May 28, 2007 Issue of PRWeek

PRWeek Column

Information excess is healthy challenge for pharma PR pros

The fact that consumers are increasingly savvy about corporations and their products and services is perhaps more starkly evident in the world of pharma than ...

Guest Column

Everybody is a critic now - and we should welcome that

The forces of reaction are mounting their fiercest pushback yet against citizen media.

Op-Ed

Staff-related steps will back growth

Adweek's March 5 story "From Boom to Bust and Back Again" should bring smiles to the faces of PR executives.

News Analysis

Candidates out of tune in social media use

The White House race is highlighting the chasm between using the Web and using it effectively

Letters to the Editor

Excellence is lacking

The Agency Excellence Survey 2007 (PRWeek, May 14) totally misses the boat with its complete disregard for small and midsize agencies.

Corporate Profile

Reactive tactic keeps FAIR analysis heard

FAIR faces proposition of critiquing mainstream media, while also seeking coverage in such outlets.

Agency Business

Accreditation receives high marks from most firms

PR pros have many options to pursue when determining how to stay relevant in today's evolving agency environment.

Journalist Q&A

Interview: Dan Rafael

After years as a newspaper sports reporter - including five covering the boxing beat at USA Today - Dan Rafael traded his passion for print ...

Media Roundup

Alternative angles crop up in agriculture

Agriculture has always been a low-profile industry in the US. As a result, coverage of agri-business and farming has been a media category hit hard ...

Feature

A cause for inspiration

The past 25 years have seen an extraordinary amount of progress made in the battle against HIV/AIDS, but as Marc Longpre discovers, there is still ...

Focus

Eye of the tiger

Shanghai's growth and financial concentration make it a key target for companies and comms.

Technique

Events can be key to a dazzling debut

Several factors contribute to the success of a product launch

Campaign

Family Pride's strategy is low-key in Egg Roll return

Family Pride, a lesbian, gay, bisexual, and transgender (LGBT) advocacy group, made a big splash last year when it organized the participation of LGBT families ...

UglyRipe overcomes adversity

In 1999, Procacci Bros. Sales Corp., one of the world's largest tomato growers, introduced the UglyRipe tomato, a flavorful heirloom variety tomato bred to be ...

Yellow Pages uses subway show to build momentum

Facing several competitors in the Boston area, Verizon Yellow Pages aims to differentiate itself by publishing three local versions covering Cambridge, MA; Brookline, MA; and ...