Subscribe Issue Archive Contact Us About Us Advertise Affiliates PRWeek UK PRReport Germany PRWeek Asia

RSS | Login | Register

November 05, 2007 Issue of PRWeek

The Tear Sheet

MySpace joins the Google team

Internet social networking leader MySpace is joining Google Inc.'s new social platform to undermine the swift expansion of Facebook Inc.

PRWeek Column

'30 Rock' clip shows synergies aren't always the best solution

It might have seemed ridiculous that The New York Times recently published a piece about a six-second, blink-and-you'll-miss-it flashback on a TV sitcom.

Op-Ed

Use press releases in moderation

It happens at pitches, at lunches, at parties... almost every time people talk to me about PR.

News Analysis

Disaster relief efforts get more involved

Plans and partnerships are helping companies craft quick and strategic responses to disasters

Corporate Profile

Salon.com still thriving as brand evolves

Backed by a solid comms strategy, online magazine has established itself as a leader in breaking news

Agency Business

Trade shows present profitable opportunities

For PR firms working in the tech space, trade shows offer the chance to simultaneously build buzz for a product or service, learn about new ...

Journalist Q&A

Interview: Bob Wallace

A veteran editor and reporter with a number of telecom trade publications, including InformationWeek and Telecommunications magazine, Xchange Magazine executive Bob Wallace recently spoke with ...

Media Roundup

Culture of virtual worlds is catching on

The hit TV series CSI: New York recently took the unprecedented step of sending one of its main characters into Second Life to search for ...

Feature

A clean operation

Technology companies are now increasingly communicating the environmentally friendly aspects of not only their products, but also their actual business practices.

Technique

Helping the little guy make a big splash

The right pitch can help get coverage for the smaller tech companies.

Campaign

Transitions eyes Hispanic set

Transitions Optical (TO), which makes photochromic lenses for glasses- the ones that darken when exposed to sunlight - wanted to raise awareness of eye care, ...

DEI recycling event helps build sense of community

When Dalbey Education Institute (DEI), which provides financial education to entrepreneurs, requested that its agency, Metzger Associates, dispose of its obsolete computers and monitors in ...

Tongue-in-cheek opening of Pink Taco attracts A-list

Having launched Pink Taco in the Las Vegas Hard Rock Hotel and Casino in 1999 and having opened a second location in Scottsdale, AZ, a ...

Newsmaker

Alliance's Hardwick savors prized opportunity

Like many people, Brian Hardwick, director of communications and development for the Alliance of Climate Protection, woke up last month to find that former Vice ...

PR Play of the Week

Public eats up free Taco Bell offering

If there is one thing that unites us all as Americans, it's this: We will do anything in exchange for a taco.

Toolbox

Holidays and social media, internal comms, and more

How can social media be used for upcoming holiday sales?

Expert Advice

What are some of the main factors to ensure a successful transition to a new agency?

SVP of HR and recruiting, Ruder Finn

Media Analysis

FEMA under fire for fake news briefing

The Federal Emergency Management Agency (FEMA) is not, primarily, a PR organization. It is actually tasked with managing emergencies.

Inside Information

Think tanks using online video to expand reach, appeal

More think tanks are starting to use online video as a way to generate interest in their efforts among a broader audience.

Critical Hit

Halo gets 'Good Housekeeping' nod

Who is your client, and what are its media goals?

Editorial

Both sides play a role in ongoing pitch problems

Wired is the bible of the tech-smart set, and it stands to reason that PR pros pitching the publication would be as savvy as its ...

Fact File

A different branding strategy comes together at Applebee's

Applebee's, which positions itself as the neighborhood food joint, is undergoing a rebranding campaign and announcing a new tag line: "Together is good."