November 26, 2007 Issue of PRWeek

November 26, 2007 Issue of PRWeek

PRWeek Column

Radiohead is on to something by asking its fans for nothing

When British band Radiohead announced that it would make the digital version of its album available - before the physical version was released, and in ...
 

Guest Column

Now's the time for the press to admit its housing blind eye

The chief executive of one of America's biggest home builders claims to have fingered one of the responsible parties for the terrible times in the ...
 

Op-Ed

Web 3.0 puts content back in play

There was a period during the 1990s when popular pundits declared that content was king. Then we had the dot-com crash, and content was blamed ...
 

Enduring PR benefits beyond ROI

The return on investment of PR has been proven. But rather than showing subjective value using media value or impressions, a small group of leading ...
 

News Analysis

Designers fashion plans for exposure

PR savvy is becoming just as important as art and marketing acumen for fashion designers
 

Corporate Profile

CDW credits comms on smooth merger

Tech retailer coordinates M&A announcements to staff and vendors to allay fears and questions
 

Agency Business

Facebook helps firms strengthen staff bonds

As Facebook membership explodes within the non-student and business communities, PR firms large and small are beginning to make use of the social network's group ...
 

Journalist Q&A

Interview: Jason Tanz

Jason Tanz came to New York after college, working for a trade magazine before moving on to Smart Money magazine, Fortune and Fortune Small Business, ...
 

Media Roundup

New lifestyle pitch helping spirits rise

The reemergence of a cocktail culture in the US and the introduction of a number of premium and super premium spirit brands have combined over ...
 

Feature

Making the case for measurement

Whether just starting out, or in the middle of a long-term investment, companies across different sectors recognize the value of a proper measurement program.
 

Technique

Going beyond press release distribution

Newswires today also offer a wide range of measurement solutions.
 

Campaign

BitTorrent stays hip, goes 'legit'

When a Web site that is a long-time favorite among the online community changes its business model, backlash will inevitably follow.
 

Ken Crane's TV push says size does indeed matter

Ken Crane's is a familiar brand in Southern California, a mini-chain that has provided the region's residents with televisions and components for more than six ...
 

PETCO's Chihuahua races increase brand awareness

Chihuahuas, it turns out, definitely pull in the crowds. More than just cute little lap dogs for the likes of Pairs Hilton, the dogs are ...
 

Newsmaker

Necarsulmer extols Eastern Europe's potential

Don't think the September acquisition by WPP Group of a 49.9% stake in the 115-person PBN Company means the Moscow-based firm will lose its independence, ...
 

PR Play of the Week

Sydney asks St. Nick to lose his 'hos'

Who knew the urban US slang for a prostitute had made it to the other side of the world?
 

Toolbox

Online marketing tips, getting a message broadcasted, more

How can online marketers build consumer-generated content?
 

Roundtables

A central view of the industry

In the fifth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new ...
 

Expert Advice

 

Media Analysis

Strike leads papers to adjust coverage

As the Writer's Guild of America strike continues to drag TV viewers toward a world full of more reruns, reality shows, and wannabe celebrities, it's ...
 

Inside Information

Digital campaigns offer profile upgrades for nonprofits

There's nothing like a community pancake breakfast to raise money and goodwill for a nonprofit. But to stay competitive with changing demographics, nonprofits must keep ...
 

Critical Hit

VNA takes shot at flu in St. Louis

Who is your client and what are its media goals?
 

Editorial

All partnerships need independence to profit

There has seemingly been a rise in partnerships between corporations, and either educational organizations or media.
 

Fact File

Writers Guild new-media PR efforts impress consumers

A recent article in The New York Times opined that Writers Guild of America members were winning the messaging battle against the studios in the ...
 

Launch Pad

Dance Heads booth takes the party craze into arcade arena

Since 2004, Dance Heads, an interactive entertainment system, has let party-goers lip-synch songs while superimposing their heads on professional dancers' bodies.
 
 
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