October 08, 2007 Issue of PRWeek

October 08, 2007 Issue of PRWeek

PRWeek Column

Communicating inclusiveness adds internal, external value

It would be hard to find a company that doesn't appreciate the importance of a solid employee communications strategy in theory.
 

Guest Column

When it comes to persuasion, leaders should follow Moses

While it takes many qualities to make a great leader, the ability to persuade has to be near the top of the list. In politics, ...
 

Op-Ed

Copyright compliance is easy choice

In August, Knowledge Networks, a research company in California, agreed to settle a $300,000 lawsuit for something that may sound familiar - copying press clips ...
 

New media requires new approach

On the Internet, everyone can hear you scream. Everyone has a voice - at least in theory - and more and more of us are ...
 

News Analysis

Nonprofits turning to new-media model

Rise of social media has opened opportunities to boost fundraising and reach a younger audience
 

Corporate Profile

WomenHeart breathes life into comms

From corporate alliances to its new Web site, the nonprofit is counting on PR to boost membership
 

Agency Business

Following regulations vital to financial work

The high-profile raft of corporate scandals over the past few years has not only turned up the heat on companies to be transparent about their ...
 

Journalist Q&A

Interview: Kenneth Weiss

Kenneth Weiss, a Los Angeles Times staff member since 1990, has covered the California coast and the oceans for six years.
 

Media Roundup

Theater coverage broadens off the beat

Contrary to predictions that theater is dead, Broadway may be healthier than it's been in decades. The media that traditionally specializes in the Great White ...
 

Feature

The rainbow connection

Ernst & Young has dedicated significant resources to spread a message of inclusiveness to its LGBT employees and the business community at large.
 

Focus

Atlanta: The star of the Southeast

Atlanta's booming downtown, well-rounded media scene, and shifting demographics make it an interesting PR market.
 

Technique

Bringing a broadcast's message home

Giving SMTs a local hook is key in today's challenging media world.
 

Campaign

Webcast brings chocolate-tasting event to reporters

The Chocolate Manufacturers Association (CMA) holds an annual one-day "Chocolate Symposium" to bring the media and other stakeholders together to learn the finer points of ...
 

Yoh reaches expert status with media-focused effort

Do you know Yoh? Chances are, unless you 're an IT manager, engineer, or healthcare professional seeking a job, you probably don't - though it ...
 

IHG engages its club members

Communication with travel rewards club customers has historically been a pretty dull, static affair.
 

Newsmaker

Begin adds student perspective to Babson PR

This fall, on a leafy college campus in Wellesley, MA, students will be walking to class wearing T-shirts emblazoned with the words "This is why ...
 

PR Play of the Week

Radiohead pleases fans at any cost

The music business is a tough one these days.
 

Toolbox

Improving ROI of your SMT, radio's PR viability, more

How can I get additional ROI on my SMT?
 

Web Exclusive

More from GM's Tony Cervone on the strike

Due to the limited space we had for the GM story last week there was a lot from my conversation with Tony Cervone, VP communications ...
 

Expert Advice

 

Media Analysis

Off-the-record tactic taints transparency

The times are a-changing in journalism. But how much?
 

Inside Information

Fan communities provide loyal audience of advocates

From CBS' peanut-posting Jericho watchers to Cadbury's Wispa-holics united, it's become practically impossible for brands to ignore the power of fan communities.
 

Critical Hit

Magnatag draws 'Journal' profile

The Wall Street Journal, June 26
 

Editorial

External image repair needs to start in-house

In this, the year of the crisis communications efforts, what's generated the most interest and coverage has been the consumer and media outreach efforts by ...
 

Fact File

Pink can put positive spin on companies' cause marketing

October is traditionally known for leaves turning red and orange, while products on store shelves turn pink. As breast cancer awareness grows, so does the ...
 

Media Ups and Downs

'Talkers' publisher predicts future death of radio

Talkers Magazine, Nickelodeon, PBS
 

Launch Pad

Beliefnet.com brings religion into the race for the White House

Beliefnet.com was launched in 2000 and now boasts 3.2 million monthly visitors.
 
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