October 15, 2007 Issue of PRWeek

October 15, 2007 Issue of PRWeek

PRWeek Column

Power List sets benchmark for an evolving PR industry

Seminar, formerly known as PR Seminar, is an annual gathering of communications leaders who come together to listen to speeches delivered by corporate CEOs and ...
 

Guest Column

Apple's control issues come at the expense of its customers

Here's a brilliant PR move: Wreck the product your customers have bought, at great expense, and then improved.
 

Op-Ed

Spokespeople key to Olympic plan

Mary Lou Retton. Carl Lewis. Mia Hamm. Michael Phelps.
 

News Analysis

Blackwater incident sheds light on crises

Contractor's situation showcases that PR is no magic cure to difficulties of repairing reputation
 

Corporate Profile

NRF sees reward of ongoing dialogue

Widespread outreach has helped the National Retail Federation earn year-round press interest
 

Agency Business

Constant motivation spurs staff productivity

Renewing staff motivation is a dilemma every PR executive faces at least once during his or her tenure. There are times when even an agency's ...
 

Journalist Q&A

Interview: Clare McHugh

Clare McHugh was named Editor of All You in mid-April 2007. Previously, she held editor positions at In Style, New Woman, and Marie Claire, and ...
 

Media Roundup

Outlets up focus on gay, lesbian travelers

Over the past decade, gays and lesbians have emerged as one of the most sought-after consumer demographics. Nowhere is this more apparent than in the ...
 

Feature

Steady comms guides merger

Flexibility and persistence in communications was vital in the recent merger between the Chicago Mercantile Exchange and Chicago Board of Trade.
 

Focus

A new game for ESPN

The cable sports network has had to adapt its offering and communications strategy to reach an even wider audience.
 

Technique

Sifting through the information overload

Monitoring companies are expanding their offerings to give deeper analysis of media coverage.
 

Campaign

Retirees influence shareholders

The Association of BellTel Retirees, which represents more than 100,000 members, wanted to get Verizon's board of directors to include a "Say on Pay" proposal ...
 

Tellabs' hometown effort builds buzz at NXTComm

Journalists and analysts attending NXTComm, the biggest telecommunications-related trade show of the year, are barraged with press releases, product announcements, and events to attend, so ...
 

CaliforniaSpeaks program unites citizens, lawmakers

AmericaSpeaks is a non-partisan group that works to give Americans a voice in the policymaking process by using hi-tech town-meeting-style forums to connect citizens with ...
 

Newsmaker

Cornerstone's James helps clients think young

It is well established that large parts of the music industry, the magazine industry, and any other industry targeting young, urban influencers are quaking in ...
 

PR Play of the Week

Mitt catches criticism for forced reply

In a crushing blow to his manufacturers, it appears that a flaw has been discovered in the interpersonal relations algorithm of Mitt RomneyBot V2008.
 

Toolbox

Lower-cost PSA options, media training tips, more

I have an important public awareness message, but not a lot of money to get it out. What are some low-cost PSA options?
 

Special Reports

Portraits of Power

Today's PR business is being driven by a number of individuals at agencies and corporations who are powerful for very different reasons. For the first ...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Expert Advice

 

Inside Information

Opinion-focused sites offer relevant marketing insight

There are blogs that have evolved into sophisticated media outlets that many companies pay attention to. But user-generated opinion content, once fragmented and hard to ...
 

Editorial

Time to rethink outdated technique of embargoing

An embargo on a news story was once a useful tool. But it is a product of a bygone era.
 

Fact File

Magazine-driven gatherings make fitness a day in the park

Health and fitness magazines are ramping up their sponsor-based events, which are rising steadily nowadays as more health and wellness titles develop.
 

Launch Pad

'Seventeen' engages readers in Web-based intern contest

Fickle teens have long turned to Seventeen for the latest information on fashion trends and more.
 
 
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