September 26, 2005 Issue of PRWeek

PRWeek Column

Broadening media landscape offers PR pros a chance - and challenge - to produce news

Nytimes.com wants your content. That was one message from the podium of the Impact '05 conference that was held earlier this month, hosted by Plesser ...

Guest Column

The USTA's PR team is opening a lot of eyes to tennis' appeal

Publicity, anyone? Thanks to one of the best PR operations in sports, the 2005 US Open tennis tournament enjoyed stellar ratings and increased attendance.

Paul Holmes

Saying it's 'for their own good' is a pathetic rationalization to justify lying to the public

Inside the Mix

Foothold in lucrative market awaits Forth & Towne if it can lure older women back to mall

Op-Ed

Katrina efforts provide chance to repair racial divides

Despite the frequent presidential site visits, high-profile photo ops, and resultant far-reaching proclamations, Hurricane Katrina has painfully shown the government, corporations, and the world that ...

News Analysis

Wine marketers adapt to a more hip, youthful spirit

Pretense and mystery are giving way to cool and inclusive as wine marketers look to woo the young adults who are now major players in ...

Letters to the Editor

Don't dismiss Hughes' new ideas

Corporate Profile

Timely press relations lifts Scripps Health's image

Nonprofit hospital network Scripps Health enjoys a stellar reputation in California communities, but its focus on around-the-clock media relations makes it a go-to source for ...

Agency Business

Making sure agencies are prepared to weather emergencies

From terror attacks to natural disasters, firms face various crises that could knock them out of commission. But planning can keep recovery efforts from becoming ...

Journalist Q&A

Interview: A.J. Daulerio

Gawker Media is a juggernaut of the blog world, running sites like Gawker, Defamer, and Wonkette that draw thousands of obsessed fans who seek daily, ...

Media Watch

Jury remains out on Martha's return to TV

Finally free of home confinement and unattractive ankle adornment, Martha Stewart launched her new daytime "lifestyle" show on September 12.

Media Roundup

Crises spotlight insurance issues

Most people don't think about their insurance until matters become pressing, keeping media attention low. But there are ways to score non-crisis coverage.

Feature

In good company

A diverse work force can have far-reaching benefits for a company's reputation.

Focus

Help wanted

Recruiting the right people in a seller's market requires a sophisticated approach.

Technique

Ending the year with a big bang

Making it on to an end-of-year roundup takes a lot of planning, but the payoff is a chance to showcase your product and predict trends ...

Campaign

The Azores Islands forge a connection with audience in US

The Azores Islands are an autonomous region of Portugal, located 1,000 miles off its coast in the middle of the Atlantic Ocean, making them the ...

Kent builds variety of relationships to drive Cadillac bike

Kent Bicycles, which sells bikes primarily through mass-market outlets like Wal-Mart, was excited at the possibility of creating a new line bearing the Cadillac brand ...

Newsmaker

Bernardo plays key role in helping Hispanic PR grow

PR has always excited Sandra Bernardo. As head of the Hispanic Public Relations Association, she is using that enthusiasm to broaden that sector and mentor ...