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Issue Archive
> April 03, 2006 Issue of PRWeek
April 03, 2006 Issue of PRWeek
Agency
Financial PR prospers from rich talent pool
As the economy goes, so goes the fate of financial communications practices. And lately, the economy is doing well, at least from Wall Street's perspective. ...
Launch Pad
Diamond group shines light on confusing industry jargon
The diamond market has a confusing array of titles and acronyms, leaving consumers with a daunting list of grading reports and certifications with stone-quality grades ...
PR Play
Eisner's edge apparently is camera-shy
"Quality family programming" are only three of the words that come to mind when you hear the phrase Conversations with Michael Eisner.
Media
Lego builds business through 'Wired'
Placement: Cover story in February 2006 edition of
Wired
magazine
Journalist Q&A
Interview: David Corn
David Corn is a "Watergate baby" who thanks Bob Woodward for getting him interested in journalism.
Fact File
National symposium places space on a much wider radar
The 22nd National Space Symposium begins today at The Broadmoor Hotel in Colorado Springs, CO. This annual space industry conference is attended by more than ...
Editorial
Impact of anonymous blogs cannot be hidden
Try as we might, we have been unable to avoid last week's topic du jour: a supposed PR-oriented, anonymous blog, Strumpette.com, that appeared out of ...
PRWeek Column
You can't prevent poaching, so focus instead on retaining staff
A reader, who requested confidentiality, but did reveal her name and company to me, recently told me about a recruiting tactic that had infiltrated her ...
Guest Column
'Earned' media prompts other labels for bending perceptions
In the annals of agenda setting, one of the most notable feats has to be the so-called "death tax."
Feature
Paths toward global growth
With the increasing demand for global service, agencies are discovering which roads to international growth suit them best.
Roundtables
Regional Roundtable: Los Angeles
In the fourth year of its Regional Forums,
PRWeek
is returning to cities it has previously visited, as well as adding a handful of new ...
Newsmaker
It's all about the team for Giants' Slaughter
While players use spring training to get ready for the everyday challenges of a 162-game Major League Baseball season, most PR people working for the ...
Campaign
Police group gains voice in effort
Established in 1984 by an act of Congress, the National Law Enforcement Officers Memorial Fund (NLEOMF) works to recognize those officers who have been killed ...
Putting twist on trend gives NH summer rentals a boost
Preferred Vacation Rentals had more inventory than it wanted last spring.
Consumer alerts help raise profile of hand therapists
MWW Group has worked with the American Society of Hand Therapists (ASHT) for several years to raise awareness about hand therapists, physical and occupational therapists ...
Letters to the Editor
Hit it big with small firms
Your excellent article on agency branches ("New offices can be gateway to new markets," February 27) noted quite properly that the expanding firm "must have ...
News Analysis
Selig feels the heat in MLB steroid saga
Baseball's image at stake as commissioner mulls response to most recent steroid abuse allegations
Corporate Profile
GM blog keeps everyone up to speed
The FastLane blog is an example of how General Motors has embraced new comms platforms
Media Roundup
Sports apparel getting everyday play
The media have been doing an admirable job of boosting the number of stories about the importance of regular exercise to overall health and wellness.
Technique
In media fights, pick your battles
Sometimes, journalistic bias isn't as clear-cut as it seems. David Ward discovers how to handle the matter
Toolbox
Consumer media's relevance, bolstering a VNR, and more
What is consumer-generated media and should I be tracking it as part of my monitoring strategy?
Expert Advice
What should you do if you get nervous during interviews?
The first and probably most critical step you can take to calm your nerves happens before the interview.
Inside Information
Satellite radio serves as national link to niche audiences
Though its audience still trails terrestrial radio, satellite radio has become an important part of many PR campaigns.
Media Ups and Downs
Domemech, Mobilcast, and 'Cargo'
The New York Times
passes on an in-formal briefing by the White House on the grounds that public officials best inform their readers by staying ...
Most Popular
Most Emailed
Most Recent
P&G's Hassall to retire; CPG giant to restructure comms
Porter picked by HHS to conduct $20m campaign
Critical Mention offers self-service solution to broadcast monitoring
Zuckerberg stays true to his brand, despite complaints
JPMorgan puts execs front and center as it deals with crisis
Porter's Oliver joins Powell Tate as public affairs SVP
Ann Taylor parent hires MSL New York as AOR
Struggling Best Buy names Furman its comms chief
GM shifts to content creation strategy on Facebook
LexisNexis picks C&W for risk unit awareness
P&G's Hassall to retire; CPG giant to restructure comms
Porter picked by HHS to conduct $20m campaign
Federal volunteerism agency hires GMMB for recruitment work
Fleishman names Tennyson corporate, PA leader
Struggling Best Buy names Furman its comms chief
Sleeping giant Japan is about to wake up
GM shifts to content creation strategy on Facebook
A campaign worthy of a Dundie award
Ten tips every PR pro must master when emailing clients
HHS-Porter campaign draws the right's ire
National Pork Board hires Ketchum after review
Fleishman names Tennyson corporate, PA leader
CDC looks for support for healthy dating, cancer efforts
NationalField taps Kwittken as US AOR
Struggling Best Buy names Furman its comms chief
AppSense selects Horn for US comms account
Hassall shaped P&G's future comms in three-year tenure
Sleeping giant Japan is about to wake up
GM shifts to content creation strategy on Facebook
IPO glitches to challenge NASDAQ's status
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