September 11, 2006 Issue of PRWeek

PRWeek Column

Outside look shows PR's role in marketing gaining respect

The confluence of two facts - that the PR industry, as a whole, cares very much about its reputation and that PR is increasingly required ...
 

Guest Column

Skepticism is defining factor in modern era of media literacy

My friend David Weinberger, an author and deep thinker, once updated the famous Andy Warhol line for the era of the blog. Weinberger said, "In ...
 

Op-Ed

Simple guides can help build respect

To those discouraged by the (apparent) lack of respect for PR, over a 30-year career I've adopted a few simple guides to help maintain a ...
 

News Analysis

There's more behind Web 2.0 than hype

PR pros are counteracting overuse of "Web 2.0" by adapting outreach to its core element: bloggers
 

Corporate Profile

NJ Nets transform team by courting fans

Effort to make the Nets the most accessible team in sports scores coverage beyond the sports pages
 

Agency Business

Reviews should be ongoing, two-way process

The words "performance review" are two of the most dreaded among agency managers and staffers alike, alluding to what often is considered little more than ...
 

Journalist Q&A

Interview: Hugh Hewitt

Author, columnist, law professor, blogger, and syndicated radio-show host Hugh Hewitt is a busy man.
 

Media Roundup

New Orleans outlets regain momentum

There's nothing like a big story to energize journalists, and there was no bigger story last year than Hurricane Katrina and its effect on New ...
 

Feature

The PR industry from the outside

PR pros rightfully tout the discipline's role in the marketing mix. But what do leading execs from advertising, media, and interactive marketing make of it? ...
 

Focus

Newswires 2.0

The newswire companies have put their R&D machines into high gear in their ongoing quest to keep their users ahead of the latest media trends.
 

Technique

Lending star power to your brand

Stars, like it or not, are everywhere, and the right one can be an excellent brand-booster.
 

Campaign

Memorial builds positive image

The media have dutifully kept reporting on 9/11 since 2001, including how the families of those killed that day are coping. But some of the ...
 

Day of Dance boosts health awareness among women

The Spirit of Women Day of Dance brings dance troupes to malls and hospitals across America to promote heart-health awareness. Begun in 2005, the annual ...
 

Contest keeps Ball Park top of mind during BBQ season

In April, the Ball Park brand decided it needed a game plan that would put it front and center during the summer.
 

Newsmaker

Day builds media momentum for Mercedes-Benz

"There are just a few guys - Luca Del Monte, who used to be at Ferrari, Bill Baker, who used to be at Land Rover ...
 

Mozilla's Kim helps push Firefox to the next level

When Mozilla launches its newest version of the Firefox Web browser 2.0 this fall, it will be led by Paul Kim, who is more than ...
 

PR Play of the Week

VMA snub enables Mos Def to shine

For most of the 135 million Americans who describe themselves as musicians, a year without an invitation to the MTV Video Music Awards is another ...
 

Toolbox

Ensuring a successful SMT, keys to research, and more

We have our vendor picked and an on-site location ready. What else do we need to make our SMT successful?
 

Expert Advice

 

Media Analysis

Jury out as MySpace mulls print title

Few can dispute that MySpace.com has become a cultural phenomenon. In just a few short years, the social network has become a networking place for ...
 

Inside Information

Second Life's virtual influence can spread offline

The PR industry over the past few years has been faced with a host of new opportunities for reaching consumers. Add to that growing list ...
 

Critical Hit

'Vanity Fair' gives GE green light

Placement: Vanity Fair, August
 

Editorial

Election messages need substance, not sermons

As any effective communicator will attest, singular messaging is the easiest way to explicate an entity's brand positioning in a way the public can easily ...
 

Media Ups and Downs

GM, the kids ignoring MTV, and Couric's debut

Zhao Yan, a New York Times researcher in China, opts to appeal a fraud conviction he says is politically motivated and fabricated
 

Launch Pad

Whirlpool and PerfectMatch put new spin on speed dating

Audrey Reed-Granger, Whirlpool director of consumer insights, said the company wanted to set its new line of washer/dryers apart from other brands.
 
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