September 12, 2005 Issue of PRWeek

PRWeek Column

Comms failures preceding Katrina played key role in exacerbating the damage it unleashed

If every crisis was preceded by days of warning and satellite imagery of the oncoming threat, PR pros would probably not have enough to do.
 

Guest Column

The Publicist

Firms sometimes find that it's best to drop stars on the rise
 

Inside the Mix

To be effective, marketing programs must grow brand knowledge, not just awareness
 

Op-Ed

Helping Katrina victims today, planning for the future

As one friend of mine has commented when speaking about efforts to provide relief for victims of Hurricane Katrina, "it's a marathon, not a sprint." ...
 

Letters to the Editor

Nonprofits needn't be caught up in hooks

In your August 22 issue, Mark Hand touches on some key considerations for nonprofits that seek greater market awareness in his "Branding Charity" article.
 

Corporate Profile

Court TV grabs viewers by showcasing dual offerings

To change the public's perception of it as just a network offering gavel-to-gavel coverage, Court TV embarked upon an effort to show that its programming ...
 

Agency Business

Rewarding a firm's service with more than a pat on the back

Companies that herald the good work of their agencies do more that just boost PR pros' egos. Such recognition also can serve as motivation to ...
 

Rewarding a firm's service with more than a pat on the back

Companies that herald the good work of their agencies do more that just boost PR pros' egos. Such recognition also can serve as motivation to ...
 

Media Roundup

Study finds health benefits of coffee

The American Chemical Society's recent national meeting yielded a study that found Americans get most of their antioxidants from coffee.
 

Feature

Picking our battles

PR has never had a stellar reputation - but does it matter?
 

Focus

The news business

Newswires have evolved from conduits to partners.
 

Technique

When stars align, interesting things occur

Celebrity clients can bring cachet - and headaches - to a PR firm. Anita Chabria looks at ways of creating synergies between the stars and ...
 

Campaign

Wireless summit continues rise for Good Technology

Good Technology has built a reputation as David to Research in Motion's Goliath in the wireless e-mail market.
 

'Huff' starts early with push to buoy Emmy prospects

Showtime is the underdog of pay-cable networks, constantly competing against HBO, its much larger and well-funded rival.
 

Competitors unite to convey organic foods' advantage

The organic food industry does not get the same attention as the world's major food brands. In fact, it's often considered a niche market by ...
 

Newsmaker

Salkin leads 49ers comeback with passion and a plan

Aaron Salkin loves football. He's built many loyal relationships. Both qualities will come into play as he takes the PR reigns with the 49ers, a ...
 

PR Play of the Week

Wal-Mart's relief efforts prove priceless

There may be no greater challenge to a bloated national bureaucracy than staging nimble reactions to sudden disasters.
 

Toolbox

Media training and international press

Maximizing media training's value, ways to ensure more international press, and more
 

Book Review

It would be wrong not to read 'Mistake'

As an entrepreneur and PR business owner, this book really hit home.
 

Toy Box

Edit.com isn't correct for all websites

Last week, we looked at a hand-held gaming unit - a final tribute to the fun days of summer.
 
 
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