November 21, 2005 Issue of PRWeek

PRWeek Column

With Ostrowski set to take its top post, the Council's role in PR's growth must be noted

The relevance and significance of the Council of Public Relations Firms is growing, in spite of its critics.
 

Guest Column

Inside the Mix

Though created to compete with big firms, startups' biggest rivals are often each other
 

Greg Schneiders

It's the job of communications pros to help people visualize the change they don't see
 

Op-Ed

Graduate programs give pros edge in talent market

Individuals and employers alike often question how a formal university or graduate education in communications is effective to a PR pro.
 

News Analysis

Gas industry looks to show public cost of high prices

Post-hurricane cost spikes caused a dip in public opinion for the oil and gas industry, leaving execs wondering how to fix the problem - and ...
 

Letters to the Editor

Attempts to link PR to sales cloud industry's efforts to measure ROI

Kathy Cripps' recent column on how to link PR with sales merely perpetuates the flawed concept that the quest for PR's Holy Grail of delivering ...
 

Journalist Q&A

Interview: Matthew Flamm

As media reporter for Crain's New York Business, Matthew Flamm covers all aspects of the industry, including TV, radio, newspapers, magazines, and book publishing.
 

Media Watch

Senate hearing adds fuel to oil discussion

With oil prices and heating issues surpassing healthcare as the top concern among Americans, reps from ExxonMobil, Chevron, ConocoPhillips, and the US subsidiaries of British ...
 

Media Roundup

Staying on the conservative course

Ratings have dipped a bit, but with a vital 2006 election approaching and a slew of strong personalities, the conservative press' influence remains powerful. ...
 

Feature

The game-changers

Craig McGuire profiles a handful of CMOs who've changed the way the world looks at their companies
 

Focus

Driven to give back

Today's PR pros understand the importance of grooming tomorrow's players.
 

Technique

Media distribution, the healthy way

Newswires tailor their services to meet the needs of various sectors, but healthcare may benefit the most, given its size. Craig McGuire details some targeted ...
 

Newsmaker

Mansur keeps a cool head to steer NHL's recovery

Bernadette Mansur, group comms VP for the National Hockey League, has survived her share of sports crises. Now her calm, focused approach is helping the ...
 

Toolbox

VNR mistakes and circulation woes

Differences between digital and offset printing, pros and cons of co-op product tours, and more
 

Toy Box

Kodak V530 is the picture of beauty

Having previously been convinced that digital cameras should only be bought from camera companies that have developed digital technology, rather than digital technology companies that ...
 
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