May 22, 2006 Issue of PRWeek

PRWeek Column

In terms of metrics, some PR pros' math just doesn't add up

Hearing PR pros talk about measurement in a Web 2.0 world makes me belatedly appreciate all of those math teachers who mandated students show their ...
 

Ideas will rule as battle goes on for new-media supremacy

When we launched the Marketing Management Survey with MS&L three years ago, we had to overcome concerns that the data might not be relevant to ...
 

Op-Ed

Audience inflation undermines PR

A survey conducted by a PR industry trade title found 35% of PR pros "felt their usage reports were padded."
 

PLoS has pharma pegged wrong

In scathing articles earlier this month, the online medical journal Public Library of Science (PLoS), www.plos.org, decried pharmaceutical industry public education campaigns as disease mongering ...
 

News Analysis

Defending the defense sector is a battle

The classified nature and sensitivity of the defense industry makes it doubly challenging to represent
 

Corporate Profile

Nektar welcomes place in the spotlight

Exubera has catapulted Nektar Therapeutics to a new level - one for which its comms team is ready
 

Journalist Q&A

Interview: Greg Palast

Greg Palast is a tireless muckraker who turned to journalism as an outlet for his professional investigative talents.
 

Media Roundup

Do-it-yourself drives home decorating

The housing boom may be ending, and with it the run up in equity that gave many people additional resources they could pour back into ...
 

Focus

Gateway to the Far East

A relatively new global market brimming with a wide array of niche opportunities, Singapore is poised for significant growth.
 

Technique

Launches must be products of creativity

Lisa LaMotta finds that tried-and-true tactics can no longer guarantee huge impact for product launches
 

Campaign

ASPCA takes lead in relief effort

In its 140-year history, the American Society for the Prevention of Cruelty to Animals (ASPCA) had never been the lead on the ground in the ...
 

Newsmaker

LaPaille guides GMU as victory boosts visibility

It was an event that would change her job forever, but Christine LaPaille almost didn't get to see it.
 

PR Play of the Week

Arnold's act stops traffic in California

As Abraham Lincoln or somebody always said, politics is 10% governing and 90% empty posturing.
 

Toolbox

Media relations tips, options for ANR placement, and more

What are some tips when targeting the media?
 

Special Reports

How Disney integrates

Disney’s parks and resorts are defined by their beaming crowds. But when Disney Parks and Resorts embarks on an integrated marketing program, it starts with ...
 

The business, and art, of marketing

2006 Marketing Management Survey: Marketers are under constant pressure to innovate, and the new-media environment has created an extra domain for them to grapple with. ...
 

Expert Advice

 

Media Analysis

Hispanic outlets speak to the PR world

Forget the recent sale of Knight Ridder to McClatchy.
 

Inside Information

News station Web sites offer alternative avenue for video

By now, it's clear that PR pros implementing a broadcast element into campaigns have to look beyond the traditional avenues to get content aired.
 

Critical Hit

GreatPoint focuses energy on NPR

Placement: National Public Radio (NPR) Morning Edition, April 26, 2006
 

Editorial

Verdict is in: Fleishman must focus on its future

Fleishman-Hillard was not on trial in LA, but there must be a sense of relief nonetheless with the criminal trial of Doug Dowie and John ...
 

Fact File

Fleet Week offers a boatload of opportunities for outreach

It's Fleet Week in New York City. The 19th annual event hits the Big Apple May 24 to 31. Thousands of sailors, Marines, and Coast ...
 

Media Ups and Downs

The Beeb, 'Independent' and 'Radar' 2006

Consumers Union announces plans to launch ShopSmart, an ad-free women's shopping magazine
 

Launch Pad

CHPA offers remedy for teens' prescription, OTC drug abuse

The Consumer Healthcare Products Association (CHPA), in conjunction with the Partnership for a Drug-Free America, sees advertising and PR as a means to tackle teenage ...
 
Popular Tags
Agency Arts and Entertainment Automotive Blogs Branding Campaign Canada Consumer Corporate Corporate Communications Crisis Communications CSR Financial Services Government Health and Wellness International Investor Relations Media Media Relations Politics Public Affairs Social media Technology Tenth Roundtable Word of mouth