May 21, 2007 Issue of PRWeek

May 21, 2007 Issue of PRWeek

PRWeek Column

Complexities of green efforts require industry commitment

The number one fear that any event organizer has, outside of the venue closing down the day before a conference, is a lack of audience ...
 

Guest Column

Candidates' brand attributes factor into voters' decisions

Ever since Joe McGinniss' 1968 The Selling of the President about the packaging of Richard Nixon, the candidate-as-product has been a recurring campaign-coverage theme. Candidates ...
 

Op-Ed

Be proactive in managing reputation

New government regulations related to financial reporting and the ongoing options-backdating saga have resulted in a non-stop stream of mostly negative articles. These articles can ...
 

Time to merge online, offline efforts

Traditional marketing is being challenged by media changes, including broadcast, print, and the Internet.
 

News Analysis

Pet food industry unites in crisis

Michael Bush spoke to three key players involved in the pet-food recall of earlier this year about their roles in the crisis, obstacles faced, and ...
 

Corporate Profile

Influencers drive Audi's US brand strategy

Expanded PR function and integration help Audi leverage VIP involvement to gain ground in US
 

Agency Business

For firm and staff alike, ethics are good business

In the world of PR and public affairs, the reasons employees struggle with ethical issues are varied: avoiding conflicts of interest, for example, or being ...
 

Journalist Q&A

Interview: Dan 'Shoe' Hsu

Dan "Shoe" Hsu started his career in his 20s at an entry-level writing job at Electronic Gaming Monthly (EGM). Now, more than a decade later, ...
 

Media Roundup

Self-employment spurs broadening interest

One of the big changes in how many US businesses are run these days is an increased reliance on outsourcing.
 

Feature

J&J divides to conquer comms

Johnson & Johnson's decentralized approach to managing its business units helps inform its PR function, as well.
 

The value of teamwork

Comcast-Spectacor works closely with its sports teams to create a seamless and synergistic communications operation.
 

Technique

Making your way to the top of the list

Direct pitching doesn't always work, but there are other ways to get clients noticed.
 

Campaign

CSF clears up confusion around cosmetic surgery

In a climate where cosmetic surgery is increasingly common, the Cosmetic Surgery Foundation (CSF) set out to clear up the confusion surrounding the practice.
 

ASPCA breeds collaboration

Too often, pets in animal shelters around the country are put to sleep for lack of money or space.
 

Lifemark's planning pitch appeals to Asian audience

Planning for death is practical, but not palatable. The Chinese community is particularly steeped in superstition and stigma about death.
 

PR Play of the Week

New ark is a clever idea in any language

Round up your pets, strap on a life preserver, and wail to the heavens, all you environmentally concerned Turkish activists. I have news: Greenpeace agri ...
 

Toolbox

Pitching holiday gift guides, blog monitoring, and more

When must I start to think about pitching holiday gift guides?
 

Expert Advice

 

Media Analysis

Opinions vary on editorial page's outlook

Are newspaper editorials a waste of newsprint, money, and the reader's time?
 

Inside Information

Satellite radio boasts niche audiences for healthcare

Satellite radio didn't just give Howard Stern fans a way to tune in to the shock jock after he left terrestrial radio. The two major ...
 

Critical Hit

 

Editorial

Corporate America now poised to help the world

After a tough stint in the public eye due to scandals at Enron, WorldCom, and other companies, corporate America seems to be emerging from a ...
 

Fact File

'Apprentice' may be over, but product placement will live on

When NBC announced its fall schedule last week during upfronts, it was revealed that the network had not renewed Donald Trump's once-popular show, The Apprentice, ...
 

Media Ups and Downs

McCracken back on the job at 'PC World'

HBO, Radar, and the Lulu Booker prize winner
 

Launch Pad

Logicalis finds the support to broaden its brand awareness

Logicalis, a Bloomfield Hills, MI-based global provider of high-level tech solutions, including networking and security, wanted to build strategic brand awareness of its tech expertise ...
 
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