November 19, 2007 Issue of PRWeek

PRWeek Column

Strike highlights how media borders will continue to blur

While the WGA strike is over Web and DVD revenues, major entertainment companies should rightfully fear the fact that - years from now - the ...

Guest Column

Balancing executives' wants and needs a key to comms

What do CEOs want from top communicators? Besides finding the perfect communications metric, knowing and delivering on the answer is the holy grail of the ...

Op-Ed

Measurement: it's not so difficult

Include measurement in your plans and budgets. Measurement must be part of your organization's communications work from the start of each project.

News Analysis

Viewers turn to Web as strike lingers

The impasse between the WGA and studios opens opportunities for Web content providers

Journalist Q&A

Interview: Lisa Sugar

Lisa Sugar, founder and editor of Sugar Publishing, continues to expand her celebrity and style-focused blog network.

Media Roundup

Finance becoming a matter of lifestyle

Along with vows to lose weight, many Americans follow the excesses of the holidays with a determination to get their finances in order.

Feature

Practical lessons

Universities around the country are implementing new and social media into their PR curricula as part of an effort to better prepare their students for ...

Focus

The race for the White House

As the presidential primaries draw closer, Ted McKenna looks at the communications strategies and messaging some campaigns are implementing to draw voters

Technique

Improving connections with consumers

Events are a strong way to forge bonds with a target audience.

Campaign

Fiskateers drive brand loyalty

The crafts division of Fiskars Brands, best known for its scissors, was losing sales to cheaper knockoff versions of its products.

GRE urges support for US troops via virtual toasts

Each year, Grassroots Enterprise (GRE) takes on an "after-school project," a pro-bono effort that aims to make a difference.

Southwest touts Blog Expo sponsorship with contest

Southwest Airlines has long been entrenched in the blogosphere. Close to 30 pilots, flight attendants, customer-service agents, and other frontline and behind-the-scenes employees frequently write ...

Newsmaker

Scripps' Stanziano maintains cool under fire

Don Stanziano's first clue that he was in for a very long Monday came the day before. The corporate PR director for Scripps Health recalls ...

Toolbox

Comms and the Olympics, outreach to China, more

If my brand is not an official Olympic sponsor, how can we piggyback on the newsworthiness of the upcoming Games?

Expert Advice

Client service is the very essence of this business. What are some of the keys to excelling at it?

Account director, Porter Novelli Life Sciences

Media Analysis

MinnPost strives to fill the news void

In theory, news reporting has long been valued as a public good.

Inside Information

Social media monitors allow tighter focus on relevance

With so much online chatter, companies are working hard to get a handle on the new monitoring challenges the endless volume of social media activity ...

Critical Hit

Actuate drives BIRT on 'Open Road'

Who is your client and what are its media goals?

Editorial

Fear is no reason to shy away from social media

Recently the organic food supermarket Whole Foods readjusted its code of conduct to prohibit senior-level executives from participating, under any circumstances, in online forums.

Fact File

Google's PR machine builds some early buzz for Android

Last Monday, Google unveiled Android, its new mobile platform slated for release at the end of 2008.

Launch Pad

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