Subscribe Issue Archive Contact Us About Us Advertise Affiliates PRWeek UK PRReport Germany PRWeek Asia

RSS | Login | Register

November 12, 2007 Issue of PRWeek

Expedient Media

Digg sale rumor circulates

Jeff Bewkes looks forward to his turn in the plush, leather-lined driver's seat at www.timewarner.com Time Warner, and speculation centers on whether the old-school Time ...

PRWeek Column

CEO survey verifies need to combine old and new tactics

For the first time, this year's PRWeek/Burson-Marsteller CEO Survey asked respondents how important it was to be considered an influencer in their respective industries.

Guest Column

Honest civic debate demands media be wise to word tricks

Virgin America, the new discount airline, has adopted one of the hotel industry's most annoying ploys. It calls those who sit in its seats "guests" ...

Op-Ed

Building cases by proving the facts

The 19th-century British parliamentarian Thomas Macaulay said, "The object of oratory alone is not truth, but persuasion."

New partnerships foster eco-shifts

With the environmental "Green Wave" sweeping America, the government/business dynamic has improved drastically.

News Analysis

Hughes' legacy goes under microscope

As Karen Hughes exits State Department post, pundits question if PR efforts withstand policy

Agency Business

Asia Society converges on cutting edge

New media-savvy team maximizes coverage and reach through various multimedia partnerships

Sabbatical benefits go beyond staff retention

Considering the crunch for mid-level PR pros - and the tendency for industry folks to make drastic career moves - it's no surprise that agencies ...

Journalist Q&A

Interview: Greg Hernandez

He's covered business at the Los Angeles Times, the film industry for The Hollywood Reporter -- and since 2001, he's focused on both.

Media Roundup

Local pitches restore trust in insurance

Outside of the Bush administration, no one entity got a bigger black eye after Hurricane Katrina than insurance companies.

Focus

Mattel tackles crisis with solid comms

The toy company's communications team has worked hard over the past few months to maintain consumers' trust amid a series of recalls involving millions of ...

Technique

Making the most out of a bad situation

Finding the right balance between speed and sensitivity is vital when communicating bad news.

Campaign

Charity runs with Elvis theme

United Cerebral Palsy (UCP) of Greater Dallas-Fort Worth (DFW) sponsors the Elvis Run, a national UCP event that aims to raise funds and awareness for ...

'Lemur Swami' challenges prospective SGU students

Grenada-based St. George's University (SGU), which boasts 1,000 undergrads, 3,300 medical students, and 130 veterinary students each year, is always looking for new ways to ...

WNO brings its opera to the masses with live simulcast

To build awareness of opera in general, and the Washington National Opera (WNO) in particular, the WNO partnered with the US Department of Housing and ...

Newsmaker

McConnell helps Airbus A380 story take flight

The October 25 maiden commercial flight of Airbus' A380 (operated by Singapore Airlines) attracted worldwide media attention.

PR Play of the Week

Musharraf uses words very wisely

Say what you will about Pakistan president Pervez Musharraf being a power-crazed autocrat, an undemocratic military authoritarian who rules by force alone, a swaggering and ...

Toolbox

Using editorial calendars, online video efforts, more

How can I make my online video campaign successful?

Special Reports

A true test of leadership

CEOs are facing more challenges than ever as they try to establish influence within their industries, communicate effectively with internal and external audiences, and maintain ...

Expert Advice

Interns' development is crucial to all parties. How do we offer our interns the best program?

SVP, chief talent officer, Hill & Knowlton

Media Analysis

News sites grappling with gated pages

With a constant stream of stories about staff layoffs, declining ad revenues, and dwindling readership, it may appear that the newspaper industry has given up ...

Inside Information

Word-of-mouth pros use mobile phones to stay nimble

Word-of-mouth marketing is no longer new territory. The Word of Mouth Marketing Association (WOMMA), the industry's official trade organization, marked its third birthday last summer.

Critical Hit

Yamaha PR fete ups drum 'Appeal'

Who is your client, and what are its media goals?

Editorial

Onus on news groups to put end to VNR debate

The heated debate surrounding the use of VNRs on TV news broadcasts has reached a clamorous level of late, considering the recent FCC lawsuit against ...

Fact File

Week-long initiative prompts children to celebrate reading

The 88th annual Children's Book Week (CBW), November 12 to 18, is a time when educators, librarians, booksellers, and families celebrate reading with the theme: ...