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May 26, 2008 Issue of PRWeek

PRWeek Column

The Microsoft of old cannot be helped by the work of CP&B

A man could go crazy with metaphors when trying to describe the historical relationship between Microsoft and Apple.

Guest Column

Meier case charges should - and just might - leave us speechless

The now-famous story of Megan Meier, a 13-year-old Missouri girl who killed herself after receiving cruel messages from what she considered an online MySpace friend, ...

Op-Ed

Leaders have responsibility to change

The communications industry exists in a state of constant change and evolution, and that's probably never been truer than it is today. Powerful changes in ...

PR needs to embrace SEO's key role

When I started a new position as a business development director at a Web design firm, my first order of business was to analyze the ...

News Analysis

Relief groups turn to Twitter amid crises

From Asian disasters to SoCal wildfires, Twitter has often been the first source for vital updates

Corporate Profile

Tenneco rebuilds its employees' morale

A commitment to being transparent enabled the auto-parts manufacturer to regain staff confidence

Agency Business

The right office design looks good to clients, staff

An agency's office suggests more than meets the eye. Its layout is oftentimes planned to reflect the firm's brand and culture and, in turn, contribute ...

Journalist Q&A

Interview: Peter King

Twenty-nine years ago, Peter King graduated from Ohio University with a degree in journalism and no idea that he'd be a sportswriter - let along ...

Media Roundup

Self-help stories tap into the mainstream

From niche new-age publications to daytime TV titans, such as Oprah Winfrey and Dr. Phil, stories on self-help and personal growth are gaining prominence, thanks ...

Feature

Committed to change

Pfizer is taking steps to improve its reputation by shifting its comms strategy to be more open and responsive to the media and other stakeholders

Focus

A federal case for digital

Government agencies are increasingly making online tactics part of their outreach to various audiences.

Technique

Steps to ensure a successful introduction

Research should play an important role in the planning of a new product launch

Campaign

Rita's ice giveaway boosts name

Rita's has been giving away cups of Italian ice every spring in Philadelphia for many years. Now, with the franchise's plans to open 1,000 stores ...

Foley's NY Pub grabs media attention by banning song

When Foley's NY Pub signed with JRM Communications on March 3, St. Patrick's Day was right around the corner.

Playskool builds a positive message with a playground

Initially a cause-marketing campaign between Hasbro's Playskool brand and nonprofit Boundless Playgrounds, the partnership quickly became something else, says Dawn Wilcox, GM of Allison & ...

Newsmaker

Walgenbach boosts MySpace's Bay Area profile

Two weeks into her new job as communications manager at MySpace, Amy Walgenbach helped the company launch a feature intended to solve one of social ...

PR Play of the Week

Nas' retitling helps to slow racial slur use

In a culture lacking taboos, one that persists is "the N-word." Hip-hop star Nas promised to stir that pot when, back in the fall, he ...

Toolbox

Tips for better writing, telling stories via online video, more

What new writing styles should PR pros incorporate into their work?

Expert Advice

What can HR do during the interview process to determine if a candidate is a good cultural fit?

VP of human resources, Rx Mosaic Health

Media Analysis

'Budget Travel' lets readers tell the stories

With its 10TH anniversary issue approaching, Arthur Frommer's Budget Travel is trying to truly live up to its tagline, "Vacations for Real People," by using ...

Inside Information

'Most popular' boxes can be a valuable reference tool

A popular feature on media Web sites is the "most popular" ranking, which can be a valuable reference tool for PR pros looking for trends ...

Critical Hit

Supercar invites Fox to take a ride

Who is your client and what are its media goals?

Editorial

Faulty ads stymie pharma's social media advancement

Merck's $58 million payout should be a lesson to Big Pharma and its marketers. Although the pharmaceutical industry and PR agencies serving clients are eager ...

Fact File

San Diego State focuses on working past drug scandal

San Diego State University (SDSU) partnered with the DEA and District Attorney's Office to crack down on drug use, which had infiltrated the university. The ...

Launch Pad

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