April 02, 2007 10 13 Issue of PRWeek

Launch Pad

Stoli's new line of vodka soars into the high-end marketplace

Stoli sought to develop a campaign for its new Elit vodka that tied in with its desired high-style image.

PR Play

'Model' shoot a true crime, say feminists

It's very shortsighted to take the position that the concept of murdering models appeals to only a small demographic.

Media

Vontu wins new audience via ABC

KGO ABC-7 TV, February 6

Journalist Q&A

Interview: Deborah Snoonian

Deborah Snoonian parlayed an engineering degree and consultant position into a column, and later a staff position, at Architectural Record. In 2006, she joined Plenty ...

Editorial

Radical transparency idea doesn't apply to everyone

Clear room in your head for the next buzzword: radical transparency.

PRWeek Column

As consumers' effect on supply chain grows, so must PR's role

This week's feature on consumer companies -in particular, food and beverage producers - embracing corporate social responsibility practices is a timely one.

Guest Column

Next bubble burst to show we didn't learn our lesson last time

It's looking more and more likely that we've been in a real-estate bubble - and that things are going to get mighty ugly as it ...

Op-Ed

Marketers aren't immigration police

Two recent actions by a small Texas pizza chain and the country's largest retail bank have sparked a storm of controversy that has focused attention ...

It's time to get social-media savvy

Media giant Gannett, which owns America's largest newspaper chain and 23 major-market TV stations, has made a radical change in how it gathers news - ...

Feature

A growing responsibility

CSR is nothing new, but some companies are taking their initiatives further to forge a deeper connection with consumers.

Newsmaker

Ex-journalist Saylor tackles crisis from all angles

Mark Saylor is a certified chess master.

Campaign

Eco-condos bring life to Atlanta

The developers of eon at Lindbergh, an eco-friendly living community in Atlanta, created the condo complex to cater to the sector of the population concerned ...

Cymer connects with the community via recycling

Cymer, a supplier of excimer laser light sources used in semiconductor manufacturing, was looking for a way to raise its profile in the local community, ...

Ford elevates Edge launch with local New Year's tie-in

As the Ford Dealers of Western New York geared up to launch the new 2007 Ford Edge, it wanted a bold introduction that would convey ...

Media Analysis

Times' internal issues distract from mission

The Los Angeles Times has certainly seen its share of drama over the past year and, as such, has become a frequent subject on media ...

News Analysis

Health groups update awareness efforts

Prompted by fad diets and adjusted dietary guidelines, organizations revamp their healthy eating outreach

Corporate Profile

Hoover Institution advances idea exchange

Think tank is instrumental in cross-pollination of ideas of those who shape public policy landscape

Agency Business

Titles provide a good read on a firm's capabilities

Job titles are something of a divisive issue in the PR industry. While most firms rely on various titles to note experience level and stature, ...

Media Roundup

CSR coverage requires business connection

Those who need proof that corporate social responsibility is impacting business and business coverage needn't look further than Fortune's recent list of America's most admired ...