October 03, 2005 Issue of PRWeek

PRWeek Column

Corporations don't do themselves - or PR - any favors by staying mum about their CSR efforts

"Global business is the most powerful force for progress in the world that humanity has seen," Simon Walker, director of corporate communications at Reuters, said ...

Guest Column

The Publicist

In victory or defeat, the Jets PR team always acts like a winner

In this age of interactive media, conversing - not controlling - is the key to effective comms

When I was a columnist for the San Jose Mercury News, I had a "Dear PR People" web page.

Op-Ed

Katrina volunteer work shows true value of PR pro's job

On September 11, my colleague Arwen Rahn and I stepped out of our cab into the sweltering Texas heat not knowing what to expect as ...

News Analysis

ESPN gains momentum by turning skeptics into fans

When ESPN launched in 1979, many thought an all-sports network would fail. But by being its own biggest cheerleader - touting its innovations- the network ...

Successful subcontracting deals require trust on all sides

Subcontracting offers benefits for firms, clients, and vendors, but such deals can often be hard to arrange. Anita Chabria discovers tips and tactics that can ...

Cases before the Supreme Court demand supreme PR

In many cases, a Supreme Court ruling is not the end of the road, but the start for both sides' outreach, giving them a chance ...

Letters to the Editor

Innovative newswires are best choice

In your September 12 article, "The news business," Erica Iacono expertly profiled the evolution of newswires. The piece, however, may have misinformed readers regarding a ...

Journalist Q&A

Interview: John Soat

After 20 years of covering the latest technology developments for IT pros, InformationWeek veteran John Soat is using web-based video to change the way news ...

Media Watch

Economic woes spur hike in interest rates

The US economy has taken some severe blows over the past several months, as federal deficits have grown, the cost of the Iraq war has ...

Media Roundup

Web-based firms move past hype

Web-based businesses are nothing new, so reporters covering them aren't buying into the theatrics used during the early days, resulting in balanced coverage.

Feature

Capital communicators

Leading public affairs for a federal agency is like no other position in PR. Mark Hand profiles five government comms heads

Focus

A fresh look

Food makers and marketers develop a healthy outlook.

Technique

Gaining exposure with proper disclosure

An SMT can be a powerful PR tool, but a strict code of conduct must be adhered to - especially when using a paid spokesperson.

Campaign

Staples sees the dividend from tie-in with tax season

Every year around April 15, US citizens are visited by that long-forgotten feeling of dread that comes when there's homework to be done - tax ...

Sunkist feeds into kids' desire to aid the less fortunate

Setting up a lemonade stand has long been a rite of passage - and summer - for children in the US.

Newsmaker

Croft's contribution to PR is everybody's business

Al Croft has seen PR change on so many fronts. Now, after running his own Sedona, AZ, consultancy for nearly two decades, he's still using ...

PR Play of the Week

Controversy spurs Rimmel to gather Moss

We were naturally shocked last month to learn that all 40 pounds of Kate Moss uses cocaine. Or at least we pretended to be for ...

Toolbox

Media placement and ANRs

Increasing the impact of a media placement, creating a desirable event gift bag, and more

Book Review

'Handbook' doesn't hold much value

There are more than 1.2 million nonprofits in the US and, Art Feinglass notes, "all need good PR."

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