October 22, 2007 Issue of PRWeek

October 22, 2007 Issue of PRWeek

PRWeek Column

Effective cause-related efforts engage consumers and staff

In 1983, American Express launched a national campaign to fund restoration work on the Statue of Liberty in preparation for its 1986 centennial celebration: Every ...
 

Guest Column

Key to career development is taking personal responsibility

It is a common question at those Friday night after-work gatherings of young PR professionals.
 

Op-Ed

Put public's interest first in a crisis

A quarter-century has passed since the "Tylenol scare", an incident that saw seven people from the Chicago area die after ingesting Tylenol capsules that had ...
 

Too much talk complicates comms

I met with a senior agency executive the other day for about an hour - of which I think I spoke for seven minutes. The ...
 

News Analysis

Prize stresses climate change's urgency

Nobel Peace Prize offers evidence that climate change is no longer just an environmental issue
 

Corporate Profile

NGTV has fun with marketing strategy

It may enjoy being silly, but the network's appeal nets serious respect from its promotional partners
 

Agency Business

Trendspotting keeps firms ahead of the pack

Staying on top of the latest trends is a fundamental part of every consumer PR pros' job. But because those trends can change in an ...
 

Journalist Q&A

Interview: Paul Pendergrass

Paul Pendergrass, a self-described "lifetime flack," had a career working for Coca-Cola in almost all facets of communications in the US, Europe, and South Africa ...
 

Media Roundup

Coverage of mental health gets personal

The U.S. has come a long way in its understanding and acceptance of mental-health issues. But when it comes to media coverage, it often still ...
 

Focus

Quality control

McDonald's is going to great lengths to emphasize a new message surrounding its menu offerings.
 

Technique

Giving Web sites a much-needed boost

A good strategy is crucial to help increase visibility of a site.
 

Campaign

BarelyPolitical touts viral video

In launching BarelyPolitical.com, founder Ben Relles wanted to establish the site as a place for cutting-edge political humor.
 

Clarke touts YAH expertise with boomer celebration

As the baby boomer generation ages, companies are increasingly interested in new ways to tap into the demographic.
 

Right Media builds identity with simplified messaging

Right Media went from a relatively unknown online advertising startup to being acquired by Yahoo for $680 million in one year.
 

Newsmaker

Yellow Pages' Hobbs scores for the little guy

When search engines first became a massive landscape for businesses to spread their brand, they worked on a national and global level.
 

PR Play of the Week

This attack on the right was wrong

Liberals have a lot of problems with what they hear on right-wing talk radio. They find it ignorant, loudmouthed, demagogic, and prone to wild plunges ...
 

Toolbox

Optimizing SMTs, selecting a Mat release service, more

How can I optimize my satellite media tour?
 

Roundtables

Positive thinking

For its first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its ...
 

Special Reports

The spirit of generosity

This year's PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back.
 

Expert Advice

 

Media Analysis

Focus on press in 'Watergate II' search

Somewhere in the US government, many non-Washingtonians seem to suspect, lurks another conspiracy of Watergate proportions, if only the media were able to ferret it ...
 

Inside Information

Boutiques find surveys helpful in building agency brand

Surveys have long been a way to garner press coverage for clients when they didn't have much else going on.
 

Critical Hit

Foundation appeals to 'News Hour'

The News Hour with Jim Lehrer (PBS), September 11
 

Editorial

Best PR setup is agency, in-house combination

There have been several instances recently of large companies and organizations restructuring their PR capabilities and, in the process, scrapping their in-house teams in favor ...
 

Fact File

Writers Guild holds advantage, as strike would strand viewers

As Writers Guild of America (WGA) members near a possible November 1 strike, Hollywood's network and studio execs are bracing for interruptions to their programming ...
 

Media Ups and Downs

Paul Steiger announces nonprofit news project

Paul Steiger, Current TV, AOL
 

Launch Pad

Beef producers serve up new source of public information

Recognizing consumers' rising curiosity about where their food comes from, The National Cattlemen's Beef Association (NCBA) wanted to be more vocal about telling consumers the ...
 
 
Popular Tags
Account Change Advertising Agency Arts and Entertainment Automotive Blogs Branding Consumer Corporate Corporate Communications Crisis Communications Event Financial Services Food and Beverage Healthcare HR & Management Media Media Relations Nonprofit Products and Tools Public Affairs Retail Social media Technology Tourism
Home | News | Newsletters | Blogs | Directory | PR Jobs | Events | Subscribe | Issue Archive | Contact Us | About Us | Editorial Calendar | Reprints | Advertising | Subscribe to our RSS feeds RSS

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions