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September 19, 2005 Issue of PRWeek

PRWeek Column

As Red Cross faces post-Katrina challenges, its honesty encourages realistic expectations

No organization is more intrinsically linked to the image of disaster relief than the Red Cross.

Guest Column

The US Open's PR team serves as a great example for others

Opportunity doesn't always knock. Sometimes it just leaves a flier at the door.

Inside the Mix

UK direct marketing boutique has to alter its pitch in order to launch in scale-focused US

Paul Holmes

The White House will find little refuge from the errors it's made in response to Katrina

Op-Ed

European CSR approach a good model for US firms

Although it's a global trend fast catching on in the US and Asia, it is generally accepted that corporate social responsibility is most advanced in ...

News Analysis

White House pays the price for delays in accountability

The White House's slow response to Katrina angered the public, but may be forgivable. Its obstinance, however, is a much tougher stigma to overcome.

Letters to the Editor

Consumer tactics revive nonprofits

Thank you to Mark Hand for his August 22 article "Branding Charity," regarding the rise in nonprofits that are leveraging consumer marketing techniques to differentiate ...

Corporate Profile

NRA courts controversy in push to amplify message

Many groups avoid confrontation, but the National Rifle Association welcomes it.

Agency Business

How to cope when staffers trade PR duties for military duty

When PR pros report for tours of military deployment, it can take a toll on a firm. But, as Hamilton Nolan finds, there are resources ...

Journalist Q&A

Interview: Carol Evans

With two kids of her own, Carol Evans knows what it means to be a working mom, and how the challenges have changed since her ...

Media Watch

The iPhone receives lukewarm reception

On September 7, Motorola announced the new ROKR phone that will carry Apple's popular iTunes music software.

Media Roundup

Property laws maintain coverage

Though the laws surrounding land use are often complex, all types of reporters have been following how such issues affect towns, residents, and readers.

Feature

The Beltway's power alliances

Public affairs agencies are joining forces with lobbying firms, with potent results.

Focus

Changing pitch

Agencies are discovering innovative ways to acquire new clients

Technique

Making the most of the inside scoop

Employee publications are good tools not just for disseminating information, but also for talking to staffers in a way that makes them feel appreciated.

Campaign

Bridge developers remain consistent with traffic reports

If the developers of the new $2.43 billion Woodrow Wilson Bridge across the Potomac River had done nothing to divert traffic during two phases of ...

Couch celebration refreshes public's interest in Febreze

At the beginning of the year, Procter & Gamble launched a restage of Febreze Fabric Refresher that included new packaging, an upgraded patented odor-elimination formula, ...

Tillman Foundation reinforces positive message in salute

When Pat Tillman turned down a three-year, $3.6 million contract with the NFL's Arizona Cardinals to enlist as an Army Ranger following 9/11, he inspired ...

Newsmaker

Intuit's Pforzheimer finds unforeseen rewards in PR

Harry Pforzheimer always dreamed of the power a PR career would give him. During his work, most recently as comms VP at Intuit, he learned ...

PR Play of the Week

Bush puts his finger on the right words

Anyone watching the hurricane coverage these past few weeks knows by now what the White House has to say: "Now is not the time for ...

Toolbox

SMTs and interaction with journalists

Producing SMTs efficiently, satisfying editors and clients with feature releases, and more

Book Review

'Mother Leads Best' still needs proof

This book will interest moms or potential moms who are serious about their careers. The author, a C-level executive and mother, interviews 50 high-powered corporate ...