes, journalistic bias isn't as clear-cut as it seems. David Ward discovers how to handle the matter
 

Toolbox

Consumer media's relevance, bolstering a VNR, and more

What is consumer-generated media and should I be tracking it as part of my monitoring strategy?
 

Expert Advice

What should you do if you get nervous during interviews?

The first and probably most critical step you can take to calm your nerves happens before the interview.
 

Inside Information

Satellite radio serves as national link to niche audiences

Though its audience still trails terrestrial radio, satellite radio has become an important part of many PR campaigns.
 

Media Ups and Downs

Domemech, Mobilcast, and 'Cargo'

The New York Times passes on an in-formal briefing by the White House on the grounds that public officials best inform their readers by staying ...