May 15, 2006 Issue of PRWeek

PRWeek Column

PR's creative lexicon tends to leave some at a loss for words

A recent e-mail promo urged me to "become a thought leader." Another told me to "tangibilize your services." Sounds like a plan, but what's that ...
 

Guest Column

Blogs just a reflection of overall consumer empowerment trend

Blogs will transform PR. Blogs will democratize the marketplace. Blogs can kill your brand. Blogs will set you free. Blog... blog... blog.
 

Op-Ed

Outsourcing monitoring adds value

Many PR agencies grapple with high staff turnover at junior levels. It's a vexing problem that creates client unrest and upheaval on account teams, and ...
 

News Analysis

Blogs struggle to get on IR pros' radar

Though not invisible, investment blogs need a market-moving event for IR pros to truly take note
 

Letters to the Editor

CMD has its own biases

The Center for Media and Democracy (CMD) has chosen to make the debate over its VNR "study" a personal one.
 

Agency Business

Integration tailors brand-building efforts

With PR finally in the Ogilvy fold, the group's 360 approach is now at its fighting weight
 

Journalist Q&A

Interview: Teresa Rodriguez Williamson

A former ad agency executive, Teresa Rodriguez Williamson launched Tango Diva in 2003 to "equip women with tools that give them the confidence to travel ...
 

Media Roundup

Cosmetic surgery gets mainstream boost

Cosmetic surgery, once an option only for the wealthy, famous, and excessively vain, has moved decidedly into mainstream America.
 

Feature

The court of public opinion

A company may have the facts on its side, but that doesn't mean the public is listening.
 

Technique

The new, lightweight press kit

Many press kits have gone virtual, measured in bytes, not pages. Craig McGuire discovers what to include
 

Campaign

Partnerships play key role in cleaning up California

Each year, the California Department of Transportation (Caltrans) spends $41 million to remove the cigarette butts, fast food wrappers, coffee cups, and other trash littering ...
 

Super Bowl gives Detroit face-lift

When Detroit was selected to host Super Bowl XL, there was skepticism of its ability to create an enjoyable experience.
 

Science-backed push puts cookies in' right direction'

With 50% of the American population suffering from some form of high cholesterol, pill-popping is practically a reflex amongst adults today.
 

PR Play of the Week

Pocho uses baby talk to sting Dobbs

Lou Dobbs, for one, is outraged. Lou Dobbs isn't gonna take this sitting down. Lou Dobbs is going to stand up for all Americans and ...
 

Toolbox

Localizing VNRs, approaching top-market radio, and more

What can I do to localize a VNR to maximize TV coverage?
 

Roundtables

Regional Roundtable: New York

In the fourth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new ...
 

Media Analysis

Press subpoenas are wake-up call for PR

There is a fair amount of agreement in journalism circles today, from the executive offices of The New York Times to the beat reporter sifting ...
 

Inside Information

Webcasts offer optimal environment for product demos

Typical product demonstrations take place on cable TV in the middle of the night or at conferences where they are lost in the noise of ...
 

Critical Hit

Wolverine makes imprint in 'Maxim'

Placement: Maxim, March 2006
 

Editorial

Cruise's rebound will be tough, but not impossible

The opening weekend take for Tom Cruise's latest vehicle, Mission: Impossible III, is a study in poor handling and a verdict on the perils of ...
 

Fact File

Women's health makes strides with government, PR backing

National Women's Check-up Day, Monday, May 15, is part of National Women's Health Week, which begins on Mother's Day, May 14. Hospitals, health centers, and ...
 

Media Ups and Downs

HBO, 'Chronicle', and 'NYMag'

Warner Bros. announces a partnership with BitTorrent to allow consumers to legally download movies and TV shows
 

Launch Pad

WBG banking on educational retail café to humanize image

Many people associate the World Bank with anti-globalization protests, and its monolithic, glass-fronted headquarters in Washington does little to humanize the group.
 
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