September 05, 2005 Issue of PRWeek

PRWeek Column

Wal-Mart's hip marketing may be in vogue, but its image makeover will be a tough sell

Wakeupwalmart.com has an eye-catching feature, a running counter of the alleged cost of Wal-Mart's policies to federal taxpayers.
 

Guest Column

Paul Holmes

Controversy is an acceptable by-product for a company that stays true to its core values
 

Inside the Mix

Age-appropriate marketing toward teenage girls another positive step for 'real women'
 

Op-Ed

Expertise in vertical industries necessary for tech pros

"Tech Co.'s dismal results point to slowing corporate buying," read a recent Wall Street Journal headline - just the latest of several articles that describe ...
 

News Analysis

Cities tell better stories to keep military bases open

When the government announces plans to close a military base, local politicians rush out in opposition. And each time, their comms grow more intricate. ...
 

Letters to the Editor

US diplomacy needs PR strategies

I admire Ted Pincus' toughness and creativity, but I disagree with his ideas for correcting this country's global unpopularity ("Fixing US' image requires human touch," ...
 

Corporate Profile

FMCS boosts its reputation through success stories

The Federal Mediation and Conciliation Service has helped resolve some major labor disputes, but you probably haven't heard of it. With aggressive PR, the group ...
 

Agency Business

Warming new clients to the idea of touting your relationship

Receiving permission from new clients to announce account wins to the media can be tricky for agencies. But by being straightforward, firms can convince clients ...
 

Media Watch

Christians balk at Robertson's views

The US media urged the White House to issue a stronger condemnation of the Rev. Pat Robertson's remarks on August 23's The 700 Club, calling ...
 

Feature

Safeguarding reputation

A recent spate of customer-data leaks is creating a new kind of crisis communication.
 

Campaign

Fortex wins press' ear for Musiwave's unveiling in the US

In a time when technology seems to make anything possible, a small French company called Musiwave had a brilliant idea.
 

Newsmaker

Jordan keeps his team on the pulse of J&J's comms

As head of communications at Johnson & Johnson, Raymond Jordan has a hand in many parts of the business and makes sure he and his ...
 

Book Review

PR pros will 'Get It' by reading this book

I hate being asked if I "get it."
 
 
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