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October 29, 2007 Issue of PRWeek

The Tear Sheet

MySpace to tackle gaming next

MySpace announces that it will create a gaming destination, through a pact with Oberon Media, which the Wall Street Journal calls "a closely held company ...

Tribune sells Connecticut papers to Hearst

Tribune sells its lowest performing Connecticut papers, the Advocate and the Greenwich Times, to Hearst Corp for a whopping $62.4 million, reports the Wall Street ...

Guest Column

Blackwater's PR blitz doesn't change underlying problems

So Blackwater USA, creator of the most notorious mercenary army in decades, is trying to clean up its image.

Op-Ed

Lessons still resonate 25 years later

Today's youngest PR pros hadn't even been born in 1982 when seven Americans were killed by cyanide-laced Tylenol capsules.

News Analysis

Health kick doesn't scare candy makers

As parents eye healthier Halloween treats, candy makers focus on quality in controlled portions

Corporate Profile

NetApp finds strength in collaboration

The company's rare PR-HR union has bolstered employee morale and its external branding efforts

Agency Business

Solid staffing goes hand-in-hand with growth

Confronting the challenges of agency growth - especially when it's rapid - can be a welcome test for small and mid-sized firms. But it requires ...

Journalist Q&A

Interview: Ed Silverman

Ed Silverman has been covering the pharma industry for The Star-Ledger of New Jersey for more than a decade.

Media Roundup

DC proximity lends clout to Baltimore

Despite being less than 40 miles away from Washington, DC, Baltimore continues to be a surprisingly strong media market in its own right, with plenty ...

Feature

A good use of energy

Chevron has taken an integrated, unique approach to changing the public conversation about the industry.

Focus

Variety fuels local comms

In the fifth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new ...

Technique

A response that rises above the pack

From displaying creativity to simply abiding by the set rules, David Ward uncovers many keys to a winning RFP

Campaign

Coleman push goes to extremes

The Coleman Co. will go to the ends of the earth, literally, to generate publicity. Since 1900, Coleman has provided outdoor products, such as lanterns, ...

NuStep success story helps build business leads at expo

Since its founding in 1987, NuStep has positioned itself as a leader in the physical fitness- and rehabilitation-equipment category, manufacturing and marketing high-end wellness products ...

Team Vinay's donor drives boost South Asian registry

When Indian-American medical student Vinay Chakravarthy, 28, (pictured) was diagnosed with leukemia, his loved ones rallied around him.

Newsmaker

Jennings brings Beltway lessons to agency life

Much like his ex-boss, Karl Rove, J. Scott Jennings recently left his White House post with a mixed legacy of achievement and controversy.

Toolbox

Tips for online placement, b-to-b marketing aid, more

How can PR maximize online placements?

Expert Advice

I am about to conduct annual staff reviews for the first time. What is generally discussed?

VP, Makovsky & Co.

Media Analysis

Nonprofit reshapes investigative model

In recent years, investigative journalism has found itself on the front lines of the newspaper industry's identity crisis.

Inside Information

Targeted online communities reach multicultural groups

With more launches on the Web vying for the public's attention, online communities targeted at specific ethnic or cultural groups are particularly attractive options for ...

Critical Hit

Orkin ballpark pitch hits home for AP

Who is your client, and what are its media goals?

Editorial

PRSA is well poised to help industry evolution

Some attendees at PRSA's international conference deemed it the best one in years. Indeed, there was a palpable sense of enthusiasm that pervaded.

Fact File

Celebrity sites offer outlet for brands with irreverent appeal

As mainstream celebrity blogs - like the notorious PerezHilton.com - gain competition from newly launched sites, these underdogs are being snapped up by big networks ...

Launch Pad

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