November 14, 2005 Issue of PRWeek

PRWeek Column

By finally hiring a celebrity publicist, Cruise scores points for an undervalued job in PR

Publicists - a term that broadly applies to PR practitioners who work for and promote celebrities - can get a raw deal from the larger ...
 

Guest Column

Inside the Mix

Spoof ads may be funny, but they require too much from consumers, too little from firms
 

Paul Holmes

When high-profile PR pros are incompetent, the image of the entire industry takes a hit
 

The Publicist

Tut tour exhibits the unfortunate art of wrongfully bashing PR pros
 

News Analysis

Credibility lapse threatens job security for McClellan

When the White House spokesman lacks credibility, the press and the public suffer. Mark Hand looks for possible ways Scott McClellan can save his image ...
 

Letters to the Editor

Rankings participation vital to PR

I read with great interest your October 24 editorial on the challenges of agency rankings in light of the Sarbanes-Oxley Act (SOX).
 

Corporate Profile

Sara Lee sets its course with a healthy serving of PR

Consumer goods manufacturer Sara Lee has trimmed down its product line and installed a fresh CEO while ensuring that consumers, staff, and other stakeholders are ...
 

Agency Business

Strategic alliances reap the rewards of a merger, not the risks

Partnership, alliance, affiliate network - whatever the parties want to call it, such deals can offer both large and small firms significant benefits without the ...
 

Journalist Q&A

Interview: Terence Smith

Terence Smith has won plaudits during every phase of his 40-year career in journalism.
 

Media Watch

Bush's bird flu plan paints scary image

News coverage of President Bush's flu-response plan highlighted the worst-case scenario described by administration officials in which 2 million Americans could die and vaccines would ...
 

Media Roundup

Media outlets look past Christmas

Though ubiquitous, Christmas is not the only faith-based winter holiday. To spice things up, outlets are paying more attention to other religious events.
 

Feature

Revolutionizing the clip book

The days of bulging binders are over, as the clip book has become digitized and includes complex measurement.
 

Technique

Giving reporters the perfect package

Most media outlets will be more than receptive when presented with a well-put-together feature package. The trick is figuring out how to build one.
 

Campaign

New Jersey health insurer addresses childhood obesity

Obesity is one of the top causes of preventable death in the US, and obesity-related diseases are putting enormous pressure on the cost of healthcare.
 

Transitions Optical creates exhibit to focus on eye care

Transitions Optical is a global manufacturer of photochromic lenses. It distributes to lens labs across North America, which in turn distribute to eye care professionals. ...
 

Newsmaker

Trust leads the way as Moore begins New Venture

Rich Moore, principal of New Venture Communications, relishes the impact his counsel has on small tech companies and strives to gain their confidence, as well ...
 

PR Play of the Week

Infinity pays Stern price for spiteful move

There's no easy explanation for why a profane loudmouth with an eight-pound nose and an obsession with flatulence should be perpetually smiled upon by the ...
 

Toolbox

News releases and ROI

Identifying the best workflow systems, finding top Spanish-speaking spokespeople, and more
 

Book Review

Many 'Good Looks' at broadcast news

More than just a primer for broadcast journalism students, this book's advice to TV cubs on message development, narrative story-telling, and a story's human elements ...
 

Roundtables

Regional Roundtable: Atlanta

In this third year of its Regional Forums, PRWeek focuses on seven top markets: Los Angeles, New York, Chicago, the Bay Area, Washington, DC, Atlanta, ...
 

Toy Box

Tiny mouse negates touchpad trauma

If you work on a desktop computer at the office, you know how annoying it can be to switch to the touchpad on a laptop.
 
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