October 17, 2005 Issue of PRWeek

PRWeek Column

Burson's search for new CEO leaves industry to mull what constitutes true PR leadership

On October 25, 2004, we reported that Chris Komisarjevsky was leaving Burson-Marsteller, and that the top job would be taken by an industry unknown, Tom ...
 

Guest Column

Paul Holmes

While politicians sit idly by, companies are stepping up over environmental regulations
 

Inside the Mix

The 30-second ad spot is not what it used to be, but it still has a vital role to play in the mix
 

Op-Ed

To repair PR's reputation, pros must root out corruption

Your mind can see it already: senior consultants from major PR agencies and corporate communications executives within major corporations doing the perp walk with their ...
 

News Analysis

Industry reforms in wake of DoE scandal inconclusive

The impact of recent scandals over government PR contracts will likely be felt for a long time. So why has the PR industry's reaction been ...
 

Corporate Profile

CMAB uses artisan members to get national acclaim

When thinking of fine cheeses, California might not be the first place that springs to mind. But the California Milk Advisory Board has launched a ...
 

Agency Business

Handling challenges, responsibilities when entering CEO post

The first few months of work for a new CEO can be like being trapped in a pressure cooker. But by staying humble and asking ...
 

Journalist Q&A

Interview: Jai Singh

Jai Singh has had one of the best seats from which to watch the theater that is Silicon Valley. He founded CNET News.com in 1996, ...
 

Media Watch

Both sides wary of Miers' nomination

For the next Supreme Court justice, President Bush announced Harriet Miers, who has worked very closely with him over the past 20 years as his ...
 

Media Roundup

Press stay attuned as MP3s evolve

The iPod put MP3s on the map, but many more products exist beyond Apple's offering - and the press is dedicating more resources than ever ...
 

Feature

Promoting science

PR has an important role to play at every stage of the clinical trial process.
 

Focus

Crescent City crisis

Any tourism account has the potential to turn into an exercise in crisis comms.
 

Technique

'Narrowcasting' reaps rewards for VNRs

VNRs need not solely look to major markets. Local and cable stations, as well as websites, are prime pitch targets to reach groups attuned to ...
 

Campaign

MAG engineers a successful debut for its Kleer Drain

MAG Engineering is a privately held research, design, and manufacturing firm that produces security and safety products.
 

McDonald's takes new step in effort to get kids active

One of McDonald's' major corporate focuses is on health and wellness.
 

Newsmaker

Respect drives Wolfcale to uphold Dow Jones' brand

It has been a busy year for Amy Wolfcale, corporate comms VP at Dow Jones, but she relishes both the challenges and opportunities that come ...
 

Toolbox

Online pressrooms and spokespeople

Online pressroom necessities, identifying overlooked promotion avenues, and more
 
 
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