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September 18, 2006 Issue of PRWeek

PRWeek Column

Internal comms can greatly impact external perceptions

Internal communications remains one of the most difficult areas of PR to cover for the business press, in spite of its critical importance to companies.

Guest Column

BP's taking responsibility, then showing action crucial in crisis

Four-year-olds and many companies have one thing in common: They often struggle to admit wrongdoing.

Op-Ed

At 50, IPR still advancing industry

Fiftieth birthdays should provide a time for reflection and recreation. So it is with the Institute for Public Relations (IPR), which celebrates its 50th in ...

News Analysis

ABC takes questionable path with '9/11'

Last-ditch attempt to counter miniseries' critics was not enough to avoid alienating audiences

China's press policy stays in headlines

China's restrictions on foreign media are nothing new. Ever since the country became a new frontier for Western capitalism, the communist nation has been trying ...

Letters to the Editor

Clearing up the picture

I was disappointed to see PRWeek perpetuate the myth that the flag raising on Iwo Jima was staged (PRWeek, August 28).

Agency Business

To retain long-term clients, avoid complacency

PR pros who have managed to maintain long-lasting relationships with clients look at those relationships as accomplishments and great sources of pride. But each of ...

Journalist Q&A

Interview: Michael Medved

Michael Medved is a nationally syndicated radio talk-show host who has made the transformation from a young liberal to a prominent conservative.

Media Roundup

Supplements lay claim to nutritional role

One of the more common excuses for athletes caught in a doping or steroid scandal is to claim that something illegal somehow got slipped into ...

Feature

Midterm messages

DC communicators from a wide variety of organizations are placing their bets as election season rolls around.

Focus

All eyes on the East

Marketers, corporations, and PR firms see opportunities like never before in Mother Russia.

Technique

The untapped world of custom publishing

Custom publications may revolve around a brand, but there's still room for others.

Campaign

Rebranding registers 'big' impact

After buying Casual Male Retail Group's (CMRG) assets out of bankruptcy in 2002, David Levin (above), who became CEO, devised a three-year turnaround plan to ...

Jumpstart sets new record in effort to promote literacy

Founded in 1993 to encourage college students to tutor preschoolers in literacy, language, and social skills, Jumpstart today operates on more than 60 campuses nationwide ...

CJP builds unified message about Israel's actions in war

When the war between Israel and Lebanon broke out this summer, Jewish community leaders in Boston knew they needed to get out the message about ...

Newsmaker

Lerer's Thrillist provides welcome news for men

Ben Lerer is living the dream of many post-college men, assuming it involves beer and ad sales pitches in equal proportions.

Hospital keeps mine crisis under control

Recognizing it faced more than a disaster, the internal PR team adjusted its tactics for the lone survivor

PR Play of the Week

Lonelygirl's appeal isn't fake at all

This Internet video stuff is really getting out of control. It was one thing when YouTube was just a stupid site for people to make ...

Toolbox

Avoiding jargon in releases, Web video tips, and more

How do I avoid using buzzwords or jargon in press releases?

Expert Advice

What key aspects should I consider when pondering a shift to a flexible work environment at my firm?

Director of finance and admin., Strategic Communications Group

Inside Information

Vertical search engines offer targeted SEO opportunity

Search engine optimization (SEO) is already something all PR pros need to consider bringing to the table on a more regular basis because of its ...

Critical Hit

Right Direction gets Hearty review

Placement: A Hearty Life blog, June 26

Editorial

HP slipup proves PR pros belong in the boardroom

If any top-level communicator needed slam-dunk, real-world proof that he or she deserves a seat at the executive table, that person has it- in spades ...

Fact File

Harvard ends early acceptance, eyes more diverse student body

Harvard University announced last Tuesday that it will be doing away with its early acceptance program for the 2007 admissions process.

Media Ups and Downs

9/11, design bloggers, and litigation

Nielsen Media Research announces it is in talks with Clear Channel's electronics ratings committee to enter the radio measurement game as a potential alternative to ...