October 24, 2005 Issue of PRWeek

Guest Column

Paul Holmes

Chamber of Commerce deals another blow to public perception of the political process

ESPN's PR crew understands how to get fans into the Zone

For sports fanatics, it's heaven. Or just what they hope heaven will be like (except beer will be free).

Inside the Mix

British Airways' agency switch leaves legacy of great ads, and greater opportunity for BBH

Op-Ed

Making retainer relationships pay off for firms, clients

Billing via retainers, rather than billing actual time worked, is preferred by many clients and can provide your agency with some convenience related to cash ...

News Analysis

Next FDA head faces tough road as criticism increases

No matter who becomes the next FDA commissioner, that person is in for a difficult battle to raise its credibility in the wake of recent ...

Corporate Profile

United for Peace & Justice mounts organized protest

War can be a divisive issue, even for those on the same side. So United for Peace & Justice seeks to mobilize its members behind ...

Agency Business

Changing an agency's name in order to move past limitations

Sometimes firms outgrow their names, whether eponymous or creative, due to expansion of services or a need for more market clarity. Beth Herskovits discovers best ...

Media Watch

Yahoo adds muscle to podcasting arena

Yahoo recently announced a new podcast search service to allow surfers to find RSS content in audio, from sports to religion. Though

Media Roundup

New outlets aim to follow the money

A variety of new publications target wealthy Americans, giving PR pros a direct line to them. But pitches still must be customized to hit close ...

Campaign

Avnet engages its staff with focus on corporate legacy

Newsmaker

An affinity for change fuels HBO's Procter-Rogers

With a bevy of accomplishments under her belt, Cheryl Procter-Rogers, corporate affairs director for HBO, plans to continue to achieve all she sets her mind ...

Interview: Ron Littlepage

Ron Littlepage is probably the most prominent political columnist in Northeast Florida, which is made more notable by the fact that his generally liberal perspective ...

PR Play of the Week

Grandma can still teach you a few things

The nice thing about anti-war demonstrations is that they almost always get some press.

Toolbox

SMTs, satellite radio, and more

Adjusting to station attitudes toward SMTs, picking the right product photo, and more

Book Review

'Consuming Kids' has much to absorb

While adults can more easily maneuver through the marketplace, kids are made to feel that toys or foods will make their lives better. But Linn ...

Roundtables

Regional roundtable: Washington DC

In this third year of its Regional Forums, PRWeek will focus on seven top markets: Los Angeles, New York, Chicago, the Bay Area, Washington, DC, ...

Special Reports

Cause survey finds strong corporate focus on giving

LOS ANGELES: Corporate America is taking its commitment to nonprofit partnerships beyond the usual cash commitments, prompting charitable groups to increase efforts to attract the ...

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