October 31, 2005 Issue of PRWeek

Guest Column

Inside the Mix

Brand Atlanta energizes residents, firms by giving them stake in the city's repositioning

Paul Holmes

Roche makes right decision on bird flu drug, but delay could hurt fragile pharma industry

Op-Ed

Achieving brand relevance in a crowded marketplace

In this day and age of communicating to consumers in real time with real messages aimed at driving real action, it becomes increasingly important to ...

News Analysis

Debate on buzz marketing is about more than words

Without clear industry guidelines against deceptive efforts, how can up-front word-of-mouth marketers differentiate themselves from the shills?

Letters to the Editor

'Packing' is a poor term to describe parting of US Airways' comms team

Your October 10 article, "America West merge sends US Air comms staff packing," was quite misleading. As any good PR person knows, headlines are not ...

Corporate Profile

Fox News leads with PR to achieve ratings success

To some, it's the hub of fair and balanced reporting; others view it as a conservative mouthpiece. For sure, the network's PR department has played ...

Agency Business

Keeping competitive with a more inclusive benefits program

Seeing the value of a diverse workforce, many firms are opening up their benefits packages to same-sex domestic partners in an effort to improve employee ...

Journalist Q&A

Interview: Garrett Graff

Garrett Graff made a splash earlier this year when, as editor of FishbowlDC.com, he became the first blogger admitted to cover a White House press ...

Media Watch

New bankruptcy law will cost consumers

Bankruptcy petitions surged recently as Americans sought to beat the deadline before a more restrictive law took effect on October 17.

Feature

Tech's road map to China

The tech industry is a good prism through which to look at Chinese-US comms.

Focus

The job circuit

Tech PR pros transition between the agency and corporate worlds quite often. David Ward finds out what drives such moves

Technique

Working with the top echelon of bloggers

The simple fact that so many popular blogs exist creates both challenges and opportunities for the PR pros who hope to work with them.

Campaign

Maryland coalition encourages teens to explore careers

Surveys showed that half of all Maryland employers believed a lack of qualified workers was harming their ability to do business in the state. Two-thirds ...